Remove Apparel Remove Sales Remove Social Media
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3 notable trends in the retail apparel industry

Alida

Apparel companies are hanging by a thread as consumers spend less money on stocking their closets , preferring to express themselves through social media rather than by what they wear and favoring weekend getaways over new clothes. Apparel companies might want to stop trying to be all things to all people.

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Don’t Try This at Work: 15 Social Media Mistakes and Bad Customer Service Examples to Avoid at All Costs

Comm100

Social media is a modern day holy grail for businesses: should your company achieve a successful social media strategy, the promise is happiness (for you and your customers), abundance (of engagement and incoming cash flow), and longevity (of your corporation… social media is, after all, a major driver of what keeps businesses relevant nowadays).

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Augmented World – How AR Transforms Customer Experience

TechSee

AR apps enrich the relationship between consumer and brand, and serve as a powerful new mechanism for companies to add value at every stage of the customer journey: pre-sales, sales and post-sales. Pre-Sale: Add Value to the Shopping Experience. Peer pressure is a strong driver for sales. Try before you buy.

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The Importance of Customer Listening

Customers Rock!

As customer listening has become a common topic recently, I felt it would be helpful to post it again, especially as it discusses NON social media listening. At Nordstrom, we had to physically work in stores, or take orders over the phone, during major sale events. blog post, and one that was very popular with my readers.

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Experiential retailing is the next big thing in activewear

Alida

If the rumor is true, Amazon will challenge industry leaders like Nike, Lululemon and Under Armour in the $44-billion active apparel market. Sales in athletic apparel rose 12 percent in 2016 , according to the market research firm NPD, as more consumers wear their workout clothes outside the gym.

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Is the Future of Retail, Physical or Virtual?

C3Centricity

A recent article on CNBC showed that many major chains in the USA had recorded triple-digit growth in online sales in the first half of this year. They concluded by saying that those retailers who had already invested on online sales would fare better than those forced into it by the pandemic. Conclusion.

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Social Media Listening Checklist for Europe and Beyond

NetBase

Social media listening makes the effort much more manageable, but only when you know what to look for – and how. One would imagine Italy doesn’t pose many challenges, but what if you’re marketing high-end athletic apparel to a Muslim audience ? Related Posts: Ramadan and Athletes, A Social Listening Primer.