ShepHyken

APRIL 17, 2020

This week we feature an article by Rakshit Hirapara , a content marketer at LoyaltyXpert. He shares different strategies businesses should implement during a world crisis in order to gain and retain customer loyalty. What do you do in the interim to gain and retain customer loyalty? COVID 19 is proving to be like an earthquake.

Loyalty 102

Loyalty Rewards Programs Loyalty Programs Study 102

ShepHyken

SEPTEMBER 9, 2019

Each week I read a number of customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. When Loyalty Rewards Expire, So Does A Customer’s Loyalty by Dan Gingiss. This short article will give you some answers.

Customer Service 98

Customer Service Loyalty Programs Loyalty Rewards Programs 98

ShepHyken

OCTOBER 6, 2024

Each week, I read many customer service and customer experience articles from various resources. I have added my comments about each article and would like to hear what you think too. 7 Ways to Boost Customers’ Emotional Connection and Loyalty with Your Brand by Annette Franz (MarTech) Loyalty. Brand Loyalty Is Lagging.

Customer Service 79

Customer Service Loyalty Programs Loyalty Rewards Programs 79

ShepHyken

APRIL 14, 2024

Each week, I read many customer service and customer experience articles from various resources. I have added my comments about each article and would like to hear what you think too. My Comment: This week’s TOP FIVE roundup has a theme: Customer Loyalty. All five of this week’s articles are focused on customer loyalty.

Net Promoter Score 76

Net Promoter Score Loyalty Programs Customer Service Ecommerce 76

ShepHyken

OCTOBER 11, 2021

Each week I read many customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. My Comment: This article hits on some of the basics of a great customer experience. Here are my top five picks from last week. by Max Starkov.

Customer Service 76

Customer Service Hospitality Rewards Programs Self Service 76

ShepHyken

NOVEMBER 26, 2018

Each week I read a number of customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. My Comment: If employee engagement is important to you, then this may be one of the most important articles you read this year.

Customer Service 86

Customer Service Airlines Employee Engagement Rewards Programs 86

ShepHyken

OCTOBER 13, 2017

This week we feature an article by Jess Mizerak discussing the future of brand loyalty and how to continue to be successful in the world of E-commerce. That’s what your loyalty program should do. – Shep Hyken. So, what’s the future of brand loyalty? Loyalty programs shouldn’t exist in a vacuum.

Customer Centricity 75

Customer Centricity Loyalty Loyalty Programs Rewards Programs 75

ShepHyken

MAY 30, 2022

Each week I read many customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. This is Where Rewards Programs Lose Most of Their Members by Jenn McMillen. My Comment: If you have a rewards program, is it working?

Customer Service 13

Customer Service Rewards Programs Poor Customer Service Self Service 13

Retently

OCTOBER 23, 2024

Typically, most brands focus on surveying just a couple of key touchpoints, like post-purchase NPS to measure customer loyalty, or post-helpdesk interaction CSAT to gauge service satisfaction. This insight enables brands to develop a customer-centric strategy that enhances engagement and builds loyalty.

Ecommerce 109

Ecommerce Survey Retail NPS 109

Beyond Philosophy

OCTOBER 30, 2017

Loyalty Points Don’t Lead to True Loyalty. But true loyalty can’t be bought with rewards perks. In taking the rewards experience approach, hotels are making a perfectly rational assumption. Hotel loyalty is a more complex subject than you might imagine. Does a better rewards program help?

Hotels 127

Hotels Travel Rewards Programs Loyalty 127

CSM Magazine

OCTOBER 21, 2024

User-Friendly Loyalty Programs Nobody needs another loyalty card that sits gathering dust at the bottom of a wallet. A great rewards program is intuitive, easy to join, and worth the effort. And that trust builds loyalty.

Retail 52

Retail Engagement Customer Experience Tips 52

PK

FEBRUARY 17, 2021

When we think of bank customer loyalty, we think of rewards programs. These programs are usually associated with credit cards, and a few encompass multiple bank products. The post Five bank customer loyalty strategies to avoid appeared first on PK. The latter can […].

Banking 52

Banking Loyalty Strategy Rewards Programs 52

CSM Magazine

FEBRUARY 14, 2017

Many organizations struggle to find ways in which they can build customer loyalty and reduce customer churn. In this article, Bob Lucas offers some proven ways to create loyal customers. Become a trusted customer resource. Customers often encounter life challenges that require expertise beyond their capabilities.

