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Unlocking the Practical CX Power of Design Thinking for B2B Companies: A Step-by-Step Guide

eglobalis

” Using insights from financial advisors and SME owners, they developed user-friendly analytics tools to assist with budgeting and cash flow projections. B2B Example: Adobes team brainstormed ways to enhance user engagement for their Creative Cloud. The goal is to create low-fidelity prototypes quickly to gather feedback.

B2B 285
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AI and Real-Time Tech vs. Traditional CX Surveys: Who Will Win the Upcoming Battle?

eglobalis

This article examines in detail how businesses in both B2B and B2C contexts are leveraging AI, sentiment analysis, voice-of-customer (VoC) platforms, predictive analytics, and streaming data to capture customer insights in the moment. In 2021 they embraced AI-based speech analytics to analyse every single call in their contact center.

Survey 312
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Unicorns Dependency in CX – Here Is How You Avoid This “Trap”

ECXO

Lack of Standardized Processes If your company’s customer experience relies on unicorns, it likely means that you don’t have robust systems and processes in place. Inconsistent Customer Experience While unicorns can deliver extraordinary results, they also set a high bar that’s difficult for other employees to reach.

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AI and Customer Experience: The Smarter, Faster, and More Personal Duo Redefining B2B Success

eglobalis

Predictive Analytics for Proactive Support Predictive analytics powered by AI allows B2B businesses to anticipate customer needs and address issues before they arise. Similarly, SAP has been using its SAP Predictive Analytics tool since 2013 to help businesses forecast demand, optimize inventory, and improve service delivery.

B2B 381
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The Power of CX Experimentation: Turning Insights into Actionable Success

eglobalis

Through A/B testing and user feedback integration, Microsoft refines its products to ensure they are aligned with customer needs, resulting in improved user experiences and higher adoption rates. Johnson Controls (USA): Johnson Controls leverages experimentation to enhance its building automation and energy management systems.

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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

At the same time, performance evaluations and reward systems should acknowledge contributions to customer experience. Dashboards showing live customer metrics, or monthly all-hands meetings that review key CX KPIs and customer comments, keep everyones attention on the end-user experience.

B2B 339
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Crafting and Cascading a Customer Experience Strategy Across Global Organizations

eglobalis

Data analytics is critical for processing vast amounts of information to uncover patterns and actionable insights. Organizations such as Google, Netflix, and Spotify excel in leveraging data analytics to enhance user experiences and personalize offerings.

Strategy 450