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Of course, for me, planning for the future is simply a matter of taking the consumers’ perspective and what they (will) want. Personally, I’m happy to order my usual brands online and have them delivered, especially when they’re cumbersome, like pet food, drinks, tinned and paper products. Am I being naive?
Fast forward a decade or so, and supermarkets are scrambling to catch up as start-ups in many developed countries are giving this new type of freedom to consumers. Of course, for me, planning for the future is simply a matter of taking the consumers’ perspective and what they (will) want. So what is a poor manufacturer to do?
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Moreover, issues with their hardware products – from Bikes to Treads – still linger even as they invest further in hardware with the Peloton Guide and Rower, in addition to disappointing sales for Peloton-branded apparel. Customer Engagement Customer data and feedback drives product development and enhancement on an ongoing basis.
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