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Designing and Rolling Out a Global Customer Experience Strategy

ECXO

Conduct comprehensive research to understand the full scope of the customer journey. This involves gathering data from multiple sources such as customer feedback, social media interactions, sales data, and direct customer interviews. Article authored by Ricardo Saltz Gulko.

Strategy 380
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Deep Dive into Loyalty and Experience Drivers in the Tech World—The Blueprint for Building Long-Term B2B Relationships

eglobalis

The article was originally posted on Eglobalis.com/blog. Unlike B2C relationships, which often revolve around needs, impulse and emotional buying, B2B relationships are built on a foundation of trust, consistent delivery, and mutual value creation. As mentioned in this old article I wrote.

B2B 335
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Crafting and Cascading a Customer Experience Strategy Across Global Organizations

eglobalis

Conduct comprehensive research to understand the full scope of the customer journey. This involves gathering data from multiple sources such as customer feedback, social media interactions, sales data, and direct customer interviews. Article authored by Ricardo Saltz Gulko.

Strategy 392
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CEMantica – turning sticky notes into actionable insights

ijgolding

In my previous article , I discussed how we have reached the limits of what a static journey map can yield in terms of business value. To start with, the answer partly lies in Customer Relationship Management (CRM). Sales Manager at CEMantica Ltd. Sticky notes can only get you so far…. Technology to the rescue….

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The Secret is BEING Social, Not DOING Social Media

Russel Lolacher

One of the biggest mistakes I’ve seen organizations do on social media, is treating it like it’s not SOCIAL media. They find it far more important to DO a platform than BE the experience their customers expect. Defining Social Media. So content marketing is a big part of your social media strategy.

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Customer Perception: What It Is and How To Measure It

Kayako

Apart from pricing strategies, customer relationship management strategies have a huge influence on customer perception too. Past experiences: D o your customers have high or low expectations based on past interactions? Customers’ sharing their experiences can help or harm customer acquisition.

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Unleashing the Power of Real-Time Data: Enhancing Customer Understanding

ECXO

Unleashing the Power of Real-Time Data: Enhancing Customer Understanding Article source: [link] In a recent article we talked about the widening gap in Europe in customer experience maturity. Improve the omnichannel experience Real-time data enables businesses to provide a seamless omnichannel experience for customers.

Data 296