C3Centricity

APRIL 23, 2024

As we all know and, unfortunately, have probably also experienced, every dollar in our marketing expenditure must be justified, and we have to prove our marketing ROI or risk budget cuts! Marketing Budget Allocation Gartner’s most recent (2023) CMO Spend Survey reported that marketing budgets fell from 9.5%

ROI 296

ROI Marketing Social Media How To 296

InMoment XI

OCTOBER 10, 2024

of the global population uses social media? And over one in four users are using social media to either find things to purchase or find inspiration for things to do and buy. Social media usage is growing every year, and the rate at which consumers are using social media to interact with brands is increasing with it.

Social Media 195

Social Media Management Tips Multi-Channel 195

ECXO

AUGUST 12, 2024

Marketing technology (MarTech) is at the heart of this evolution, integrating data, automating processes, and enabling personalized, real-time customer interactions. Marketing Automation Platforms: Platforms such as Marketo and HubSpot are vital for automating marketing tasks like email campaigns, social media management, and lead nurturing.

Customer Experience 365

Customer Experience e-support Social Media B2B 365

eglobalis

JULY 31, 2024

Ahead of the Curve: MarTech-Driven Customer Experience Evolution Introduction In today’s hyper-competitive market, delivering a superior customer experience (CX) is paramount for businesses striving to differentiate themselves. This data aggregation enables businesses to deliver highly targeted and relevant marketing messages.

Customer Experience 328

Customer Experience Social Media Analytics Chatbots 328

BirdEye

JANUARY 12, 2024

While casting a wide marketing net might be tempting, often, the magic happens when targeting is razor-sharp. Hyperlocal social media marketing allows you to harness this power, turning every digital interaction into a meaningful engagement. Table of contents What is hyperlocal social media marketing?

Social Media 109

Social Media Marketing Advertising Trends 109

Lumoa

DECEMBER 15, 2022

Companies are finding that innovative technologies can make collecting voice of customer analytics more effortless than ever—and these technologies have opened up exciting new possibilities for improving customer experiences. In this article, we’ll go over what Voice of Customer data analytics is and the different types.

Voice of Customer 221

Voice of Customer Analytics Social Media How To 221

InMoment XI

MARCH 25, 2024

Organizations should take a closer look at predictive analytics examples to discover the myriad of ways that data and artificial intelligence (AI) can power more personalized customer experiences and enhance brand loyalty and customer retention. What is Predictive Analytics? Improve customer lifetime value.

Analytics 195

Analytics Examples Customer Experience Effort Score 195

InMoment XI

JULY 1, 2024

Organizations should take a closer look at predictive analytics to discover the myriad of ways that data and artificial intelligence (AI) can power more personalized customer experiences and enhance brand loyalty and customer retention. What is Predictive Analytics? Why is Predictive Analytics Important?

Analytics 195

Analytics Data Effort Score Social Media 195

ECXO

JULY 29, 2024

Data Analytics : Processing vast amounts of information to uncover patterns and actionable insights. Companies like Apple, Hulu, and Pandora excel in leveraging data analytics to enhance user experiences and personalize offerings. Insights from teams at firms like IBM, FedEx, and Target highlight trends and areas for improvement.

Strategy 380

Strategy Customer Experience Net Promoter Score Effort Score 380

InMoment XI

NOVEMBER 15, 2023

Customer experience analytics is the practice that empowers businesses to do just that. We’ll explore what customer experience analytics is, where it comes from, important metrics to consider, its benefits, real-world examples, and how to drive value from this practice. What is Customer Experience Analytics?

Analytics 243

Analytics Customer Experience e-support Net Promoter Score 243

InMoment XI

NOVEMBER 28, 2023

Recognizing this, top brands and businesses are integrating review management into their marketing strategies. This process also often involves investing in review management services or deploying online reputation management software to track what customers are saying about your business on various review platforms and social media sites.

Management 259

Management Marketing Social Media Guidelines 259

Lumoa

JANUARY 23, 2018

Feedback arrives in other forms as well: pure text sent via various channels directly to the company, comments in social media, reviews in application stores and online stores etc. Instead it is the unstructured nature of the data which makes it challenging to tackle with any traditional means of analytics.

