ECXO

AUGUST 12, 2024

Marketing technology (MarTech) is at the heart of this evolution, integrating data, automating processes, and enabling personalized, real-time customer interactions. Marketing Automation Platforms: Platforms such as Marketo and HubSpot are vital for automating marketing tasks like email campaigns, social media management, and lead nurturing.

Customer Experience 365

Customer Experience e-support Social Media B2B 365

eglobalis

DECEMBER 17, 2024

Instead, dynamic alternatives such as Customer Effort Score (CES) , real-time sentiment analysis, and advanced AI-powered analytics offer deeper insights into customer behaviours. Businesses that embrace AI-powered personalization will create standout, emotionally resonant experiences in a competitive market.

Net Promoter Score 276

Net Promoter Score Effort Score B2B NPS 276

eglobalis

JULY 31, 2024

Ahead of the Curve: MarTech-Driven Customer Experience Evolution Introduction In today’s hyper-competitive market, delivering a superior customer experience (CX) is paramount for businesses striving to differentiate themselves. This data aggregation enables businesses to deliver highly targeted and relevant marketing messages.

Customer Experience 328

Customer Experience Social Media Analytics Chatbots 328

InMoment XI

NOVEMBER 15, 2023

Customer experience analytics is the practice that empowers businesses to do just that. We’ll explore what customer experience analytics is, where it comes from, important metrics to consider, its benefits, real-world examples, and how to drive value from this practice. What is Customer Experience Analytics?

Analytics 243

Analytics Customer Experience e-support Net Promoter Score 243

Lumoa

FEBRUARY 9, 2023

Long-term actions are based on the analytics results of customer feedback. more friendly behavior in customer service) Marketing to take the info into account in better targeting (e.g. Both groups of technologies can be utilized to make analytics more actionable. By the way, did you know that Lumoa’s analytics is powered by AI?

Net Promoter Score 417

Net Promoter Score Customer Journeys Customer Experience Omni-Channel 417

InMoment XI

JULY 1, 2024

Organizations should take a closer look at predictive analytics to discover the myriad of ways that data and artificial intelligence (AI) can power more personalized customer experiences and enhance brand loyalty and customer retention. What is Predictive Analytics? Why is Predictive Analytics Important?

Analytics 195

Analytics Data Effort Score Social Media 195

eglobalis

NOVEMBER 3, 2024

By fostering a culture that encourages tailored solutions for its diverse markets, Samsung aligns its CX initiatives closely with its brand’s global, cutting-edge image while allowing for localization. Samsung , for instance, exemplifies this approach through its robust investment in innovation programs.

B2B 442

B2B Culture Innovation Loyalty 442

InMoment XI

MARCH 25, 2024

Organizations should take a closer look at predictive analytics examples to discover the myriad of ways that data and artificial intelligence (AI) can power more personalized customer experiences and enhance brand loyalty and customer retention. What is Predictive Analytics? Improve customer lifetime value.

Analytics 195

Analytics Examples Customer Experience Effort Score 195

ECXO

JULY 10, 2024

Companies like Toyota and Samsung in Asian markets have found that while NPS gives a quick snapshot, it doesn’t delve deeply into changing customer expectations and perceptions. Platforms like Medallia support NPS implementation across diverse markets, emphasizing the need for localized customer feedback approaches.

Metrics 374

Metrics Analysis Feedback NPS 374

Lumoa

JANUARY 31, 2023

Customer experience matters across all the channels and all the touchpoints of the customer journey. In the end, customer experience depends on the work of all departments: from customer service and customer success teams to marketing, product, and HR. customer churn and retention, higher advocacy, and finally revenue.

Customer Experience 414

Customer Experience How To NPS Touchpoint 414

ECXO

AUGUST 19, 2024

Customer Experience Experimentation: Your Final Frontier Introduction Customer Experience (CX) is a critical battleground in today’s competitive market. Advanced analytics tools can interpret this data, ensuring decisions are evidence-based. All pictures generated with DALL-E are copyrighted by ECXO.

Customer Journeys 369

Customer Journeys Customer Experience Net Promoter Score Effort Score 369

Lumoa

APRIL 18, 2023

As the volume of data companies collect grows and as artificial intelligence (AI) gets better, analytics is set to become a key differentiator for customer experience management. NLP has made feedback analytics way more accessible. Let’s explore how you can use analytics to revolutionize your customer experience.

