Remove Analytics Remove Events Remove Technology
article thumbnail

AI and Real-Time Tech vs. Traditional CX Surveys: Who Will Win the Upcoming Battle?

eglobalis

[link] Introduction: Todays businesses face a pivotal question: can emerging technologies like AI and real-time data platforms reduce or even replace the need for traditional customer surveys in managing customer experience (CX)? In 2021 they embraced AI-based speech analytics to analyse every single call in their contact center.

Survey 312
article thumbnail

Batch AND Real-time Marketing Analytics, instead of Batch OR Real-time

ECXO

Batch AND Real-time Marketing Analytics, instead of Batch OR Real-time Using technology and analytics to support marketing is not especially new. But if you want to drive behavior based on given interactions with your brand as they happen, then real-time marketing analytics is the friend you never knew you always wanted.

Analytics 374
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Celebrating 15 almost 16 Years of CRM Playaz: A Look into The Commonwealth of Self Interest

eglobalis

Celebrating 15 almost 16 Years of CRM Playaz: A Look into The Commonwealth of Self Interest Last week, we had the amazing event in Atlanta, CRM Playaz IRL 2025 , hosted by the venerable “Godfather of CRM” Paul Greenberg and Brent Leary , an incredible team working together. As I found only one since I arrived late to take it.

CRM 195
article thumbnail

Conversational Intelligence for Location-Based Campaigns: Use Cases and Benefits

InMoment XI

Conversation intelligence is a technology that collects, interprets, and analyzes conversational interactions, typically between customers and businesses. CI technology enables real-time insights into customers not just as a whole but also divided into locations. So what does this have to do with location-based marketing?

article thumbnail

Ahead of the Curve: MarTech-Driven Customer Experience Evolution

eglobalis

Marketing technology (MarTech) is pivotal in enhancing CX by integrating data, automating processes, and enabling personalized interactions sometimes in real-time. Advanced analytics help businesses understand customer behaviour, measure campaign effectiveness, and optimize strategies to improve CX.

article thumbnail

May the Customer Experience (CX) Force be with you!

ECXO

Lesson for Companies : Use data analytics to understand your customers’ preferences, behaviors, and past interactions. Community Building : Create spaces where customers can connect, such as online forums, social media groups, or live events. Think of it as creating your own “Star Wars Fandom” around your brand.

article thumbnail

Predictive Analytics: Unveiling the Future with Data

InMoment XI

Organizations should take a closer look at predictive analytics to discover the myriad of ways that data and artificial intelligence (AI) can power more personalized customer experiences and enhance brand loyalty and customer retention. What is Predictive Analytics?

Analytics 195