CSM Magazine

AUGUST 4, 2023

In today’s fiercely competitive business landscape, customer engagement plays a pivotal role in establishing enduring relationships with your target audience and fueling business growth. Create a Loyalty Program Creating a loyalty program is a great way to reward your most loyal customers for their continued support of your business.

Customer Engagement 52

Customer Engagement Engagement Social Media Loyalty Programs 52

Currency Alliance

AUGUST 15, 2024

This implies being able to determine offers and incentives based on predicted CLV, so that personalization produces favorable business outcomes. As a consent-based platform, a loyalty program is arguably the most useful tool for powering a brand’s wider personalization efforts.

Loyalty Programs 52

Loyalty Programs Loyalty Marketing Ecommerce 52

Hallmark Business Connections

FEBRUARY 23, 2021

This article was originally published on SpinSucks.com. Consumers, for the most part, recall an article of mail far more than digital correspondence (we’re looking at you, email). It isn’t uncommon for businesses to capture just 40% of customer email addresses. Maximizing Direct Mail In the Digital Age.

Marketing 91

Marketing Omni-Channel e-support Comparison 91

ShepHyken

JANUARY 23, 2023

Each week, I read many customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. The article starts with stats and facts that make a case for why delivering excellent service is non-negotiable. It’s a win-win.

Customer Service 14

Customer Service Self Service Contact Center Loyalty 14

2020 Research

SEPTEMBER 1, 2022

In times of recession, it’s important to know how to keep your business afloat and your customers happy. Consumers will set stricter boundaries for themselves when it comes to their purchasing habits. Branding is how you build trust with your consumers and achieve loyalty, which is especially crucial during recessions.

Brands 52

Brands Banking Advertising Loyalty 52

ShepHyken

MAY 18, 2018

This week we feature an article by Gary Anderson who explains why the customer experience creates customer loyalty and generates repeat business. – Shep Hyken. These ideas include tracking customer information, establishing loyalty programs, listening to customer concerns, and focusing on building your online reputation.

Loyalty Programs 79

Loyalty Programs Advertising Loyalty Brands 79

Currency Alliance

DECEMBER 15, 2017

We’re already seeing a shift from a more traditional, transaction-driven form of loyalty, to a deeper, more holistic form of loyalty based around customer emotions. The reality, though, is that we need to acknowledge that today’s consumer has more choice than ever before. The two types of loyalty.

Loyalty 40

Loyalty Loyalty Programs Customer Experience Social Media 40

CSM Magazine

MAY 3, 2021

Studies have found that more than 90% of consumers are more likely to buy from an authentic brand than a potentially dishonest one. Even if you are selling heavily discounted products, your customers will still expect value for money. It only takes one bad experience to put a consumer off a brand for life.

Ecommerce 52

Ecommerce Loyalty Tips Loyalty Programs 52

CX University

NOVEMBER 21, 2020

Finance teams do not particularly enjoy the first two to three years of most customer experience initiatives, but it is not too long before they are raving fans. Legal divisions have had to adapt their speech to be more understandable and much like the IT industry, consumer and data protection laws have completely disrupted their space.

Net Promoter Score 98

Net Promoter Score Brands Effort Score Loyalty Programs 98

ChurnZero

APRIL 14, 2020

In this article, we’ll explore why listening to both positive and negative customer feedback is important for your company’s growth. . Customer feedback: why should you care? There are a variety of reasons why you should be taking advantage of customer feedback. For this article, we’ll focus on five main reasons. .

Feedback 81

Feedback Net Promoter Score Loyalty Programs NPS 81

Doing CX Right

AUGUST 23, 2020

ShoppingGives asked 21 Customer Experience experts about proven ways to create brand loyalty, especially during an increasingly competitive eCommerce space. It’s a great article, which includes quotes from my CX friends like Shep Hyken, Adam Toporek and others (including me). You can read the original article here.

Loyalty 52

Loyalty Brands Social Media Competitive Advantage 52

Currency Alliance

DECEMBER 13, 2017

There are all sorts of articles online trying to help people understand the change in regulation and what they need to do to be ready. However, what isn’t being discussed so much is what GDPR means for customer loyalty. However, what isn’t being discussed so much is what GDPR means for customer loyalty.

