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From Cost Center to Revenue-Driver: Rethinking the Call Center Paradigm

InMoment XI

The customer, already engaged and receptive, books the session, which results in them purchasing additional products. For that customer, your brand isnt just another apparel warehouseyoure their fashion consultant, style authority, and default choice for wardrobe-building.

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Augmented World – How AR Transforms Customer Experience

TechSee

AR creates a new digital experience that transforms the customer journey into an immersive visual interactive experience. AR apps enrich the relationship between consumer and brand, and serve as a powerful new mechanism for companies to add value at every stage of the customer journey: pre-sales, sales and post-sales.

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The Distance Between Prawn Crackers and Preferences in Most Customer Experiences Today. By Greg Moore, Episerver

ijgolding

This is omnichannel customer experience to a tee, and we’re all experiencing it every day in the places we are most likely to do business with again tomorrow. While collecting Friday night takeaway is not necessarily the most bleeding-edge example of an omnichannel customer journey, it is one that can operate easily.

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Is the Future of Retail, Physical or Virtual?

C3Centricity

Customers will always need to see and try before they buy in numerous categories. Offering free returns may work for apparel but not for electronics. Several home improvement brands and stores are already offering apps which allow customers to see their potential purchases in their homes.

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Four key themes from eTail East 2016

OpinionLab

the customer orders online, then the order is delivered to their car in the parking lot. Customers receive what they want quickly at minimum inconvenience and without even having to enter the store. Similarly, American Apparel partners with Postmates to provide super-fast delivery of its stock from its stores. The key to this?

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Experiential retailing is the next big thing in activewear

Alida

If the rumor is true, Amazon will challenge industry leaders like Nike, Lululemon and Under Armour in the $44-billion active apparel market. Sales in athletic apparel rose 12 percent in 2016 , according to the market research firm NPD, as more consumers wear their workout clothes outside the gym. Photo: Bloomberg.

Retail 100
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Customer loyalty: 5 strategies for creating lifelong fans of your brand

delighted

Now that you understand the significance of customer loyalty, here are a few helpful techniques to keep in your toolbox: 1. Track customer loyalty on a customer journey map. You can’t improve loyalty if you don’t know where customers stand. Use feedback surveys to measure customer loyalty.