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Is it Time to Do Away with Market Research Departments?

C3Centricity

Insights 2020 by Kantar-Vermeer spoke about the need for researchers to have five critical capabilities : Research & analytics mastery. A more recent study by BCG and GRBN resulted in an Invest in Insights Handbook to help organisations report on the ROI of the insights function. Lack of alignment on important metrics.

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An Easy Guide on How to Use Data-Driven Customer Insights for Smarter Business Decisions

Thematic

Instead, you need unified data analytics to connect every touchpoint and every voice. But by centralizing customer feedback using AI-powered text analytics , they gained a clear picture of each group's needs and optimized the experience across the board. That said, not all feedback analytics solutions are created equal.

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Voice of Customer Examples: How Different Industries Use VoC Insights

Thematic

Download VoC Handbook Voice of Customer Made Easy: The Professionals’ VoC Handbook Written by a CX expert, this handbook simplifies VoC strategies and helps you get the most from customer feedback. 2: Text analytics The core feature of any user research tool , including voice of the customer, is text analysis.

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Reshaping The Future Of Digital Customer Service: 22 Influential Leaders to Watch in 2022

TechSee

Paul is a Transformational, hands-on, customer service department leader with extensive experience using performance metrics, lean process improvements, and positive leadership in building effective, efficient, and happy customer service departments. He has 30 years of experience in inbound, outbound, chat, analytics, AI, and social media.

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The Best VoC Analytics Tools: Analyze Feedback Easily

Thematic

In this article we’ll run through the best VoC analytics tools for creating surveys, collecting customer feedback, performing AI analysis, and more. Why VoC Analytics Matters Voice of the Customer (VoC) refers to your customers’ needs, expectations, and desires. What Are VoC Analytics Tools?

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The Ultimate Customer Feedback Loop Playbook

Thematic

Predicting Emerging Issues Before They Escalate Successful businesses use AI-powered predictive analytics to detect early warning signs based on subtle shifts in feedback patterns. Discover how large language models are revolutionizing text analytics, offering deeper insights than traditional NLP approaches.

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The Best Customer Insights Platforms for Smarter Decision-Making

Thematic

Instead of manually sifting through thousands of comments, these platforms use AI and analytics to find trends and patterns—so you can act on what truly matters rather than just hitting anywhere or everywhere. Companies that are new to feedback analytics or that prefer structured, consultant-supported implementations.