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Leveraging Unstructured Data Analytics: The Key to Unlocking Hidden Customer Insights

InMoment XI

Mastering unstructured data analytics is going to be key for any business wanting to improve the customer experience , and succeed in today’s business environment. While traditional customer feedback is a goldmine of insights that can drive business growth, a substantial portion of this valuable feedback lies in unstructured data.

Analytics 366
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NPS and Journey Analytics: 2 Key Elements Of Your Customer Insights Program

Kerry Bodine

To get the full picture, you also need to understand actual customer behavior. Enter journey analytics, an approach to insights and measurement that examines customers’ behavior not just at individual touchpoints, but along the paths they take as they attempt to accomplish their goals and tasks.

NPS 67
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AI and Customer Experience: The Smarter, Faster, and More Personal Duo Redefining B2B Success

eglobalis

By adopting similar AI-powered customer data platforms (CDPs), your company can segment B2B audiences and deliver personalized marketing messages, enhancing customer retention and satisfaction. For example, a manufacturing client of SAP reduced downtime by 20% by leveraging predictive maintenance insights.

B2B 371
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The Power of CX Experimentation: Turning Insights into Actionable Success

eglobalis

Customer Journey Mapping Experimentation is invaluable for customer journey mapping in a customer experience strategy. By testing different journey scenarios and touchpoints, businesses can gain a clearer understanding of the actual customer paths.

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Customer Experience in Banking: A Guide to Improve Trust & Satisfaction

InMoment XI

Customer experience in banking refers to the thoughts, opinions, and feelings customers have about every interaction with your financial institution. From visiting your physical branch to paying an electricity bill through your app, each interaction with a touchpoint contributes to a customer’s perception of your business.

Banking 195
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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

While customer delight is the ultimate goal, framing it in terms of ROI and competitive advantage speaks the language of executives and ensures CX strategy gets the necessary support. Customer experience spans many touchpoints and processes trying to fix everything at once can overwhelm the team and dilute resources.

B2B 330
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Winning Leadership Support for Your CX Program: How to Align and Drive Buy-In

eglobalis

They want suppliers and partners who are easy to do business with, understand their needs, and provide consistent support across every touchpoint. Highlight Competitive Advantage : Show how a superior customer experience differentiates the company from competitors, potentially leading to increased market share.