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Promo Giveaways Customers Love: Boost Loyalty with Top Picks

Joe Rawlinson

Whether it’s to build brand recognition or foster deeper connections with clients, promotional products are versatile tools that help your business stay top-of-mind. Clients are far more likely to keep and use items they find practical, which in turn provides ongoing exposure for your brand.

Loyalty 78
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Connect to customers using a direct marketing strategy

BirdEye

A recent study from McKinsey & Company found that 71% of shoppers expect personalized communication from brands. To take advantage of direct marketing, you could create an email campaign geared toward people who have purchased running shoes or apparel at your store in the past. Table of contents What is direct marketing?

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Why a startup mentality may not help big brands

Alida

Large brands are increasingly turning to smaller ones for inspiration. These brands are hoping that by learning and adopting a startup mentality, they can fend off disruption and continue to lead their industry. In many ways, copying or even acquiring smaller players makes sense for larger brands. Thinking small to get bigger.

Brands 138
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“The Survey Shows” Doesn’t Mean The Survey Knows

Storyminers

Apparel retailers who want to make a statement by differentiating their brands and connecting with their customers must go beyond table stakes (see the list below) and find ways to personalize their service experiences. The kind of stories that introduce your future customers to your stores and your brand.

Survey 180
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Employee Appreciation with Products That Drive Motivation

Joe Rawlinson

Imagine your team members sporting customized apparel or stationery—these items not only create a professional look but also reinforce a shared identity and pride in their workplace. Employees who receive customized items often feel a stronger sense of loyalty and connection to their organization.

Apparel 78
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Want To Recession-Proof Your Business? Invest In Your Brand Ecosystem

Strativity

In times of economic turmoil, brands tend to think of cost-saving measures such as limiting new products or cutting overheads as the ultimate solution to budgetary woes. This year and beyond, companies in any space—whether apparel, food, or fitness—need to prioritize creating ecosystems consumers can’t live without.

Brands 52
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New Qualtrics Social Connect Helps Companies Respond Quickly over Social Media and Chat

CSM Magazine

Qualtrics, the leader and creator of the experience management (XM) category, today announced Qualtrics Social Connect, a new digital customer service and social listening solution. 94% of consumers expect brands to answer questions and respond to negative posts on social media and they want a response quickly.