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Offering free returns may work for apparel but not for electronics. Balance web rooming and showrooming by investing in mutually-beneficial experiences and outcomes on both sides. Explore new technologies to reimagine the in-store/onlineexperience blurring the lines between digital/brick-and-mortar.
Offering free returns may work for apparel but not for electronics. Balance web rooming and showrooming by investing in mutually-beneficial experiences and outcomes on both sides. Explore new technologies to reimagine the in-store/onlineexperience blurring the lines between digital/brick-and-mortar.
We didn’t want to use the term store, because it connotes ‘storage,’ which is not what we’re doing… In a lot of clothing and apparel stores, you’ll see the staff fussing around with the stock—straightening it, counting it, replenishing it. That sucks up a lot of their time, leaving only marginal attention for the customer.
With so much spend now gravitating online, it’s particularly important for bricks and mortar retailers to match or even exceed online customer experience if they want to thrive. How can the physical store environment distinguish itself from an onlineexperience?
Moreover, issues with their hardware products – from Bikes to Treads – still linger even as they invest further in hardware with the Peloton Guide and Rower, in addition to disappointing sales for Peloton-branded apparel. Loyalty is fleeting, and if you aren’t close to your customer, you give oxygen to competitors.
Moreover, issues with their hardware products – from Bikes to Treads – still linger even as they invest further in hardware with the Peloton Guide and Rower, in addition to disappointing sales for Peloton-branded apparel. Takeaway Loyalty is fleeting, and if you aren’t close to your customer, you give oxygen to competitors.
And it can ask anything you wish to know, including welcome experiences, questions answered, and support received. For best results: Employ customer-facing surveys to ask questions about their onlineexperiences or how your service compares to competitors.
. #2 – Make It a Digital Powerhouse Black Fridays transformation into a digital shopping event has helped it sustain relevance in an increasingly e-commerce-driven world where shopping online is becoming the primary method for customers to access deals, driven by convenience and speed.
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