4 examples of direct-to-consumer initiatives—and what you can learn from them
Alida
JULY 14, 2017
Last year, Nike underwent a fundamental shift to focus primarily on serving athletes on a one-to-one basis by leveraging mobile technology. Its DTC approach is based on the premise that consumers will increasingly use their phones to purchase shoes and apparel and that it must lead in digital to maintain its market share. Get physical.
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