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The app-fueled ease of omni-channel shopping communicates to customers that the brandvalues their time, preferences, and access to discounts, and it provokes the grateful feeling that reinforces loyalty. Instead of using discomfort to drive purchasing, brands should use confidence as an emotional motivator.
Smart retailers understand their Gen Z consumers intimately, and they communicate authentically and personally with them using the consumer’s preferred channel. Tighten up your omnichannel strategy. How do you know if you’re really an omnichannel retailer? Second, take a look at your app. Diversify your supply chain.
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