Beyond Philosophy

MAY 10, 2017

And it makes you wonder, why do we call them “loyalty” programs if they don’t make customers loyal? What is Loyalty Anyway? Loyalty means you’ve made an emotional attachment. True loyalty is based on shared values, positive emotional experiences and trust. What about those Loyalty Cards? In the U.S.,

Loyalty 137

Loyalty Loyalty Programs Airlines Rewards Programs 137

ShepHyken

OCTOBER 11, 2021

Each week I read many customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. My Comment: This article hits on some of the basics of a great customer experience. Here are my top five picks from last week. by Max Starkov.

Customer Service 81

Customer Service Hospitality Rewards Programs Self Service 81

ShepHyken

APRIL 17, 2020

This week we feature an article by Rakshit Hirapara , a content marketer at LoyaltyXpert. He shares different strategies businesses should implement during a world crisis in order to gain and retain customer loyalty. The loyalty strategy worth adopting is to keep in touch and show concern for your customers.

Loyalty 106

Loyalty Rewards Programs Loyalty Programs Study 106

ShepHyken

OCTOBER 13, 2017

This week we feature an article by Jess Mizerak discussing the future of brand loyalty and how to continue to be successful in the world of E-commerce. That’s what your loyalty program should do. – Shep Hyken. The report indicated that loyalty program members aren’t always interested in discounts.

Customer Centricity 78

Customer Centricity Loyalty Loyalty Programs Rewards Programs 78

Beyond Philosophy

OCTOBER 30, 2017

If hotels truly want to stem the tide of people flocking to Airbnb, they need to look beyond loyalty programs and address the subconscious and emotional reasons people are choosing Airbnb instead. Does a better rewards program help? If you liked this article, you might also enjoy these: Are Loyalty Cards Dead?

Hotels 127

Hotels Travel Rewards Programs Loyalty 127

ShepHyken

APRIL 20, 2020

Each week I read a number of customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. Loyalty programs boost businesses’ ability to keep customers by Jill Young Miller. This article brings that concept back.

Loyalty Programs 52

Loyalty Programs Customer Service Rewards Programs Consulting 52

BirdEye

FEBRUARY 19, 2021

Build an effective loyalty program. With a loyalty program, you can make sure that you’re always your customers’ first choice. Offer rewards for repeat purchases. The Saxton Group has used a points system to build a successful rewards program. They contain offers like free shipping on the next meal.

Tips 93

Tips Loyalty Programs Rewards Programs Social Media 93

CX University

NOVEMBER 21, 2020

Premium or paid membership loyalty and rewards programs such as Discovery Health’s Vitality make a strong point here and according to a 2019 Customer Loyalty Report , 47% of South African’s conclude purchases that earn rewards or benefits at least several times a week.

Net Promoter Score 98

Net Promoter Score Brands Effort Score Loyalty Programs 98

ShepHyken

NOVEMBER 18, 2016

This week on our Friends on Friday guest blog post my colleague, Timi Garai, discusses the power of millennial moms and how to gain their loyalty. This article shares some powerful statistics that will make you sit up and take notice. And this concept can be perfectly incorporated into a loyalty program! Shep Hyken .

Loyalty 48

Loyalty Retail Loyalty Programs Rewards Programs 48

Currency Alliance

JULY 16, 2020

This article explains how loyalty partnerships among complementary brands can produce more comprehensive customer understanding that drives down cost while strengthening engagement – and how to apportion loyalty investments. These collaborations allow members to earn and redeem reward currencies across a spectrum of brands.

ROI 52

ROI Loyalty Data Loyalty Programs 52

PK

MAY 12, 2020

It’s increasingly important that loyalty strategies continue to evolve with customer demand, which means companies looking to re-design or launch a mobile app should keep these guidelines in mind as they incorporate their loyalty programs. members of its loyalty program, marking a 16 percent year-over-year increase.

Loyalty 52

Loyalty Loyalty Programs Apparel Guidelines 52

Second to None

APRIL 12, 2018

The following article is a guest post submitted by POSbistro, an organization dedicated to helping restaurant improve the experience they provide via enhanced technology: If you are interested in submitting a guest post to the Second To None blog, please reach out to danielb@secondtonone.com with your idea. Customer loyalty program data.

