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How AI-Orchestrated Gamification Is Changing the Game in iGaming

Optimove

How AI is Transforming CDPs Download Now >> Why it Matters: Successful iGaming brands craft moments of excitement that go beyond bonuses. While gamification alone promises to deliver this, the magic happens when game-like elements meet AI solutions to create highly personalized, dynamic, and unforgettable experiences for each player.

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Not Just Another Blog Post on How to Improve Customer Experience

InMoment XI

When businesses solely focus on the ‘what’ of customer experience data—such as numerical ratings and surface-level feedback—it sets them up for many unproductive discussions and mathematical scrambling to appease an analytical audience. For those of you who know me, you know I can’t resist a running analogy.)

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Social media analytics: Definition, types, and importance

BirdEye

When it comes to social media, analytics is everything. Thankfully, social media analytics is becoming easier and more accessible. In this blog, we’ll show you why social media analytics is important, talk about ways to get started, and how best to use social media data to gain valuable insights for your marketing efforts.

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Optimove’s Responsibility as the Visionary Leader

Optimove

How AI is Transforming CDPs Download Now >> Why it Matters: For marketers aiming to stay competitive and build lasting customer relationships, this post highlights essential insights into the future of marketing. This early use of AI set a new standard in marketing.

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Customer Data Platforms (CDPs) Can Unlock New Power for an Entire Organization 

Optimove

Re-engage your churned customers with this guide Download Now Why it Matters: Customers expect personalized experiences now more than ever. Companies can leverage their CDP investment to maximize the Return on Investment (ROI) by enabling other teams to reap the benefits.

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Field Service and the IoT

Alliance by IFS

Download the Astea-authored whitepaper to see how IoT is Driving Field Service Transformation. Today’s availability of low-cost sensors coupled with the advent of cloud computing and robust analytics technology, enables FSOs to utilize remote monitoring in ways that weren’t possible before, generating a real return on investment (ROI).

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13 social media metrics you should be tracking

BirdEye

Channel reporting Return on Investment (ROI) metrics 12. Social Media Reporting Template – Free Download. This metric measures how many people that viewed or interacted with your content actually took some desired action like signing up for a newsletter, downloading an ebook, or making a purchase. Conversion rate 7.