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Whether you are curious about other programs/ROIs, want to gain a better understanding of options in the market, or are insight-obsessed like us, you can gain unlimited access to all of our valuable calculators by simply entering your email. Invest in Customer Loyalty Strong customer loyalty is key to reducing churn.
If you want to know, how B2C CX is different from B2B CX, check: this insightful article, written by Lynn Hunsaker “ The big difference between B2B customer experience and B2C ” in MarketingMag Brand Experience Brand experience is how you design, see and want your customer experience to be.
As consumer habits shift and expectations grow, brands face increasing pressure to create loyaltyprograms that feel personal, relevant, and rewarding. Here, we will explore the latest strategies shaping loyaltyprograms in 2025 and what they mean for your brand. This affects everyone.
This week, we feature an article by Zsuzsa Kecsmar, CMO and Head of Partnerships of Antavo , a software company that manages brand loyalty and retention programs. She writes about next-generation loyaltyprograms and how they can enhance customer experience.
Each week, I read many customer service and customer experience articles from various resources. I have added my comments about each article and would like to hear what you think too. This article starts with a definition that I can live with but is not quite how I would define it. Here are my top five picks from last week.
Each week, I read many customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. The Top 5 Guest Loyalty Trends and Predictions to Watch for 2023 by Ellis Connolly. I love that this article kicks off with that statistic.
billion wearable tech superstar, has cracked the code on gamification. The big takeaway: Gamification works because it makes the boring stuff fun. Whether you’re designing a loyaltyprogram or trying to jazz up your digital experience, take a page from Whoop’s playbook. What’s next for CX?
If a new CEO replaced you tomorrow, and had no previous connection to the current loyaltyprogram, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyaltyprograms should be a profit center.
User-Friendly LoyaltyPrograms Nobody needs another loyalty card that sits gathering dust at the bottom of a wallet. A great rewards program is intuitive, easy to join, and worth the effort. Gamification can work wonders here too.
Gamification and personalization have come on leaps and bounds in loyalty to supplement points and rewards. For the next evolution of this trend, consider the success of Italian soccer team AS Roma – who didn’t issue points at all, and won ‘Best Loyalty Without a Name’. Practical applications for “future” tech.
Back in 2017, when interchange fees were slashed by the European Union, most banks’ response was to simply to give up on their loyaltyprogram; this was lazy and a huge strategic mistake. Every bank needs a loyalty strategy – even if they don’t have a points-based loyaltyprogram.
Imagine a scenario where a coffee shop actively engages with its customers through personalized loyaltyprograms, social media interactions, and timely promotions. Create a LoyaltyProgram Creating a loyaltyprogram is a great way to reward your most loyal customers for their continued support of your business.
In this rapidly evolving landscape, businesses must adopt advanced and innovative strategies to not only capture the attention of customers but also foster enduring loyalty. In this article, we’ll explore a few next-level approaches that are shaping the future of e-commerce engagement.
If a new CEO replaced you tomorrow, and had no previous connection to the current loyaltyprogram, what changes do you think she would make? As CEO, the time you can dedicate to your loyaltyprogram is probably close to zero. Most loyaltyprograms report how many members they have.
It has the potential to address a lot of business challenges, and enable many forms of elusive innovation in loyalty marketing. The biggest opportunities for loyaltyprograms relate to operating more efficiently to reduce cost, and improving personalization. Using AI to improve profitability of pricing and promotions.
In this article, we’ll show you 15 different types of social media so you can decide which ones will be best for your business. Build backlinks by sharing articles linked to your content. Interactive social media apps usually focus on engagement, encouraging users to communicate through gamification, competitions, or voting.
Upgrade to paid Today’s article voiceover is provided courtesy of Read-this.ai Listen to any webpage or selected text instantly, download for offline listening, and enjoy narrated articles on the go. In this article, we're exploring 7 forward-thinking strategies for overcoming obstacles and taking your experience to new heights.
In fact, a report by BRP consulting says that 68% of customers say that they would shop at a brand which has a loyaltyprogram. You need to find them and draft a loyaltyprogram that will incentivize them to spread the word about you and stay longer. 9 Gamification. Heard of the Pareto Principle? Conclusion.
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