eglobalis

NOVEMBER 3, 2024

This article explores ten practical strategies for B2B companies to move beyond rigid, cookie-cutter frameworks, offering a pathway toward a more personalized, authentic, and impactful CX approach that leverages a company’s unique strengths and the power of cultural innovation.

B2B 514

B2B Culture Innovation Loyalty 514

eglobalis

MARCH 30, 2025

Meanwhile, customers now interact with brands constantly through digital channels, generating a wealth of real-time signals. Social media has been a game-changer here: customers often voice praise or grievances on Twitter, Facebook, or WeChat as their experience unfolds. Instead of explicitly asking How do you feel?,

Survey 312

Survey Banking NPS Effort Score 312

GetFeedback

NOVEMBER 20, 2019

Collecting feedback allows you to know what your customers think about your brand, your service, and your product; going beyond their simple likes and dislikes and helping you understand and evaluate where you can improve and where you stand among your competition. . Why social media is a gold mine of customer feedback.

Social Media 284

Social Media Feedback Chatbots Survey 284

InMoment XI

OCTOBER 25, 2024

They share their thoughts on social media platforms like Facebook or Instagram or through review platforms such as Yelp and Google reviews. It allows you to see your overall brand health and current reputation standing. As a result, customers are more likely to stay loyal to your brand and even advocate for it.

Feedback 195

Feedback Management Social Media ROI 195

eglobalis

FEBRUARY 3, 2025

This article explores how technology and customer experience are becoming more interdependent, with a focus on AI’s role in B2B environments. Similarly, Oracle has been using its Oracle Text Analytics tool since 2015 to analyze customer feedback from surveys, social media, and reviews.

B2B 381

B2B Customer Journeys Customer Experience Chatbots 381

InMoment XI

OCTOBER 29, 2024

In fact, 64% of loyal customers are more likely to purchase frequently, and 31% are willing to spend more to stay with their brand of choice. You’ll also unlock valuable customer experience analytics resources, articles, and other tools to help you quickly elevate your CX program and grow your business. What Is Customer Loyalty?

Loyalty 195

Loyalty Customer Experience Net Promoter Score Social Media 195

InMoment XI

MARCH 21, 2022

Customer experience (CX) leaders from utilities brands are facing unprecedented challenges in 2022. And to save you some time, we’ve taken those and compiled them into this quick article. Additionally, brands have not figured out how to tap into 85% of data—the unstructured kind—so they miss out on the bigger picture.

Brands 397

Brands Roadmap Strategy Social Media 397

ShepHyken

OCTOBER 27, 2024

Each week, I read many customer service and customer experience articles from various resources. I have added my comments about each article and would like to hear what you think too. The article starts with the comment, “To win in B2B commerce, consistently put a focus on customers at the center of all strategy and operations.”

Customer Service 79

Customer Service Social Media B2B Chatbots 79

GetFeedback

MAY 9, 2019

If you Google customer experience you’ll get about 2,340,000,000 results—articles, videos, reports—with in-depth information about the space. This article is inspired by our own frustrations with getting to know the CX space. In fact, you’ll find many articles dance around this question. Heck, we’re still learning. 73% of U.S.

Customer Experience 337

Customer Experience Customer Journeys Effort Score Metrics 337

InMoment XI

NOVEMBER 30, 2023

That’s why maintaining a positive brand reputation is crucial for business success. Consumers today rely heavily on online information and reviews, making brand reputation management a top priority. What is Brand Reputation Management? These tools are essential for understanding how your customers are talking about your brand.

Brands 284

Brands Management Multi-Channel Social Media 284

InMoment XI

DECEMBER 5, 2024

The online space, especially in the form of social media and review sites, amplifies public opinion. Competitive edge over financial institutions as a result of consistently high member satisfaction leading to positive brand image. As a result, their success relies on the trust their members place in them.

Management 195

Management Social Media Financial Banking 195

ShepHyken

FEBRUARY 23, 2025

Each week, I read many customer service and customer experience articles from various resources. I have added my comments about each article and would like to hear what you think too. B2B Customer Service: 5 Proven Strategies to Drive Success by Foundever (Foundever) What sets leading B2B (business-to-business) brands apart?

Customer Service 79

Customer Service Social Media B2C B2B 79

eglobalis

JULY 31, 2024

This article delves into the top ten MarTech solutions, that significantly improve CX outcomes. Eleven Key Technologies Enhancing Customer Experience Marketing Automation Platforms Marketing automation tools like Marketo and HubSpot streamline repetitive marketing tasks such as email campaigns, social media posting, and lead nurturing.