Marketing 67

Marketing Social Media Loyalty Programs Rewards Programs 67

Strativity

MAY 25, 2023

This article was originally published by QSR ( PDF ) on May 25, 2023. But the success of these programs has as much to do with insights as technology. This puts pressure on restaurants with diluted or outdated value propositions, impersonal customer relationships, and stale rewards programs.

Brands 52

Brands Loyalty Programs e-support Rewards Programs 52

CSM Magazine

AUGUST 21, 2023

This article will provide you with ten effective ways to improve your retail customer engagement efforts. By understanding your customers’ preferences and behavior, you can build stronger relationships and increase their loyalty to your brand.

Retail 52

Retail Customer Engagement Engagement Social Media 52

Up Your Service

MAY 3, 2017

Turning loyalty members into evangelists. In its 2017 travel and hospitality outlook, Deloitte predicts that customer experience will make a much bigger impact than loyalty programs on customer retention. Organizations can have great rewards programs, but it’s not sustainable long-term if the service is poor.”.

Hospitality 74

Hospitality Travel Industry Brands 74

Retently

MARCH 18, 2019

Consumers love Starbucks – even more since the company implemented its rewards program. Apparently, customer loyalty was so high that Starbucks’ program ended up holding more money than some banks. Most of the brands we’re discussing in this article have an innovative value proposition.

Net Promoter Score 133

Net Promoter Score Omni-Channel Company NPS 133

Currency Alliance

OCTOBER 12, 2021

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program. The value can be immediate.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

Currency Alliance

DECEMBER 13, 2018

Escalating competition across sectors – not a purported “death of loyalty” – is making loyalty harder earned. As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. Loyalty program management’ was reported as CMO’s lowest priority, with 4.8%

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

PK

FEBRUARY 17, 2021

When we think of bank customer loyalty, we think of rewards programs. These programs are usually associated with credit cards, and a few encompass multiple bank products. The post Five bank customer loyalty strategies to avoid appeared first on PK. The latter can […].

Banking 52

Banking Loyalty Strategy Rewards Programs 52

Currency Alliance

JUNE 19, 2019

Independent of individual program achievements, the most important development across the industry has not been in individual technological triumphs, but a hastening structural shift in how brands understand and approach the purpose of their loyalty programs. Practical applications for “future” tech. Kudos to them.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

CSM Magazine

OCTOBER 21, 2024

User-Friendly Loyalty Programs Nobody needs another loyalty card that sits gathering dust at the bottom of a wallet. A great rewards program is intuitive, easy to join, and worth the effort. Well-integrated security systems don’t just catch shoplifters – they build confidence.

Retail 52

Retail Engagement Customer Experience Tips 52

CSM Magazine

OCTOBER 4, 2023

To begin with, when do you offer customers the opportunity to join your rewards program? Inviting customers to join a loyalty program at an awkward point in the purchasing process can derail them from buying. There are several considerations here. How easy is it for them to join?

Loyalty 59

Loyalty How To Banking Airlines 59

Currency Alliance

MARCH 21, 2019

The sea-change in marketing technology is evident in the Gartner CMO survey, which tracked spending across all marketing disciplines: …most of which are rooted in martech solutions, younger than loyalty program management technologies, but all united by the common need to share customer data and use it to drive results.

Loyalty 58

Loyalty Banking Loyalty Programs CRM 58

Currency Alliance

JUNE 11, 2019

Banks have been in and out of rewards programs for decades – but their focus ebbs and flows depending on the economic cycle as well as the regulatory framework. Compounded in Europe by the slashing of interchange fees, banks have been left with reduced margins from which to carve out rewards value[v]. CX enhancements at scale.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

delighted

JUNE 1, 2022

Start a rewards program. Loyalty programs are an excellent way to reward and recognize customers who stick with you. With just a few overarching goals for your CX program, you’ll improve the customer experience at your business in record time. Customers want to know that they’re valued.

Net Promoter Score 74

Net Promoter Score Customer Retention Self Service Loyalty 74

CSM Magazine

MAY 24, 2021

Improve Your Loyalty Program. Maybe it’s time you reinvent your loyalty program so you can reward your customers more. Come up with exciting and rewarding offers that your customers can’t easily resist. Point-based rewards programs. Early access to sales and promotions.

