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NPS and Journey Analytics: 2 Key Elements Of Your Customer Insights Program

Kerry Bodine

If you read my last post , you’ll know that I credit the launch of Net Promoter Score® as one of three pivotal events that paved the way for the customer experience discipline. To do this effectively, you’ll need a journey analytics platform to aggregate data across multiple channels — and this data aggregation is incredibly powerful.

NPS 67
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Social Listening Tools to Understand Customers & Improve Experiences

InMoment XI

Sentiment Analysis Competitor Analysis Multi-Platform Coverage Keyword and Hashtag Tracking Analytics and Reporting Content Creation and Scheduling CRM Integration A social listening tool lets you tap into online conversations around your business. Analytics can show engagement trends and campaign performance.

Tools 195
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Conversational Intelligence for Location-Based Campaigns: Use Cases and Benefits

InMoment XI

For example, say a community discusses an upcoming neighborhood-wide event on social media. A retailer might pick up on this via CI and run a hyper-local ad campaign with digital marketing messages highlighting products that people might want for that event. This may also vary depending on what youre selling and who your customers are.

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Understanding Customer Experience Analytics: Unlocking Insights for Success

InMoment XI

Customer experience analytics is the practice that empowers businesses to do just that. We’ll explore what customer experience analytics is, where it comes from, important metrics to consider, its benefits, real-world examples, and how to drive value from this practice. What is Customer Experience Analytics?

Analytics 243
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Restaurant Reputation Management: Increase Diner Feedback & Demand

InMoment XI

How Reputation Management Impacts A Restaurant Reputation management impacts a restaurant in terms of public opinion and business metrics. You’ll also unlock valuable customer experience analytics resources, articles, and other tools to help you quickly elevate your CX program and grow your business.

Feedback 195
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Customer Loyalty: Experiences that Increase Retention

InMoment XI

You’ll also unlock valuable customer experience analytics resources, articles, and other tools to help you quickly elevate your CX program and grow your business. With the award-winning InMoment AI, you can then capture analytical insights from the feedback. This can happen through social media, forums, or events.

Loyalty 195
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From Cost Center to Revenue-Driver: Rethinking the Call Center Paradigm

InMoment XI

Still, in discussing the logistics of the exchange, a nugget of information emerges amid the customers relief at having the issue resolved promptlya comment about wanting to look professional for an upcoming work event. The right metrics allow you to continually refine your approach, ensuring long-term success.