Loyalty 40

Loyalty Loyalty Programs Travel Customers 40

Currency Alliance

APRIL 13, 2017

* This article first appeared on thewisemarketer.com*. Few men are more attuned to the forces of disruption then Charles Ehredt, managing director of the Currency Alliance, an early stage Barcelona-based digital currency company. About two years ago, I was consulting for one of the big coalition loyalty program providers.

Marketing 40

Marketing Loyalty Programs Loyalty Transportation 40

Currency Alliance

OCTOBER 11, 2018

Countless articles have been written about enhancing the hotel customer experience (CX) with technology. Mobile check-in can also be deployed to upsell room selection, to offer customized key collection, or can be integrated with a loyalty program to confirm benefits such as lounge-access or free Wi-Fi.

Hotels 40

Hotels Hospitality Loyalty Travel 40

delighted

JUNE 1, 2022

If you have a low lifetime value, your business may be failing to deliver on customer expectations. Total consumer value has a direct impact on profitability. Businesses focusing entirely on lead generation and conversions pay the high cost of acquiring these customers. Average customer lifespan. According to one U.S.

Net Promoter Score 71

Net Promoter Score Customer Retention Self Service Loyalty 71

Happy or Not

AUGUST 28, 2023

Enhanced customer insights for effective marketing campaigns Retail data analytics harnesses the power of shopper data and consumer behavior analysis, allowing retailers to tailor marketing strategies that resonate with their audience.

Retail 36

Retail Analytics How To Trends 36

Magellan Solutions

MAY 7, 2020

What you can expect from this article. Consumers who are specifically looking for your product would easily find your brand online. To make the most out of outsourcing ecommerce customer support , you may also choose to outsource in multilingual customer support services. .

Ecommerce 52

Ecommerce Social Media Loyalty Programs Industry 52

Currency Alliance

JANUARY 22, 2020

Every CEO waxes lyrical about the importance of loyalty. Every CFO knows a loyal customer is many times more profitable than others. And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint.

Loyalty 40

Loyalty Brands Loyalty Programs Rewards Programs 40

SurveySensum

JULY 17, 2023

Your customers also feel the same way when they find items not in stock and this factor might deter them from shopping with you in the future. According to PwC, “ Global Consumer Insights Pulse Survey ” 42% of customers surveyed cited products being out of stock as their biggest point of frustration. Frustrating, right?

Retail 52

Retail Strategy Customer Experience Sports 52

SurveySensum

JULY 17, 2023

Your customers also feel the same way when they find items not in stock and this factor might deter them from shopping with you in the future. According to PwC, “ Global Consumer Insights Pulse Survey ” 42% of customers surveyed cited products being out of stock as their biggest point of frustration. Frustrating, right?

Retail 52

Retail Strategy Customer Experience Sports 52

LiveChat

APRIL 10, 2017

Yes, finding your first customers is incredibly difficult, but turning one-time buyers into return customers isn’t nearly as hard. It’s also less time-consuming, and actually much more profitable. 4 Main Tenets of Customer Retention. Using a Customer Relationship Management System. Forging relationships.

Customer Retention 28

Customer Retention Loyalty Programs Customers Social Media 28

Currency Alliance

JULY 16, 2024

But this concept should also apply to the redemption value of loyalty points and miles. The redemption value of a loyalty currency is fixed by most brands. Dynamic valuation of points/miles should not be confused with revenue-based accrual when the number of points/miles earned is based on the amount spent by the customer.

ROI 40

ROI Loyalty Loyalty Programs Hotels 40

SurveySparrow

JANUARY 14, 2020

Your customers are your most valuable asset, especially if you are a small company. Growing your customer base will always be one of the most important objectives in every stand-up meeting. Businesses spend thousands of dollars on lead generation so that they can welcome new customers into their fold. Conclusion.