Customer Engagement 52

Customer Engagement Engagement Social Media How To 52

Currency Alliance

JANUARY 22, 2020

And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint. Rewards programs have not, historically, earned consistent loyalty across all customer segments.

Loyalty 40

Loyalty Brands Loyalty Programs Rewards Programs 40

Currency Alliance

OCTOBER 29, 2019

The following quote baffles my mind: According to IRI Worldwide, 74% of consumers globally choose a store based on its effective loyalty programme.[i]. If 74% of consumers choose a store based on their loyalty program, then why do few loyalty programs have more than 25% of their customers participating?

Loyalty 40

Loyalty Loyalty Programs How To Hotels 40

Optimove

JULY 18, 2023

Consider implementing cashback programs, where players receive a percentage of their losses back as a reward, and develop robust loyalty reward programs that offer exclusive perks, personalized offers, and VIP treatment to loyal and genuine players.

How To 40

How To Rewards Programs Loyalty Loyalty Programs 40

Currency Alliance

NOVEMBER 14, 2019

Nobody in loyalty could have missed The Times’ headline in October, about the Committee for Climate Change (CCC) proposal to start taxing frequent flyer programs (FFPs), or even to shut them down, under the assumption that they increase flying. Brands reward more touchpoints to grow emotional loyalty.

Loyalty 40

Loyalty Trends Hotels Loyalty Programs 40

Strativity

APRIL 27, 2023

This article was written by James Lanyon, EVP, Strategy & Innovation ( james.lanyon@materialplus.io ) , and Sean Eidson, VP, Strategy & Innovation ( sean.eidson@materialplus.io ) at Material. A 2019 Washington Post article reported that the boom was about to bust: “We just lived through the greatest period of restaurant growth in U.S.

Strategy 52

Strategy e-support Roadmap Customer relationships 52

Strativity

APRIL 27, 2023

This article was written by Josh Verseput, SVP, Analytics. A 2019 Washington Post article reported that the boom was about to bust: “We just lived through the greatest period of restaurant growth in U.S. By the end of 2020 it was estimated that approximately 110,000 U.S. restaurants closed either permanently or long-term.

Roadmap 52

Roadmap Customer relationships Brands e-support 52

BlueOcean

DECEMBER 13, 2022

loyalty programs on average. If, for example, you’re a member of Nordstrom’s loyalty program, Nordy Club, you’re among a group of customers who are likely to spend three to five times more than non-members, and are consequently driving two-thirds of Nordstrom’s sales. The Downlow on Loyalty: Reciprocity is Key.

Loyalty Programs 177

Loyalty Programs Loyalty Rewards Programs Social Media 177

Retently

OCTOBER 23, 2024

How satisfied are you with the rewards program? Create meaningful loyalty programs with exclusive promotions or discounts to reward and appreciate loyal customers. How likely are you to recommend this product to someone based on your experience so far? What did you like most about our product/company?

Ecommerce 139

Ecommerce Survey Retail NPS 139

SurveySparrow

JANUARY 14, 2020

5 Set up a loyalty reward program. Don’t you think that your most loyal customers should be rewarded? In fact, a report by BRP consulting says that 68% of customers say that they would shop at a brand which has a loyalty program. State the information clearly so that they aren’t confused about the rewards.

Customer Retention 52

Customer Retention Gamification Feedback Loyalty Programs 52

SurveySparrow

MARCH 29, 2023

are touch points at this stage. Content for the awareness stage: Blog posts and articles work extremely well in the awareness stage. Write how-to articles and guides that let potential customers eliminate any doubt that they might have. This is when they land on your website (or any of your other channels).

Customer Journeys 52

Customer Journeys Ecommerce Touchpoint Social Media 52

Currency Alliance

APRIL 15, 2024

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. Points and miles are a dominant and popular form of loyalty value. Many brands could actually earn greater loyalty by issuing a partner brand’s loyalty currency – or, simply allowing customers to ‘burn’ (i.e.,

Loyalty Programs 52

Loyalty Programs Loyalty Airlines Banking 52