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AMB Sports & Entertainment (owner of Atlanta Falcons, Atlanta United FC and Mercedes-Benz Stadium) knows that the experience in the new stadium needs to match the building’s beauty and grandeur. We want to ensure that all elements of the guestexperience are as great as they can be,” shares Schohl.
.” — Keith Ho Director of Customer Focus and Medical Digital, Biogen Sports & Entertainment Brandtix delivers actionable brand performance insight for the world’s top athletes and teams by gathering data from social media and news platforms.
Use analytics to gain insights on audience behavior Social media management tools like Facebook Insights and Instagram Analytics reveal valuable data about your active users, including where theyre from, what content they engage with, and when theyre online. Showcase guest reviews to build trust with user-generated content.
Such is the case with AI Analytics. Though there are still brands not using social analytics in all the ways they could, arguably all brands at the forefront of their industry know the importance of sentiment analysis. Literally the heart of your analytics, sentiment analysis puts you in touch with what matters most to consumers.
In the past, before changing to a sales career (outside of Qualtrics), I was actually an analyst for guestexperience at the Hilton Headquarters, working with a Qualtrics competitor. It was just so amazing to me that I could connect my past analytical skills with my sales skills working again in the XM industry with Qualtrics.
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