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3 notable trends in the retail apparel industry

Alida

Apparel companies are hanging by a thread as consumers spend less money on stocking their closets , preferring to express themselves through social media rather than by what they wear and favoring weekend getaways over new clothes. Apparel companies might want to stop trying to be all things to all people.

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Don’t Try This at Work: 15 Social Media Mistakes and Bad Customer Service Examples to Avoid at All Costs

Comm100

Social media is a modern day holy grail for businesses: should your company achieve a successful social media strategy, the promise is happiness (for you and your customers), abundance (of engagement and incoming cash flow), and longevity (of your corporation… social media is, after all, a major driver of what keeps businesses relevant nowadays).

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Customer Satisfaction Score (CSAT) Industry Benchmarks

GetFeedback

Apparel: 79%. Internet Social Media: 72%. A new list of benchmarks is published each year by ACSI, with minor quarterly updates. . Below is the complete list of the newest CSAT benchmarks. Airlines: 73%. Ambulatory Care: 77%. Athletic Shoes: 79%. Automobiles and Light Vehicles: 82%. Banks: 81%. Breweries: 85%.

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Augmented World – How AR Transforms Customer Experience

TechSee

Brazilian retailer C&A displays its apparel on innovative clothing hangers that show how many Likes each item has collected from the social-media community. AR apps makes shopping for apparel easier. See what’s trending before making the big decision. Peer pressure is a strong driver for sales. Virtual Dressing Rooms.

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The Importance of Customer Listening

Customers Rock!

As customer listening has become a common topic recently, I felt it would be helpful to post it again, especially as it discusses NON social media listening. blog post, and one that was very popular with my readers. Important to listen via all channels!). Are we putting up walls between the enterprise and its customers?

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The #1 Social Media Monitoring Strategy You’re Doing Wrong

NetBase

Social media monitoring is important to your brand for a number of reasons – not least of which is keeping a close eye on brand health. NH mom Dahlia Resik was reminded via social media of the hassle of getting young children into a car seat without a coat – which is a safety issue due to winter coats’ typical puffiness.

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Great Examples of Word-of-Mouth Marketing

ReviewTrackers

The sudden change to IHOB quickly gained attention thanks to social media, which made it a point of conversation at work, drive-time radio, and parties. Lucky fans found their name on the product and posted it on social media, today’s version of word-of-mouth marketing. The Growth of Twitter.

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