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3 notable trends in the retail apparel industry

Alida

Apparel companies are hanging by a thread as consumers spend less money on stocking their closets , preferring to express themselves through social media rather than by what they wear and favoring weekend getaways over new clothes. Apparel companies might want to stop trying to be all things to all people.

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8 Ways Technology Enhances Customer Experience in 2024

CSM Magazine

Cortex : Offers AI-driven social media analysis, identifying trends and tailoring content strategies to match audience preferences. Mastery of these skills not only enhances customer interactions but also fosters innovative problem-solving approaches within organizations.

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Augmented World – How AR Transforms Customer Experience

TechSee

Through new mobile technology, AR has emerged as an innovative tool that allows brands an almost unlimited opportunity to interact three-dimensionally with consumers on their mobile devices. AR apps makes shopping for apparel easier. See what’s trending before making the big decision. Peer pressure is a strong driver for sales.

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Top 7 referral code examples for your business in 2023

BirdEye

Gymshark Gymshark is one of the world’s most recognized fitness apparel and accessories brands. It has earned a significant following among fitness enthusiasts and athletes due to its fashionable fitness apparel. PURLs are essentially custom referral codes that have the customer’s name or their social media handle in them.

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Experiential retailing is the next big thing in activewear

Alida

If the rumor is true, Amazon will challenge industry leaders like Nike, Lululemon and Under Armour in the $44-billion active apparel market. Sales in athletic apparel rose 12 percent in 2016 , according to the market research firm NPD, as more consumers wear their workout clothes outside the gym. Photo: Bloomberg.

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Top 13 marketing channels for your business

BirdEye

Common examples of B2B marketing channels are Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, content marketing, B2B online communities and select social media platforms, email marketing, and webinars. Run a paid social media ad asking for more likes and shares. Enter the world of SEO.

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Is the Future of Retail, Physical or Virtual?

C3Centricity

Offering free returns may work for apparel but not for electronics. Invest in innovation teams or innovation centres to discover new competition and possibilities to test and learn in more rapid prototyping programs (outside of risk-averse culture). Take a fresh look at space and consider it a blank slate. Conclusion.

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