A Winning Combination: Unstructured & Structured Data Analytics in Today’s Customer Experience Environment
InMoment XI
OCTOBER 19, 2021
In a nutshell, Lexalytics, and Tethr are data analytics platforms focusing on structured and unstructured customer data, as well as solicited and unsolicited feedback. Conversational analytics is also powerful as we are no longer limited to low numbers of survey responses, or hearing only from those customers that take the time to respond.
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