CloudCherry

FEBRUARY 26, 2019

Key Takeaways from Forrester Report on the State of Customer Analytics. The findings of the 2018 Forrester Report on the State of Customer Analytics are based on an online survey in which 144 North American analytics and measurement pros , from a broad set of industries, took part. Retailers find other ways to use analytics too.

Analytics 256

Analytics Report Analysis Study 256

Alida

JANUARY 25, 2022

Some highlights include monitoring online reviews with Alida Social, better targeting customer segments with Alida Touchpoint, easily tracking and automating your insight efforts with AI-infused Text Analytics and Dashboards, and so much more!

Analytics 246

Analytics Touchpoint Innovation Customers 246

ECXO

JULY 29, 2024

Data Analytics : Processing vast amounts of information to uncover patterns and actionable insights. Companies like Apple, Hulu, and Pandora excel in leveraging data analytics to enhance user experiences and personalize offerings. Each touchpoint must then be analyzed to identify pain points and opportunities for improvement.

Strategy 380

Strategy Customer Experience Net Promoter Score Effort Score 380

eglobalis

JUNE 27, 2024

A well-crafted CX strategy transcends the superficial touchpoints of customer interaction, delving into the cohesive integration of all company divisions to deliver consistent, high-quality customer interactions. Data analytics is critical for processing vast amounts of information to uncover patterns and actionable insights.

Strategy 369

Strategy Customer Experience Net Promoter Score Customer Centricity 369

InMoment XI

MAY 31, 2022

Each of these touchpoints influences the customer, and by analyzing customer behavior, feelings, and motivations around each touchpoint, you can begin to identify opportunities to establish more positive relationships by giving customers what they need at any given stage of their journey. Plot Touchpoints. So start there.

Customer Journeys 396

Customer Journeys Examples Net Promoter Score Touchpoint 396

InMoment XI

NOVEMBER 15, 2023

Customer experience analytics is the practice that empowers businesses to do just that. We’ll explore what customer experience analytics is, where it comes from, important metrics to consider, its benefits, real-world examples, and how to drive value from this practice. What is Customer Experience Analytics?

Analytics 243

Analytics Customer Experience e-support Net Promoter Score 243

Lumoa

FEBRUARY 9, 2023

Long-term actions are based on the analytics results of customer feedback. Both groups of technologies can be utilized to make analytics more actionable. But machine learning technologies can also help you to move from diagnostic to predictive analytics: if I fix this issue in my customer experience, how much will my churn decrease?

Net Promoter Score 417

Net Promoter Score Customer Journeys Customer Experience Omni-Channel 417

eglobalis

NOVEMBER 26, 2024

Predictive Analytics: Empathy Through Foresight Empathy in B2B is proactive. Leveraging predictive analytics allows companies to anticipate client challenges and offer solutions before issues arise, demonstrating a deep understanding of client needs.

B2B 406

B2B B2C Culture Net Promoter Score 406

InMoment XI

JULY 1, 2024

Organizations should take a closer look at predictive analytics to discover the myriad of ways that data and artificial intelligence (AI) can power more personalized customer experiences and enhance brand loyalty and customer retention. What is Predictive Analytics? Why is Predictive Analytics Important?

Analytics 195

Analytics Data Effort Score Social Media 195

InMoment XI

MARCH 25, 2024

Organizations should take a closer look at predictive analytics examples to discover the myriad of ways that data and artificial intelligence (AI) can power more personalized customer experiences and enhance brand loyalty and customer retention. What is Predictive Analytics? Improve customer lifetime value.

Analytics 195

Analytics Examples Customer Experience Effort Score 195

ECXO

AUGUST 12, 2024

These platforms facilitate real-time sentiment analysis and predictive analytics, enabling proactive improvements in customer satisfaction. Analytics and Reporting Tools: Solutions like Google Analytics and Tableau provide comprehensive insights into marketing performance across channels.

Customer Experience 365

Customer Experience e-support Social Media B2B 365

Lumoa

APRIL 18, 2023

As the volume of data companies collect grows and as artificial intelligence (AI) gets better, analytics is set to become a key differentiator for customer experience management. NLP has made feedback analytics way more accessible. Let’s explore how you can use analytics to revolutionize your customer experience.