Customer Retention 52

Customer Retention Gamification Feedback Loyalty Programs 52

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. This year, a continuing key theme in loyalty will be the ability to drive even greater customer value at lower direct cost.

Loyalty 59

Loyalty Trends Data Marketing 59

SmartKarrot

SEPTEMBER 3, 2021

But you also want your former users to consume it and engage with its offerings. Retention marketing is so effective that SEMRush states that a loyal customer usually spends 67 percent in their 31st-36th month on a brand rather than in the first six months of use. Leverage customer loyalty programs.

Marketing 10

Marketing Loyalty Programs Banking Customer Retention 10

Lumoa

NOVEMBER 21, 2023

But it is no longer a challenge, thanks to modern technologies like martech tools and back-office solution software and the use of artificial intelligence (AI) in customer feedback analysis. But it is one thing to claim that a business values customer feedback and another to sift out the actionable data.

Analysis 208

Analysis Feedback Social Media Chatbots 208

SurveySparrow

MARCH 18, 2020

If Customer Lifetime Value is less than the money you spend on customers, then there is something drastically wrong in the way you do business. You can also use this metric for different groups of customers based on the segmentation that you have done. They are happy customers and will stay loyal to your brand.

Sales 52

Sales Management Net Promoter Score Effort Score 52

ShepHyken

OCTOBER 6, 2023

This week, we feature an article by Claron Kinny, Content Specialist at Beaconstac , the one-stop solution for all things QR. He writes about the strategies and tools to build customer loyalty. Building and maintaining customer loyalty is more critical than ever in today’s highly competitive business landscape.

Loyalty 62

Loyalty Tools Social Media Loyalty Programs 62

Currency Alliance

DECEMBER 20, 2022

This is caused by many factors beyond the scope of this article, but the result is that customers are more conscious about value, and companies are focusing more on cost control. Until a few years ago, brands would have reacted to an uncertain economy by cutting services that deliver customer value.

Loyalty 52

Loyalty Trends Innovation Loyalty Programs 52

Win the Customer

SEPTEMBER 21, 2020

Customer retention is the collection of activities a business uses to increase the number of repeat customers and to increase the profitability of each existing customer. Your existing customer base is the best asset your store has. Improve Your Customer Support. Start a Customer Loyalty Program.

Sales 111

Sales Customer Engagement e-support Engagement 111

Comm100

FEBRUARY 10, 2022

When you sign up on Netflix, the streaming platform first asks about your preferences regarding languages and genres you’d like to consume. What started with Netflix’s sophisticated Machine Learning recommendation algorithms customized to every users’ preferences has now become the buzz in customer service and support.

Self Service 130

Self Service Customer Service Strategy Chatbots 130

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal. tours or museum visits. restaurant capacity.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal. tours or museum visits. restaurant capacity.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Lumoa

JUNE 26, 2023

You can also achieve similar figures by building an omnichannel customer experience tailor-made for your business. This article tells you all about omnichannel marketing, its benefits, and the top ways to boost your customer experience. But first, you need to understand what an omnichannel customer experience is.

Omni-Channel 208

Omni-Channel Customer Experience Net Promoter Score Effort Score 208

Currency Alliance

NOVEMBER 15, 2021

Because each customer segment will respond differently to available loyalty incentives, tailoring the customer experience by segment across channels is essential to maximize ROI. Millions of longstanding loyalty programs are testament to the fact that loyalty marketing can be optimized for the benefit of all stakeholders.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Banking 52

Currency Alliance

DECEMBER 7, 2021

In the context of your business, which trends are truly relevant to you depends on your industry, the dynamics of your market(s), your target customer segment(s), your geography, and your state of digital transformation. This article defines the things that every business has to get right to survive. Loyalty programs are no different.

Loyalty 52

Loyalty Trends Loyalty Programs Touchpoint 52

Win the Customer

SEPTEMBER 21, 2020

Customer retention is the collection of activities a business uses to increase the number of repeat customers and to increase the profitability of each existing customer. Your existing customer base is the best asset your store has. This can be a powerful way to supercharge revenues for your store.

Sales 52

Sales Customer Engagement e-support Engagement 52