Analytics 285

Analytics NPS Financial Analysis 285

InMoment XI

SEPTEMBER 3, 2024

When you analyze the natural language interactions between customers and an organization, conversational analytics unlocks a wealth of insights that can be used to resolve issues faster, enhance agent performance, reduce costs, and demonstrate the value of customer service investments. What is Conversational Analytics?

Analytics 195

Analytics Data Social Media Average Handle Time 195

Lumoa

FEBRUARY 9, 2023

Long-term actions are based on the analytics results of customer feedback. more friendly behavior in customer service) Marketing to take the info into account in better targeting (e.g. Both groups of technologies can be utilized to make analytics more actionable. By the way, did you know that Lumoa’s analytics is powered by AI?

Net Promoter Score 417

Net Promoter Score Customer Journeys Customer Experience Omni-Channel 417

eglobalis

JUNE 27, 2024

Data analytics is critical for processing vast amounts of information to uncover patterns and actionable insights. Organizations such as Google, Netflix, and Spotify excel in leveraging data analytics to enhance user experiences and personalize offerings. Training programs and employee enablement strategies are crucial.

Strategy 369

Strategy Customer Experience Net Promoter Score Customer Centricity 369

Lumoa

JANUARY 24, 2024

That’s where text analytics in customer feedback proves to be one of the most valuable tools for any business. In fact, a report from 2020 found 95% of senior marketing executives agreed that CX roles were essential for business growth. Careful and well-implemented text analytics can easily reveal dozens of improvement ideas.

Analytics 195

Analytics Feedback Net Promoter Score Analysis 195

eglobalis

NOVEMBER 12, 2024

Develop a Deep Understanding of Client Needs Moving beyond surface-level engagement requires a nuanced understanding of the client’s industry, market pressures, and specific pain points. Use predictive analytics and regular risk assessments to identify potential project bottlenecks early.

Customer Centricity 434

Customer Centricity Strategy B2B Feedback 434

InMoment XI

JUNE 5, 2024

InMoment is excited to announce its recognition as a Leader in the Forrester Wave : Text Mining and Analytics, Q2 2024. For some context , The Forrester Wave Text Mining and Analytics, Q2 2024 report is a rigorous evaluation of the top text mining and analytics providers.

Analytics 195

Analytics Effort Score Social Media Innovation 195

InMoment XI

MARCH 21, 2022

Increased government regulation and new market entrants with unique service-based offerings are creating a disruptive wave of change that traditional utilities need to respond to. Solve the Challenge: Text Analytics to the Rescue. Luckily, text analytics capabilities are getting better and better each year!

Brands 397

Brands Roadmap Strategy Social Media 397

Lumoa

APRIL 18, 2023

As the volume of data companies collect grows and as artificial intelligence (AI) gets better, analytics is set to become a key differentiator for customer experience management. NLP has made feedback analytics way more accessible. Let’s explore how you can use analytics to revolutionize your customer experience.

Analytics 195

Analytics Customer Experience Management Net Promoter Score 195

Lumoa

JANUARY 8, 2024

To remind you a bit of what it is and what it does, text analytics uses transforms unstructured text into structured data that’s actually useful for business decisions. The market reacts, and reviews pour in. Real-time Analysis: In a fast-paced market, staying updated is key. It’s about being proactive, not reactive.

Analysis 369

Analysis Software Comparison Social Media 369

InMoment XI

NOVEMBER 14, 2024

With 64% of Internet users discovering brands via social media, getting your marketing on point is essential. Tracking these conversations with a social listening tool helps improve marketing efforts. What to Look For in A Social Listening Tool? What is the current public opinion around them?

Tools 195

Tools Social Media Customer Experience Analysis 195

ECXO

NOVEMBER 19, 2024

Lesson for Companies : Use data analytics to understand your customers’ preferences, behaviors, and past interactions. Application in CX : • Customer Data Platforms (CDPs) : Use CDPs to gather and analyze customer data from various touchpoints (social media, website visits, purchase history).

Customer Experience 296

Customer Experience Social Media Customer Journeys Touchpoint 296

Lumoa

MARCH 6, 2023

Garen Di Bernardo, Product Marketing Manager for Lumoa- a feedback analytics platform- provided some valuable tips on how to read customer conversations in an insightful webinar. Final Thoughts Why is Customer Conversational Analytics Important? Customer insights gleaned from feedback can be beneficial in several ways.