Analytics 195

Analytics Customer Experience Management Net Promoter Score 195

eglobalis

NOVEMBER 3, 2024

Advanced data analysis, such as behavioural analytics and sentiment analysis, also provides a quantitative view of client preferences and emotional responses, helping to anticipate issues before they arise and to personalize interactions at every touchpoint.

B2B 442

B2B Culture Innovation Loyalty 442

InMoment XI

OCTOBER 24, 2023

In the era of customer-centricity, contact center analytics stands as a beacon, guiding businesses and contact centers toward informed, data-driven decisions. This article delves deep into the intricacies of contact center analytics, showcasing how they can be the linchpin in enhancing customer experience and driving business growth.

Contact Center 195

Contact Center Analytics Multi-Channel Effort Score 195

InMoment XI

AUGUST 15, 2023

Among the arsenal of tools available to create continuous positive experiences, predictive analytics software and, more specifically, predictive analytics tools stand out as game-changers in not only understanding customer behavior but also in shaping exceptional customer experiences. What Are Predictive Analytics Tools?

Analytics 195

Analytics Tools Customer Experience Retail 195

Lumoa

JANUARY 31, 2023

Customer experience matters across all the channels and all the touchpoints of the customer journey. Contact volume by channel Knowing the contact volume and ticket distribution by channel will help you to identify the main customer touchpoints that cause problems or are unclear to your customers.

Customer Experience 414

Customer Experience How To NPS Touchpoint 414

eglobalis

JULY 31, 2024

Customer Experience Management (CXM) Software Tools like Qualtrics and Medallia as the leaders of this sector help manage and analyse customer interactions across different touchpoints. Advanced analytics help businesses understand customer behaviour, measure campaign effectiveness, and optimize strategies to improve CX.

Customer Experience 328

Customer Experience Social Media Analytics Chatbots 328

InMoment XI

DECEMBER 23, 2021

You’ve collected data at strategic touchpoints using best practices. Now it’s time to leverage analytics to get to the actionable insights in your data. That’s when text analytics come into the picture. Text analytics are vital to your brand’s ability to understand your customer and employee experiences.

Customer Experience 397

Customer Experience Analytics eBook Survey 397

InMoment XI

MARCH 4, 2022

Once a targeted survey has collected the desired data, a top-notch Experience Improvement platform mines that data using advanced analytics to uncover actionable insights. The audience in question should be one that is crucial to your strategy, so be sure to examine sales data, demographics, and other analytics to inform your decision.

Survey 417

Survey Customer Experience Touchpoint Exercises 417

ECXO

JULY 10, 2024

A comprehensive approach that integrates multiple feedback sources, including Voice of the Customer (VOC) metrics, data analytics, and AI, is essential for a complete understanding. Companies like Rakuten and L’Oréal leverage AI-driven analytics to monitor sentiment across digital platforms, enabling proactive responses.

Metrics 374

Metrics Analysis Feedback NPS 374

InMoment XI

APRIL 6, 2022

There are many ways to go about understanding your customers: analytic research, informal qualitative research, carefully crafted personas, and more. Anytime a potential customer interacts with your brand, you have a touchpoint. These methods will help you know what your customers want, what they need, and what your brand can provide.

Customer Journeys 387

Customer Journeys Touchpoint Customers Loyalty 387

ECXO

AUGUST 19, 2024

Advanced analytics tools can interpret this data, ensuring decisions are evidence-based. By testing different journey scenarios, businesses can identify the true paths customers take and optimize touchpoints, improving overall experience and alignment with customer expectations.

Customer Journeys 369

Customer Journeys Customer Experience Net Promoter Score Effort Score 369

Lumoa

FEBRUARY 20, 2018

Customer experience matters across all the channels and all the touchpoints of customer journey. Contact volume by channel Knowing the contact volume and ticket distribution by channel will help you to identify the main customer touchpoints that cause problems or are unclear to your customers.

Customer Experience 353

Customer Experience How To NPS Touchpoint 353

eglobalis

NOVEMBER 12, 2024

Use both formal methods (like surveys) and informal touchpoints (such as regular check-ins) to gather ongoing feedback. For instance, AI-driven analytics can process vast amounts of client data to uncover patterns and preferences, enabling service teams to tailor their approaches more precisely.

