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3 notable trends in the retail apparel industry

Alida

Apparel companies are hanging by a thread as consumers spend less money on stocking their closets , preferring to express themselves through social media rather than by what they wear and favoring weekend getaways over new clothes. Apparel companies might want to stop trying to be all things to all people.

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From Cost Center to Revenue-Driver: Rethinking the Call Center Paradigm

InMoment XI

For that customer, your brand isnt just another apparel warehouseyoure their fashion consultant, style authority, and default choice for wardrobe-building. The customer, already engaged and receptive, books the session, which results in them purchasing additional products. For most companies, this scenario remains unrealized potential.

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Customer Satisfaction Score (CSAT) Industry Benchmarks

GetFeedback

Apparel: 79%. Internet Social Media: 72%. A new list of benchmarks is published each year by ACSI, with minor quarterly updates. . Below is the complete list of the newest CSAT benchmarks. Airlines: 73%. Ambulatory Care: 77%. Athletic Shoes: 79%. Automobiles and Light Vehicles: 82%. Banks: 81%. Breweries: 85%.

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Augmented World – How AR Transforms Customer Experience

TechSee

Brazilian retailer C&A displays its apparel on innovative clothing hangers that show how many Likes each item has collected from the social-media community. AR apps makes shopping for apparel easier. See what’s trending before making the big decision. Peer pressure is a strong driver for sales. Virtual Dressing Rooms.

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The Importance of Customer Listening

Customers Rock!

As customer listening has become a common topic recently, I felt it would be helpful to post it again, especially as it discusses NON social media listening. blog post, and one that was very popular with my readers. Important to listen via all channels!). Are we putting up walls between the enterprise and its customers?

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The #1 Social Media Monitoring Strategy You’re Doing Wrong

NetBase

Social media monitoring is important to your brand for a number of reasons – not least of which is keeping a close eye on brand health. NH mom Dahlia Resik was reminded via social media of the hassle of getting young children into a car seat without a coat – which is a safety issue due to winter coats’ typical puffiness.

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Is the Future of Retail, Physical or Virtual?

C3Centricity

Offering free returns may work for apparel but not for electronics. Millenials, in particular, are basing their choice of brands on things such as social responsibility, sustainability, transparency and authenticity. Corporate reputation is being scrutinised and evaluated at each mention in the press or on social media.

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