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3 notable trends in the retail apparel industry

Alida

Apparel companies are hanging by a thread as consumers spend less money on stocking their closets , preferring to express themselves through social media rather than by what they wear and favoring weekend getaways over new clothes. Apparel companies might want to stop trying to be all things to all people.

Apparel 82
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From Cost Center to Revenue-Driver: Rethinking the Call Center Paradigm

InMoment XI

For that customer, your brand isnt just another apparel warehouseyoure their fashion consultant, style authority, and default choice for wardrobe-building. But what if a contact center could become a powerful sales engine, transforming routine support calls into avenues for growth?

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Is the Future of Retail, Physical or Virtual?

C3Centricity

A recent article on CNBC showed that many major chains in the USA had recorded triple-digit growth in online sales in the first half of this year. They concluded by saying that those retailers who had already invested on online sales would fare better than those forced into it by the pandemic. Conclusion.

Retail 299
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Augmented World – How AR Transforms Customer Experience

TechSee

AR apps enrich the relationship between consumer and brand, and serve as a powerful new mechanism for companies to add value at every stage of the customer journey: pre-sales, sales and post-sales. Pre-Sale: Add Value to the Shopping Experience. Peer pressure is a strong driver for sales. Try before you buy.

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The Importance of Customer Listening

Customers Rock!

As customer listening has become a common topic recently, I felt it would be helpful to post it again, especially as it discusses NON social media listening. At Nordstrom, we had to physically work in stores, or take orders over the phone, during major sale events. blog post, and one that was very popular with my readers.

Apparel 162
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How Customer Education Drives Business Success and Customer Loyalty

CSM Magazine

Proactive Communication Share industry tips, case studies, and updates about new features or services through email or social media to continuously educate your audience. Boosts Retention and Loyalty When you provide ongoing education, you show customers that your relationship doesnt end at the point of sale.

Loyalty 52
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Experiential retailing is the next big thing in activewear

Alida

If the rumor is true, Amazon will challenge industry leaders like Nike, Lululemon and Under Armour in the $44-billion active apparel market. Sales in athletic apparel rose 12 percent in 2016 , according to the market research firm NPD, as more consumers wear their workout clothes outside the gym.

Retail 100