Analytics 195

Analytics How To Analysis Feedback 195

CX Accelerator

JUNE 8, 2020

That’s why the ability to transcribe them and search keywords, phrases, and sentiment with ,, speech analytics can be so powerful. Pay attention to social media. And finally, ,, Chiedza astutely reminds us that we can learn a lot from customers by “going over their comments on our social media posts.”

Survey 345

Survey Social Media Contact Center Call Recording 345

BirdEye

SEPTEMBER 12, 2023

We live in times that demand every business to have some presence on at least 2-3 social media platforms. You can no longer afford not to have a social media strategy for your business. There is heavy competition among brands on social media. Table of contents Why is social media marketing important?

Social Media 105

Social Media Guidelines Video Analytics 105

eglobalis

DECEMBER 11, 2024

For example, an organization might experiment with response times on social media versus email to identify the most effective communication method. Cultural Adaptation In a global market, cultural nuances significantly impact customer experience.

Customer Journeys 288

Customer Journeys Effort Score Omni-Channel Social Media 288

eglobalis

JULY 2, 2024

Companies such as Toyota and Samsung, prominent in Asian markets, have found that while NPS provides a snapshot, it lacks depth in identifying evolving customer expectations and perceptions over time. Siemens and Unilever, like all the companies I know, use several metrics, data analytics, and KPIs to drive conclusions.

NPS 373

NPS Feedback Net Promoter Score B2C 373

BirdEye

NOVEMBER 30, 2023

Social media reputation management continues to be the lifeblood of enhancing your overall online reputation. Because they have 75 unique social media accounts across Facebook, Instagram, and Twitter, they must tailor all of their content to match each local audience’s specific needs and preferences.

Social Media 116

Social Media Management Guidelines Brands 116

ECXO

APRIL 10, 2024

This could involve innovative approaches to product design, unique marketing strategies, or exceptional customer service that exceeds customer expectations. This quantum-inspired approach can lead to stronger customer relationships, increased loyalty, and a competitive edge in the market.

Connections 334

Connections Customer Experience Social Media Analysis 334

InMoment XI

MAY 31, 2022

As customers go through the various stages in the sales funnel, they cross departments from marketing to sales to product to customer success and customer service. Once your team is assembled, ask Marketing to list out each key customer segment. And don’t discount the data your customers volunteer on social media and review sites.

Customer Journeys 396

Customer Journeys Examples Net Promoter Score Touchpoint 396

BirdEye

SEPTEMBER 11, 2023

Ask any social media manager, and they’ll tell you that the more active your social media profile is on any platform, the higher your chances of reaching your target customers. That’s AI in social media management redefining the rules of online marketing. That’s where social media AI tools come in.

Social Media 106

Social Media Management Trends Tools 106

GetFeedback

JANUARY 19, 2020

They can range just a single yes/no question to elaborate market research tools. Public comments on social media sites like Twitter, Facebook, LinkedIn, and review sites. Winning CX initiatives use text and social media at least 80% of the time, compared to half of those in a Developing stage.

Customer Journeys 365

Customer Journeys Touchpoint Survey Measurement 365

InMoment XI

NOVEMBER 18, 2024

Did you know that social media is the number one discovery channel for products? By identifying specific customer preferences—such as preferred products, content types, or communication channels—you can tailor marketing messages, recommendations, and services to each customer’s needs.

Analysis 195

Analysis Customer Journeys Social Media Analytics 195

eglobalis

NOVEMBER 3, 2024

By fostering a culture that encourages tailored solutions for its diverse markets, Samsung aligns its CX initiatives closely with its brand’s global, cutting-edge image while allowing for localization. Samsung , for instance, exemplifies this approach through its robust investment in innovation programs.

B2B 442

B2B Culture Innovation Loyalty 442

InMoment XI

JULY 16, 2024

The Role of Social Media and Reviews in Online Reputation Management For years now, social media and online reviews have emerged as pivotal elements in shaping consumer behavior and business outcomes. Moreover, the unstructured data generated from social media and reviews can be a goldmine for businesses.

Tips 195

Tips Management Social Media Hotels 195

InMoment XI

JULY 16, 2024

The Role of Social Media and Reviews in Online Reputation Management For years now, social media and online reviews have emerged as pivotal elements in shaping consumer behavior and business outcomes. Moreover, the unstructured data generated from social media and reviews can be a goldmine for businesses.

Tips 195

Tips Management Social Media Hotels 195