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Top 5 Customer Service & CX Articles for Week of February 10, 2025

ShepHyken

Each week, I read many customer service and customer experience articles from various resources. I have added my comments about each article and would like to hear what you think too. This article focuses on how the NFL (National Football League for those outside the US) continues to work on the customer/fan experience.

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5 Efficient Ways to Boost Customer Loyalty

GetFeedback

Whether you’re experiencing slowdowns with your delivery, you’re releasing a new product, or anything else, share this with your loyal customer base to build trust.”. Start a customer loyalty program. Learn how GetFeedback can help you exceed customers’ expectations— start your free trial today.

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B2B Customer Journey Touchpoints CS Teams Need To Plan For

Totango

By charting the points in your SaaS customers’ journeys, you can plan how to deliver clients’ desired outcomes and satisfying experiences that promote subscription renewals and higher revenue. In this way, customer journey B2B touchpoints serve as a powerful tool for increasing the effectiveness of your customer success strategy.

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Create memories that tell your brand story

CX University

Whilst these interactions are micro-moments in the end-to-end customer journey, customer perception may not be reality but is an undeniable belief system that belongs exclusively to its bearer. This article is written by guest author, Chaman Maharaj. CHAMAN MAHARAJ Founder and Director www.beinghuman.cx.

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Ecommerce & Retail CX: Mapping the Buyer’s Journey with Surveys

Retently

You could then contact individual clients to follow up on an issue, run a CX campaign surveying specific demographic groups, or send recurring surveys to the entire customer base every six months if you have a subscription business model. How likely are you to recommend this product to someone based on your experience so far?

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Using a Database to Gain Customer Marketing Insights for Restaurant Chains

Second to None

The following article is a guest post submitted by POSbistro, an organization dedicated to helping restaurant improve the experience they provide via enhanced technology: If you are interested in submitting a guest post to the Second To None blog, please reach out to danielb@secondtonone.com with your idea. Plus they will want to return!

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How to Retain More Clients: Benefits and Strategies

Totango

For example, you can track how well new customers are progressing through the onboarding process, identify customers who are struggling and proactively reach out to assist them through automated messages or live support. Sharing customer success stories to foster a sense of community and model satisfaction.