rethinkCX

FEBRUARY 17, 2025

Reciprocity & Rewards Programs Loyalty programs tap into the psychological principle of reciprocitywhen brands reward customers, they feel compelled to return the favor. Exclusive discounts, early access to products, and VIP benefits can significantly enhance loyalty ( McKinsey ).

Loyalty 52

Loyalty Brands Loyalty Programs Rewards Programs 52

Kitewheel

JULY 27, 2020

Why Customer Loyalty Programs Matter. Customer loyalty programs influence the likelihood that a customer will continue purchasing from a given company rather than their competition. This brand loyalty is reinforced by an ongoing positive relationship between a customer and a business and damaged by poor experiences.

Loyalty Programs 52

Loyalty Programs Loyalty Rewards Programs Gamification 52

Optimove

MARCH 13, 2025

Retention-First Approach: Leverage loyalty programs, exclusive perks, and gamification strategies to encourage repeat engagement and long-term retention. AI-Powered Predictive Analytics: Identify high-value bettors early and use data-driven models to optimize retention efforts before churn happens.

Sports 52

Sports Gamification Loyalty Programs Omni-Channel 52

Optimove

MARCH 3, 2025

By leveraging data analytics, iGaming operators can gain valuable insights into each player’s activity, how often they play, what games they prefer, what day of the week, and their overall spending habits. Loyalty and VIP Programs That Reward Consistency Loyalty cards and VIP programs are excellent ways to keep players coming back.

Strategy 52

Strategy Gamification Loyalty Innovation 52

Beyond Philosophy

APRIL 6, 2016

For example, many companies are now more actively using gamification as both a competitive weapon and as a customer data-gathering device. So, in benchmarking gamification efforts of a peer, an organization may take up similar approaches. . – Prioritize and allocate resources (time, money, people, facilities, technology).

Gamification 60

Gamification How To Wireless Loyalty Programs 60

Beyond Philosophy

APRIL 6, 2016

For example, many companies are now more actively using gamification as both a competitive weapon and as a customer data-gathering device. So, in benchmarking gamification efforts of a peer, an organization may take up similar approaches. . – Prioritize and allocate resources (time, money, people, facilities, technology).

Gamification 60

Gamification How To Wireless Loyalty Programs 60

SurveySparrow

FEBRUARY 22, 2024

Analytics and Reporting: Gaining Insights into Customer Behavior We learned about the importance of personalization, and for that, you need to analyze the customer data. That’s where analytics and reporting features come into play. Advanced Analytics and Reporting SurveySparrow offers robust analytics and reporting capabilities.

Customer Retention 52

Customer Retention Software Gamification e-support 52

BirdEye

NOVEMBER 20, 2023

Valuable analytics: The software should provide data on how your referral program is performing. Best practices for implementing referral programs Rolling out a referral program is a big step. It offers features like visual marketing tools and loyalty program integration to enhance the customer experience.

Software 64

Software Marketing Multi-Channel e-support 64

Retently

APRIL 5, 2024

Retailers leverage AI technology, such as chatbots and predictive analytics, to enhance customer experiences by providing immediate assistance and personalization. Predictive Analytics for Personalization Predictive analytics stands at the forefront of personalization, wielding historical data to foresee customer behavior and preferences.

Retail 78

Retail Engagement Strategy Customer Experience 78

Currency Alliance

JUNE 21, 2018

Compare that to a traditional loyalty program such as Amex or Tesco Clubcard, where that level of spend would have left you with around $0.40 A pervasive trend of this year’s Loyalty Magazine Awards was the deployment of niche suppliers to deliver refreshing, remarkable customer experiences. Gamification, for instance.

Loyalty 45

Loyalty Multi-Channel Gamification Loyalty Programs 45

CSM Magazine

SEPTEMBER 8, 2023

It requires real-time data analytics to pinpoint the most lucrative price points. Gamified Loyalty Programs The world loves games, and e-commerce is no exception. Gamification is like the sprinkle of excitement atop the cake of shopping. However, effective dynamic pricing isn’t just about flexing numbers.

Loyalty 52

Loyalty Engagement Customer Engagement Omni-Channel 52

Retently

APRIL 18, 2024

Unlike offline surveys, which can be conducted without the need for internet access but fail to provide immediate analytics, in-app NPS allows for quick data collection and analysis. Let’s dive into how incentives, gamification, and clear communication can boost engagement and response rates.

NPS 78

NPS Survey Net Promoter Score Effort Score 78

Happy or Not

AUGUST 21, 2024

A striking 79% of consumers report a strong relationship with their favorite brands, whether through memberships, loyalty programs, or branded subscriptions. These loyalty avenues pay off, enabling customers to deepen their loyalty and investment.

Loyalty 36

Loyalty Strategy Retail Gamification 36

Currency Alliance

FEBRUARY 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyalty programs should be a profit center.

Loyalty Programs 52

Loyalty Programs Loyalty How To Touchpoint 52

Currency Alliance

MAY 20, 2024

Back in 2017, when interchange fees were slashed by the European Union, most banks’ response was to simply to give up on their loyalty program; this was lazy and a huge strategic mistake. Every bank needs a loyalty strategy – even if they don’t have a points-based loyalty program.

Banking 52

Banking Loyalty Loyalty Programs Ecommerce 52

Currency Alliance

APRIL 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? As CEO, the time you can dedicate to your loyalty program is probably close to zero. Most loyalty programs report how many members they have.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52

Optimove

NOVEMBER 25, 2024

Predictive analytics can tailor communications and offers to meet customer needs before they even express them, while dynamic content generation can adapt based on customer behavior and preferences. Post-Purchase Engagement and Loyalty Programs More than half of consumers appreciate personalized experiences during post-purchase engagements.

Trends 108

Trends Technology Tips Marketing 108