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Talking Omnichannel But Organised Multi Channel?

Peter Lavers

Remember when we used to talk about “channels and media”? Channel meant physical route to market e.g. retail, wholesale, intermediated, direct, etc. These terms have effectively amalgamated since we started to become “multi channel”. The key point is that the website (a communications medium) also became the channel.

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The True Cost of Employee Disengagement in the New Normal

Uniphore

Download eBook. In fact, Gartner estimates that of the 70 percent of customers who attempt self-service during their resolution journey, only 9 percent of calls are resolved through that channel alone. Sheila McGee-Smith, Leading CX Industry Analyst – McGee-Smith Analytics, discusses the importance of curated knowledge.

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Putting Creativity Back into the Marketer’s Hands  

Optimove

How AI is Transforming CDPs Download Now >> Why it Matters: Marketers will learn how AI and Generative AI are revolutionizing the industry by putting creativity back into their hands, enabling them to craft meaningful campaigns faster and with greater precision.

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How to Start with AI-Orchestrated Gamification: An Operator’s Guide 

Optimove

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: For marketers in iGaming and sports betting, engaging and retaining players is a constant challenge. Data-Driven Impact Measurement Advanced analytics and AI help operators track the true impact of gamification on engagement and revenue.

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Black Friday Merges With the NFL: Creating the Perfect Storm for Retailers and Sports Betting Sites to Cash In With Optimove

Optimove

See the difference control groups make in this guide Download Now Why it Matters: The convergence of Black Friday and the NFL creates a rare opportunity for marketers to capitalize on heightened consumer engagement across two major events. How Optimove Empowers Retailers and Sports Betting Sites 1.

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21 Free Social Media Analytics Tools For Marketers

NetBase

April 2019 Update: Our list of free social media analytics tools has been refreshed for 2019 – check it out below! It’s a process that can only be accomplished with the help of social analytics tools. If your budget allows, best-in-class AI-supported analytics are the goal. WHAT IS SOCIAL MEDIA ANALYTICS?

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How Retailers Can Use the Marketing Rule of 7 to Boost Customer Engagement

Optimove

How AI is Transforming CDPs Download Now >> Why it Matters: This post demonstrates how the Marketing Rule of 7 can transform fleeting interactions into sustained customer relationships by emphasizing the importance of repeated, personalized touchpoints. What Is the Marketing Rule of 7?

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