Analytics 195

Analytics Customer Experience Management Net Promoter Score 195

eglobalis

NOVEMBER 12, 2024

Develop a Deep Understanding of Client Needs Moving beyond surface-level engagement requires a nuanced understanding of the client’s industry, market pressures, and specific pain points. Use both formal methods (like surveys) and informal touchpoints (such as regular check-ins) to gather ongoing feedback.

Customer Centricity 434

Customer Centricity Strategy B2B Feedback 434

InMoment XI

APRIL 6, 2022

Hopefully with your marketing efforts and channels, the customer will come across your company and become aware of your solution to their problem. There are many ways to go about understanding your customers: analytic research, informal qualitative research, carefully crafted personas, and more. Identify Touch Points.

Customer Journeys 387

Customer Journeys Touchpoint Customers Loyalty 387

eglobalis

JULY 25, 2024

Customer experience (CX) has become a critical differentiator in today’s competitive market, influencing customer loyalty and overall business success. Additionally, we will discuss why emerging markets like South Korea, Thailand, India, China, and Japan are poised to outpace Europe in CX excellence.

Customer Experience 399

Customer Experience Customer Centricity Innovation Culture 399

InMoment XI

AUGUST 15, 2023

Among the arsenal of tools available to create continuous positive experiences, predictive analytics software and, more specifically, predictive analytics tools stand out as game-changers in not only understanding customer behavior but also in shaping exceptional customer experiences. What Are Predictive Analytics Tools?

Analytics 195

Analytics Tools Customer Experience Retail 195

eglobalis

NOVEMBER 26, 2024

How to Make it Actionable: Conduct Cultural Audits: Analyze how empathy is perceived in each target market through client surveys and external research to identify preferences for communication and resolution styles. Predictive Analytics: Empathy Through Foresight Empathy in B2B is proactive.

B2B 406

B2B B2C Culture Net Promoter Score 406

eglobalis

JULY 2, 2024

Companies such as Toyota and Samsung, prominent in Asian markets, have found that while NPS provides a snapshot, it lacks depth in identifying evolving customer expectations and perceptions over time. Siemens and Unilever, like all the companies I know, use several metrics, data analytics, and KPIs to drive conclusions.

NPS 373

NPS Feedback Net Promoter Score B2C 373

Lumoa

FEBRUARY 20, 2018

Customer experience matters across all the channels and all the touchpoints of customer journey. At the end, customer experience depends on the work of all departments: from customer service and customer success teams to marketing, product and HR. customer churn and retention, higher advocacy and finally revenue.

Customer Experience 353

Customer Experience How To NPS Touchpoint 353

eglobalis

SEPTEMBER 16, 2024

Unlike B2C interactions, B2B transactions are more complex, involving multiple decision-makers, longer sales cycles, and intricate touchpoints. C-suite executives should lead this effort, ensuring the organization understands the complexity of the customer journey and invests in advanced analytics tools to segment and map these touch-points.

B2B 297

B2B Strategy Customer Experience Customer Journeys 297

eglobalis

DECEMBER 11, 2024

Cultural Adaptation In a global market, cultural nuances significantly impact customer experience. For instance, a company might test different marketing messages or customer service approaches in various regions to determine the most culturally appropriate and effective methods.

Customer Journeys 288

Customer Journeys Effort Score Omni-Channel Social Media 288

CloudCherry

FEBRUARY 19, 2019

Predictive Analytics is such a buzzword isn’t it? Back when I worked for a Manufacturing company, they used Big data and predictive data to determine when to hit the ground hard with Marketing. There are various advantages to using predictive analytics to enhance the customer experience. These techniques offer?decision

Customer Experience 170

Customer Experience Marketing Touchpoint Analytics 170

ECXO

JULY 26, 2023

Our focus in this article is on leveraging real-time customer data to provide richer, meaningful end-to-end customer experiences at every touchpoint. The companies setting the standards on analytics are listening, hearing and reacting in real time. Personalisation at scale Businesses are improving their data analytics capabilities.

Data 296

Data Analytics Touchpoint Customer Service Representative 296

ECXO

JUNE 11, 2023

It’s a strategic tool that helps B2B companies create meaningful difference in saturated markets. Define your brand values and messaging – having a clear set of brand values and messaging is essential to creating a consistent experience across all touchpoints. How do customers experience your brand – across touchpoints?

B2B 390

B2B B2C Touchpoint Customer Journeys 390

ECXO

NOVEMBER 19, 2024

Consider mapping out a Customer Journey Map to identify touchpoints where your brand can offer support, resolve issues, or provide value. Lesson for Companies : Use data analytics to understand your customers’ preferences, behaviors, and past interactions. Focus on delivering exceptional experiences that exceed expectations.