Customer Experience 425

Customer Experience Social Media Analytics Chatbots 425

ECXO

OCTOBER 30, 2024

Leaving aside the part of machines controlling humanity (at least for now…), the illusion of reality is a common topic in psychology, philosophy, and even science (Quantum Physics), which I have briefly explored in past articles (and will for sure discuss again in future ones). This requires a commitment to authenticity.

Customer Experience 156

Customer Experience Self Service Social Media Consumers 156

Retently

NOVEMBER 27, 2024

Leveraging Social Media and Influencer Marketing 8. With the industry growing at lightning speed, brands face a golden opportunity to scale like never before – but it’s not as simple as setting up a website and waiting for sales to roll in. Falling behind on these trends can make your brand seem outdated.

Ecommerce 148

Ecommerce Sales Strategy Tips 148

ECXO

AUGUST 12, 2024

This article explores the top MarTech solutions that are revolutionizing CX, the challenges the industry faces, and how these technologies are being leveraged across different global markets to drive B2B success. Immersive Technologies: VR/AR will continue to grow, offering brands new ways to engage customers through immersive experiences.

Customer Experience 366

Customer Experience e-support Social Media B2B 366

InMoment XI

DECEMBER 22, 2022

If your brand isn’t capturing customer feedback, unfortunately it won’t know how to improve—this is where the voice of customer (or “VoC”) comes in. This article is designed to give you InMoment’s take on what voice of customer examples look like. Step #1: Design Your Program. Step #3: Understand Your Customer Data.

Voice of Customer 418

Voice of Customer Examples Strategy Net Promoter Score 418

BirdEye

MARCH 28, 2025

In 2025, real estate social media marketing is no longer optionalit’s essential. With more potential buyers scrolling through social media platforms than ever, real estate agents and businesses must establish a strong social media presence to capture attention, build relationships, and generate leads.

Social Media 52

Social Media Marketing How To Video 52

Lumoa

FEBRUARY 9, 2023

If you want to know, how B2C CX is different from B2B CX, check: this insightful article, written by Lynn Hunsaker “ The big difference between B2B customer experience and B2C ” in MarketingMag Brand Experience Brand experience is how you design, see and want your customer experience to be. ” – Shep Hyken.

Net Promoter Score 417

Net Promoter Score Customer Journeys Customer Experience Omni-Channel 417

ECXO

OCTOBER 14, 2024

Companies that prioritize customer satisfaction tend to enjoy higher loyalty rates, better brand reputation, and, ultimately, more robust bottom lines. Customer Engagement and Interaction Social Media and Online Reviews: Monitor what customers are saying about your brand on social media and online review platforms.

Customer Centricity 156

Customer Centricity Customer Journeys Effort Score Touchpoint 156

ShepHyken

DECEMBER 29, 2024

Each week, I read many customer service and customer experience articles from various resources. I have added my comments about each article and would like to hear what you think too. This excellent article/interview will give you even more insight into the importance and power of integrating the two.

Customer Service 73

Customer Service Self Service Connections Social Media 73

Experience Investigators by 360Connext

OCTOBER 5, 2021

Creating a journey map is a helpful way to share and socialize what you learn here. Related: [Article] An Introduction to Customer Journey Storyboarding. Keep your finger on the pulse of social media, user reviews, and customer questions. But it’s not the only way.

Customer Journeys 367

Customer Journeys Social Media Contact Center How To 367

InMoment XI

SEPTEMBER 14, 2023

This article delves deep into the critical role that reputation management plays in determining a brand’s success. We’ll explore how effectively managing public perception can significantly impact your brand’s credibility, consumer trust, and financial outcomes.

Brands 195

Brands Management Social Media Effort Score 195

InMoment XI

JANUARY 12, 2023

Cross-selling and upselling have formed the bedrock of brand aspirations for their existing customer base for a long time now. Many of the brands I’ve worked with for a long time are slowly coming to the realization that they cannot stick solely to surveys or another singular data source to get customer insights and input.

Social Media 397

Social Media Tips Customers Customer Retention 397

InMoment XI

DECEMBER 10, 2024

It improves your brand image : Happy customers are more likely to recommend your business, helping support brand reputation management efforts. Use surveys and social media monitoring to capture insights into customer experiences. Another benefit of educating your customers is brand credibility.

