Article Customer Focused Loyalty 
eglobalis
NOVEMBER 5, 2024
This often happens with Brian’s works therefore I decided to post this short article about his work. This approach has transformed how companies see and interact with their customers, helping them create more meaningful experiences, enhance design, and drive loyalty in a digitally dominated world.
ECXO
MARCH 6, 2025
It is a comprehensive effort that goes beyond isolated fixes, requiring alignment of leadership, strategy, culture, technology, and processes around the goal of delighting the customer. These are opportunities where exceptional experience can strongly influence a customers loyalty and spend.
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ShepHyken
NOVEMBER 18, 2024
Each week, I read many customer service and customer experience articles from various resources. I have added my comments about each article and would like to hear what you think too. Good experience builds loyalty.” Loyalty means repeat customers who spend more and evangelize the brand.
ShepHyken
NOVEMBER 26, 2024
BMW: “The Ultimate Driving Machine” – BMW is known for its high-performance and finely tuned German-engineered vehicles. Maytag: “Built to Last” – Not long ago, I wrote about the lonely Maytag repairman commercials in a Shepard Letter article. If it does, it can most likely be interpreted as a promise you’re making to your customers.
Michel Falcon Experience
SEPTEMBER 17, 2014
To be customer focused, a CEO must pay great attention to past, present and future customer behaviours, motivations and aversions. Do you work with a customer focused CEO? Does he invest to improve the company’s customer experience on a consistent basis? They genuinely want to engage with customers.
ECXO
FEBRUARY 3, 2025
This approach focuses on anticipation, relationship-building, and ensuring every touchpoint feels thoughtful and intentional. In this article, well explore the differences between reactive and proactive sales, show how bad sales experiences drive customers away, and give concrete steps to build a process that creates loyal, happy customers.
ShepHyken
MAY 10, 2021
Each week I read a number of customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. 8 Ways to Win Customer Loyalty With Streamlined Customer Support by Samuel O’Brien. I like them all.
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