Time Inc. Acquires MySpace: It’s All A bout the Customer Data
Natalie Petouhof
FEBRUARY 11, 2016
MySpace may have slipped from the online ad world’s general consciousness, but it is actually doing fairly well, especially among young audiences of 17 to 25-year-olds, particularly music and entertainment fans” said Tim Vanderhook, chief executive of Viant Inc., Specific Media’s parent company.
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