Customer Journeys 195

Customer Journeys ROI Net Promoter Score Multi-Channel 195

ShepHyken

DECEMBER 1, 2024

Each week, I read many customer service and customer experience articles from various resources. I have added my comments about each article and would like to hear what you think too. This is an excellent article that breaks down reasons why it’s important, different types of journey maps you should consider, and much more.

Customer Journeys 76

Customer Journeys Customer Service Trends Social Media 76

CX Accelerator

JUNE 8, 2020

Surveys are a great way to listen to the voice of the customer, so don’t misconstrue the title of this article as being “anti-survey.” Pay attention to social media. And finally, ,, Chiedza astutely reminds us that we can learn a lot from customers by “going over their comments on our social media posts.”

Survey 345

Survey Social Media Contact Center Call Recording 345

BirdEye

NOVEMBER 18, 2024

” These social media mantras sound simple, but the reality is that you’re spending countless hours staring at blank screens, struggling to create fresh content for multiple platforms. What if you could create a month’s worth of relevant posts in just a few hours while increasing your social media engagement rates?

Social Media 52

Social Media How To Guidelines Trends 52

ECXO

APRIL 10, 2024

Drawing a parallel between these concepts and customer experience, we find that the ‘frequency’ of customer emotions can significantly impact their experience with a brand, product, or service. When customers associate high-frequency emotions with a brand, they are more likely to have a positive experience and vice versa.

Connections 334

Connections Customer Experience Social Media Analysis 334

Experience Investigators by 360Connext

FEBRUARY 1, 2022

Your customers are experiencing your brand and their journey with your brand whether you invest in the experience or not. If there’s no feedback gathered then they might be badmouthing the brand on other channels like social media. . Article] Why a CX Mission Statement Matters — And How to Create One.

Customer Experience 376

Customer Experience Net Promoter Score Customer Experience Management Feedback 376

GetFeedback

JANUARY 19, 2020

The brand invites the customer to complete a survey after a touchpoint, at the end of a completed experience, or periodically to assess the overall relationships. Public comments on social media sites like Twitter, Facebook, LinkedIn, and review sites. Posts and comments on social media.

Customer Journeys 365

Customer Journeys Touchpoint Survey Measurement 365

Comm100

OCTOBER 31, 2024

The way brands promote their solutions has changed over time. Nowadays, brands don’t just focus on advertising their products or services but on establishing lasting relationships with their target audience. In this article, we’ll discuss conversational marketing in detail and cover its benefits for growing businesses.

Marketing 130

Marketing Chatbots Social Media e-support 130

GetFeedback

FEBRUARY 15, 2019

A customer who has a positive experience with a company is more likely to remain loyal to that brand, even going as far as to advocate for it online or offline. It’s also extremely important to monitor the social media conversation around your company. Isn’t that the same as customer service? Not exactly.

Strategy 322

Strategy Customer Experience Net Promoter Score Social Media 322

Experience Investigators by 360Connext

AUGUST 3, 2021

All across the internet, at the conferences you attend, in articles not too dissimilar from this one… experts are more than happy to tell you what your customers like, what they don’t like, and what they want. But there’s one very common, very critical component of social listening that many brands overlook….

Customer Experience 380

Customer Experience Social Media Feedback Brands 380

eglobalis

SEPTEMBER 5, 2024

CS ensures customers reach their desired outcomes and adopt the product successfully, while CX captures the emotional and experiential aspects of the entire journey with your brand. This article explores how integrating CS and CX metrics can transform customer strategies, boost adoption, and lead to measurable, data-driven business success.

Metrics 419

Metrics Customer Success Customer Experience Effort Score 419

ECXO

FEBRUARY 3, 2025

In this article, well explore the differences between reactive and proactive sales, show how bad sales experiences drive customers away, and give concrete steps to build a process that creates loyal, happy customers. Thanks to social media and review platforms, unhappy customers now have megaphones to share their dissatisfaction.

Sales 259

Sales Customer Experience e-support Examples 259

InMoment XI

APRIL 26, 2022

It’s important for brands to create diverse and inclusive customer experiences (CX) and employee experiences (EX)—not ‘just’ because being more inclusive is the right thing to do, but also because organizations have a lot to gain from accommodating greater diversity in every experience they create.

Customer Experience 370

Customer Experience Employee Experience Social Media Roadmap 370