Customer Centricity 434

Customer Centricity Strategy B2B Feedback 434

eglobalis

DECEMBER 17, 2024

Instead, dynamic alternatives such as Customer Effort Score (CES) , real-time sentiment analysis, and advanced AI-powered analytics offer deeper insights into customer behaviours. By leveraging advanced AI tools, businesses can transition from reactive to proactive models, offering seamless, context-aware experiences across all touchpoints.

Net Promoter Score 221

Net Promoter Score Effort Score B2B NPS 221

eglobalis

SEPTEMBER 16, 2024

Unlike B2C interactions, B2B transactions are more complex, involving multiple decision-makers, longer sales cycles, and intricate touchpoints. C-suite executives should lead this effort, ensuring the organization understands the complexity of the customer journey and invests in advanced analytics tools to segment and map these touch-points.

B2B 297

B2B Strategy Customer Experience Customer Journeys 297

eglobalis

JULY 2, 2024

Comprehensive feedback from multiple sources, integrating Voice of the Customer (VOC), metrics, measurements, data analytics, real-time sentiment analysis, and evolving AI developments, is essential for gaining a complete customer understanding.

NPS 373

NPS Feedback Net Promoter Score B2C 373

ECXO

JUNE 11, 2023

Define your brand values and messaging – having a clear set of brand values and messaging is essential to creating a consistent experience across all touchpoints. How do customers experience your brand – across touchpoints? What does your business stand for – what makes you unique? How does your messaging build trust?

B2B 390

B2B B2C Touchpoint Customer Journeys 390

ECXO

JULY 26, 2023

Our focus in this article is on leveraging real-time customer data to provide richer, meaningful end-to-end customer experiences at every touchpoint. The companies setting the standards on analytics are listening, hearing and reacting in real time. Personalisation at scale Businesses are improving their data analytics capabilities.

Data 296

Data Analytics Touchpoint Customer Service Representative 296

eglobalis

JULY 25, 2024

BCG’s research indicates that American firms have significantly advanced in creating seamless omnichannel experiences, especially with AI’s continuous progress, integrating physical and digital touchpoints effectively. Consumer-Centric Innovation Innovation in CX is driven by a deep understanding of customer needs and behaviors.

Customer Experience 399

Customer Experience Customer Centricity Innovation Culture 399

InMoment XI

AUGUST 8, 2023

A survey can be set up at each key digital touchpoint (like on a mobile app or website) to send a one or two question microsurvey with an open text box to capture immediate, in-the-moment responses from customers. Learn how Hootsuite tripled their Net Promoter Score by using InMoment’s microsurveys!

Survey 435

Survey Net Promoter Score Customer Service Representative Tips 435

Lumoa

MARCH 20, 2018

Actionability Actionability is the result of analytics leading to concrete decisions and changes and actions within the company. Long-term actions are based on the analytics results of the customer feedback. Both groups of technologies can be utilized to make analytics more actionable. Why is NPS ® going up or down?

Net Promoter Score 268

Net Promoter Score Customer Journeys Omni-Channel Customer Experience 268

InMoment XI

NOVEMBER 26, 2024

By visualizing the customer’s experience across various touchpoints, journey maps provide a clearer understanding of where internal processes may be causing delays, confusion, or frustration for both customers and employees. You will outline the stages and touchpoints customers will experience in this stage.

Customer Journeys 195

Customer Journeys Customer Experience Strategy Touchpoint 195

eglobalis

SEPTEMBER 5, 2024

Data analytics , when aligned with this approach, provides the actionable intelligence needed to refine strategies and enhance both Customer Success and Customer Experience outcomes. CX includes the emotional and psychological responses customers have across various touchpoints, such as ease of use, support quality, and overall satisfaction.

Metrics 322

Metrics Customer Success Customer Experience Effort Score 322

InMoment XI

AUGUST 17, 2023

Understand Customer Expectations: By analysing and understanding your customers’ feelings and emotions using sentiment and text analytics towards a product or service you are offering, you are able to align your development efforts with customer needs and preferences.

Net Promoter Score 370

Net Promoter Score Self Service Effort Score NPS 370

Lumoa

APRIL 3, 2018

Soon after, NPS gained popularity and used to be implemented everywhere: from customer service interaction to every individual customer touchpoint. Many companies often start measuring NPS at one touchpoint (which is often customer service, as it is the most obvious option) that they think is the most important. When to ask feedback?

Net Promoter Score 316

Net Promoter Score NPS Touchpoint Feedback 316