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3 notable trends in the retail apparel industry

Alida

Apparel companies are hanging by a thread as consumers spend less money on stocking their closets , preferring to express themselves through social media rather than by what they wear and favoring weekend getaways over new clothes. Apparel companies might want to stop trying to be all things to all people. Take a tailored approach.

Apparel 82
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Nike versus Adidas: Who will win the digital transformation race in apparel retail?

Alida

This is especially true in apparel retail, where longtime rivals Nike and Adidas have both recently invested heavily in digital transformation and innovation to stay at the top of their game. Competition between the two brands is long-standing, so it makes sense it would extend to their digital transformation efforts.

Apparel 153
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From Cost Center to Revenue-Driver: Rethinking the Call Center Paradigm

InMoment XI

The truth is, customers calling your call center dont just have an issue they want you to resolvethey have a relationship with your brand that matters enough to them to raise that issue. For that customer, your brand isnt just another apparel warehouseyoure their fashion consultant, style authority, and default choice for wardrobe-building.

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“The Survey Shows” Doesn’t Mean The Survey Knows

Storyminers

This from Springboard Retail , a provider of point-of-sale (POS) software with enterprise-grade retail management features. Apparel retailers who want to make a statement by differentiating their brands and connecting with their customers must go beyond table stakes (see the list below) and find ways to personalize their service experiences.

Survey 180
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What vCommerce Brands Get Right About Customer Experience

Kayako

Warby Parker are just one of many brands in the fast-growing vCommerce space who are inciting incredible customer love as a result of their their dogged focus on delivering fantastic customer experiences – and reaping the rewards: their latest funding pegs them at an eye-watering $1.2 Brandon (@TheBrandonPFrye) February 22, 2017.

Brands 99
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Is the Future of Retail, Physical or Virtual?

C3Centricity

A recent article on CNBC showed that many major chains in the USA had recorded triple-digit growth in online sales in the first half of this year. They concluded by saying that those retailers who had already invested on online sales would fare better than those forced into it by the pandemic. Am I being naive? But will they?

Retail 299
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Why a startup mentality may not help big brands

Alida

Large brands are increasingly turning to smaller ones for inspiration. These brands are hoping that by learning and adopting a startup mentality, they can fend off disruption and continue to lead their industry. In many ways, copying or even acquiring smaller players makes sense for larger brands. Thinking small to get bigger.

Brands 138