Beyond Philosophy

JUNE 11, 2015

Without fear of (much) argument, it’s a fair statement that all companies want, and try to generate and achieve, optimum loyalty from their customer base. They should want this because study after study shows the financial rewards of having loyal customers. Be pragmatic in terms of technology and analytics.

Loyalty Programs 60

Loyalty Programs Loyalty Airlines Retail 60

CloudCherry

AUGUST 30, 2018

However, when you start to pull in customer transactional data from a CRM (like average revenue per user) and tie that to both survey responses and key drivers, predictive analytics become tied deeply to both the finances and the actions of customers —not just what customers say they will do. Follow the patterns.

Strategy 150

Strategy NPS Analytics Analysis 150

SuiteCX

JANUARY 16, 2017

In this article I’ll help you understand where and how to find the data, and how to organize it to become useful to improving the customer experience. CX (customer experience) and CEM (customer experience management) practitioners require actionable data to understand, interact with, and plan to change the experience of the customer.

CEM 100

CEM Data Groups Interaction 100

SuiteCX

JANUARY 16, 2017

In this article I’ll help you understand where and how to find the data, and how to organize it to become useful to improving the customer experience. CX (customer experience) and CEM (customer experience management) practitioners require actionable data to understand, interact with, and plan to change the experience of the customer.

CEM 100

CEM Data Groups Interaction 100

ReviewTrackers

AUGUST 6, 2020

It teaches any marketer how they can work well with their sales team, which I think is such a powerful skill to have — and also how to create really strong content, keeping your customer, SEO, and the buying funnel in mind. The course aligned my mindset with how customers can and will use social media to communicate with a brand.

Course 114

Course Marketing Social Media Advertising 114

Answer Dash

APRIL 17, 2020

What is customer experience management? Customer experience management, sometimes abbreviated to CEM, is the practice of owning your customer experience and actively working to improve it. It involves research to discover who your customers are, what they need, and where their pain points lie.

Customer Experience Management 66

Customer Experience Management Culture Customer Experience Management 66

NobelBiz

FEBRUARY 21, 2023

Omnichannel will become a must, a path that all customers go through. While omnichannel plays a key role, it is still crucial to focus on the Optichannel to fully understand your customer base and their channel preferences. Please find out more from our podcast episode Understanding your customer: Omnichannel vs. Optichannel 2.

Call Center 52

Call Center Customer Engagement Technology Engagement 52

delighted

AUGUST 30, 2019

Because of this, more and more brands are leveraging data to find out what their customers are experiencing, and how to improve. Fortunately, an easy-to-use customer experience management (CXM or CEM) platform makes it possible to manage and understand the quality of your brand experience. What sort of service can you expect?

Customer Experience Management 51

Customer Experience Management Software Customer Experience Management 51

delighted

JULY 19, 2019

Further reading and resources: What Is Customer Experience? Digital Customer Experience (DCX). Digital customer experience refers to the overall perception of your brand in the eyes of your customer, based on interactions across digital platforms. Customer Experience Management (CEM or CXM).

Resources 56

Resources Customer Journeys Customer Experience Net Promoter Score 56