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Batch AND Real-time Marketing Analytics, instead of Batch OR Real-time

ECXO

Batch AND Real-time Marketing Analytics, instead of Batch OR Real-time Using technology and analytics to support marketing is not especially new. But if you want to drive behavior based on given interactions with your brand as they happen, then real-time marketing analytics is the friend you never knew you always wanted.

Analytics 368
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Understanding Customer Experience Analytics: Unlocking Insights for Success

InMoment XI

Customer experience analytics is the practice that empowers businesses to do just that. This method harnesses the power of data and insights to gain a deeper understanding of customers, their preferences, and their interactions with a company. What is Customer Experience Analytics?

Analytics 243
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Predictive Analytics: Unveiling the Future with Data

InMoment XI

Organizations should take a closer look at predictive analytics to discover the myriad of ways that data and artificial intelligence (AI) can power more personalized customer experiences and enhance brand loyalty and customer retention. What is Predictive Analytics?

Analytics 195
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Voice of Customer Analytics: What, Why, and How to Do It

Lumoa

Companies are finding that innovative technologies can make collecting voice of customer analytics more effortless than ever—and these technologies have opened up exciting new possibilities for improving customer experiences. In this article, we’ll go over what Voice of Customer data analytics is and the different types.

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Ahead of the Curve: MarTech-Driven Customer Experience Evolution

eglobalis

Marketing technology (MarTech) is pivotal in enhancing CX by integrating data, automating processes, and enabling personalized interactions sometimes in real-time. By delivering customized content experiences, businesses can enhance engagement, drive more meaningful interactions, and increase customer satisfaction.

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In Case You Missed It: 3 Major InMoment Announcements You Need to Know About

InMoment XI

Announcement #2: InMoment Named a Leader in People-Oriented Text Analytics Platforms Report for Q2, 2022. Our next InMoment announcement covers a report by third-party analyst, Forrester, entitled “The Forrester Wave : People-Oriented Text Analytics Platforms, Q2, 2022.” Want to know more about these headlines? Forrester Research, Inc.

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Announcing The Winner of the C3 2020 Analytics Awards Program!

Calabrio

That’s why the right analytics platform, applied the right way to the right data, is so critical to contact center leaders right now. So for the second year in a row, we recognized at our C3 online event — and awarded with cold, hard cash! They’ll receive $50,000 for their contact center. The Winner: Thomson Reuters.

Analytics 147