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How AI is Revolutionizing the World of Sports Betting

Comm100

I could start this article with a history of how technology has impacted sports betting. Its weaving itself into industries like sports betting and customer service rapidly, changing them as we know it. While the first one has a lot to do with psychology and marketing, the second one focuses primarily on analytics.

Sports 130
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Customer Loyalty: Experiences that Increase Retention

InMoment XI

You’ll also unlock valuable customer experience analytics resources, articles, and other tools to help you quickly elevate your CX program and grow your business. For example, a sneaker brand releasing a new product line paying tribute to an iconic athlete would help it connect with nostalgic sports fans.

Loyalty 195
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Black Friday Merges With the NFL: Creating the Perfect Storm for Retailers and Sports Betting Sites to Cash In With Optimove

Optimove

For sports betting sites, the NFL game provides a high-stakes platform to engage bettors with personalized, real-time offers that drive bets and enhance the fan experience. Marketers who leverage this moment effectively can significantly amplify revenue and strengthen brand connections.

Sports 59
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How Sports Results Affect Our Decision Making

Beyond Philosophy

Certainly with the types of investments that are made, the sophistication of the analytics that is undertaken and the vast sums of money involved you would want to think that that is the case, wouldn’t you? However, what we know is that isn’t the case. His conclusions were that emotions affected the market over fundamentals. 1 on TripAdvisor?

Sports 130
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The Rise of In-Play Sports Betting and How to Capitalize on It

Optimove

Elevate Web Marketing with Real-time Web Push Download Now Why it Matters: In-play sports betting is transforming the industry, offering huge revenue potential. Unlike traditional pre-match betting, in-play betting allows sports fans to place wagers on games as they unfold in real-time.

Sports 52
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5 Proven Strategies for Retaining iGaming Players 

Comm100

You can gather and utilize advanced data analytics to gather comprehensive information on player behaviors, preferences, and gaming patterns. They connected Comm100 Live Chat to their CRM, enabling their agents to get detailed information about each player, including their spending patterns, before engaging them.

Strategy 130
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Nielsen Sports sees 75% cost reduction in video analysis with Amazon SageMaker multi-model endpoints

AWS Machine Learning

This is a guest post co-written with Tamir Rubinsky and Aviad Aranias from Nielsen Sports. Nielsen Sports shapes the world’s media and content as a global leader in audience insights, data, and analytics. His work transformed sports sponsorship media evaluation through innovative, AI-powered solutions.

Sports 96