Customer Experience 296

Customer Experience Social Media Customer Journeys Touchpoint 296

CloudCherry

DECEMBER 1, 2018

The origins of CX lie in the B2C domain and are steeped in the discipline of market research. The roots, evolution, methods, and analytics of CX are completely different from what has today come to be called CS in the subscription economy. A contextual understanding of each touchpoint requires data from the entire customer journey.

Customer Success 247

Customer Success Customer Experience CEM Touchpoint 247

InMoment XI

NOVEMBER 18, 2024

By identifying specific customer preferences—such as preferred products, content types, or communication channels—you can tailor marketing messages, recommendations, and services to each customer’s needs. Informed Marketing Decisions Analyzing customer behavior allows you to craft more effective marketing strategies.

Analysis 195

Analysis Customer Journeys Social Media Analytics 195

Lumoa

JANUARY 3, 2023

In this video, Carlos imparts his knowledge gained through extensive experience in market research and product/service design – giving you all the tips needed for successful survey creation! Designing surveys is an important part of market research, and it requires a great deal of thought and care. Survey Design Best Practices.

Survey 369

Survey Metrics NPS Effort Score 369

ECXO

AUGUST 9, 2023

There is a significant opportunity for firms like Capgemini to increase market share by adding value in ways competitors don’t. The market opportunity The global cloud professional services market is forecast to double in the next five years to USD 55.3bn. People who have an understanding of CX and data analytics skills.

Consulting 296

Consulting Competitive Advantage Culture Touchpoint 296

InMoment XI

AUGUST 17, 2023

Understand Customer Expectations: By analysing and understanding your customers’ feelings and emotions using sentiment and text analytics towards a product or service you are offering, you are able to align your development efforts with customer needs and preferences.

Net Promoter Score 370

Net Promoter Score Self Service Effort Score NPS 370

eglobalis

OCTOBER 14, 2024

These pillars include the basics: customer journey mapping, touchpoint analysis, feedback loops, and internal operational alignment. This approach is flawed because each company faces different customer challenges based on its industry, market, and operational structure.

Customer Experience 345

Customer Experience Customer Journeys Case Study Innovation 345

Lumoa

APRIL 3, 2018

That proves that referral marketing plays more and more important role in business strategy. Soon after, NPS gained popularity and used to be implemented everywhere: from customer service interaction to every individual customer touchpoint. Only then you can ask about the most critical touchpoints, if needed.

Net Promoter Score 316

Net Promoter Score NPS Touchpoint Feedback 316

Lumoa

MARCH 20, 2018

Actionability Actionability is the result of analytics leading to concrete decisions and changes and actions within the company. Long-term actions are based on the analytics results of the customer feedback. more friendly behavior in customer service) Marketing to take the info into account in better targeting (e.g.

Net Promoter Score 268

Net Promoter Score Customer Journeys Omni-Channel Customer Experience 268

ECXO

OCTOBER 7, 2024

Whether it’s harnessing the power of data analytics for deeper insights or implementing cutting-edge technologies to elevate interactions, your role is to redefine what exceptional customer service means. This involves collecting and analyzing customer feedback, conducting surveys, and staying attuned to market trends.

Customer Experience 373

Customer Experience Customer Journeys Exercises Customer Centricity 373

eglobalis

OCTOBER 1, 2024

For example, imagine your marketing department running a campaign without proper alignment with sales, causing confusion in customer messaging and missed opportunities. A practical example is creating a steering committee that includes representatives from marketing, sales, customer service, IT, finance, and operations. The result?

Customer Journeys 347

Customer Journeys Culture Leadership Effort Score 347

InMoment XI

DECEMBER 10, 2024

Losing customers never feels good, especially in a hyper-competitive market. As a result, youll succeed in retaining and acquiring customers to increase your market share. A churn prediction tool like InMoment simplifies this process by leveraging analytics to highlight these at-risk profiles and segments.

Customer Journeys 195

Customer Journeys ROI Net Promoter Score Multi-Channel 195

InMoment XI

OCTOBER 23, 2024

From visiting your physical branch to paying an electricity bill through your app, each interaction with a touchpoint contributes to a customer’s perception of your business. By providing industry-specific insights, whitepapers, or reports on market trends, you can establish yourself as an authoritative bank.

Banking 195

Banking Customer Experience Effort Score Financial 195