Loyalty 53

Loyalty Strategy Rewards Programs Customer Relationship Management 53

Currency Alliance

JULY 16, 2020

This article explains how loyalty partnerships among complementary brands can produce more comprehensive customer understanding that drives down cost while strengthening engagement – and how to apportion loyalty investments. These collaborations allow members to earn and redeem reward currencies across a spectrum of brands.

ROI 52

ROI Loyalty Data Loyalty Programs 52

CX Journey

JULY 13, 2017

I recently saw a note from a reporter with a reputable online publication asking for sources who had used company perks, as well as apps to track rewards and perks in the workplace, noting that he was writing an article about employee engagement. One has nothing to do with the other. What is Employee Engagement?

Employee Engagement 128

Employee Engagement Engagement Rewards Programs Airlines 128

ShepHyken

NOVEMBER 18, 2016

This week on our Friends on Friday guest blog post my colleague, Timi Garai, discusses the power of millennial moms and how to gain their loyalty. This article shares some powerful statistics that will make you sit up and take notice. So let’s take a look at some smart tactics that can help you earn their long-lasting loyalty!

Loyalty 48

Loyalty Retail Loyalty Programs Rewards Programs 48

PK

MAY 12, 2020

Those brands who invest in their mobile technology and focus on the digital consumer experience differentiate themselves in the marketplace and endear themselves to their consumers – especially their loyalty members. Its loyalty-building aspects don’t end there, though. Think beyond discounts and cashback. Focus on convenience.

Loyalty 52

Loyalty Loyalty Programs Apparel Guidelines 52

ShepHyken

APRIL 20, 2020

Each week I read a number of customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. Loyalty programs boost businesses’ ability to keep customers by Jill Young Miller. This article brings that concept back.

Loyalty Programs 50

Loyalty Programs Customer Service Rewards Programs Consulting 50

CSM Magazine

OCTOBER 4, 2023

Loyalty schemes have been around a lot longer than you think, going back even further than the frequent flyer programmes that took off in the late 1970s. Hamish Sherlock of Applause , explains how to build a next-generation loyalty scheme. Do your customers value the rewards the scheme provides?

Loyalty 59

Loyalty How To Banking Airlines 59

Beyond Philosophy

FEBRUARY 20, 2017

To see how this plays out in a customer context, think back to the new rewards program Starbucks unveiled last year. The old program rewarded people based on how many drinks they bought. The new one rewards people based on the amount of money they spend. Join our Secrets of a Successful CX Program.

Rewards Programs 121

Rewards Programs Customer Journeys Consulting Policies 121

Currency Alliance

OCTOBER 12, 2021

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program. The value can be immediate.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

Currency Alliance

DECEMBER 13, 2018

Escalating competition across sectors – not a purported “death of loyalty” – is making loyalty harder earned. As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. Loyalty marketing breaking ground in new sectors. Smarter budgeting.

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

CSM Magazine

DECEMBER 7, 2021

Building customer loyalty is quite essential for companies, regardless of their sizes. Clever Ways to Increase Client Loyalty in Your Business. Building customer loyalty takes time and needs an entrepreneur to fully commit to it. Create Different Customer Reward Programs. Make Your Customers’ Experience Better.

Loyalty 52

Loyalty Rewards Programs Fashion System 52

CX University

NOVEMBER 21, 2020

Marketing teams use it to get to know their customers, to personalise their brand reach and encourage brand loyalty. On the back end of these loyalty programs, organisations have access to customer information that they harvest to deliver targeted products and services to a tailored audience.

Net Promoter Score 98

Net Promoter Score Brands Effort Score Loyalty Programs 98

CSM Magazine

SEPTEMBER 6, 2021

Repeat customers will be responsible for most of your profits and, as such, it’s especially important to take steps to increase customer loyalty for your business. Having a high level of customer loyalty won’t just boost your sales and enhance your profits. Reward Your Customers For Their Loyalty.

Loyalty 52

Loyalty Strategy Social Media Rewards Programs 52

Totango

AUGUST 23, 2022

In this article, we’ll cover what you need to know about B2B customer journey touchpoints and how to plan them out to deliver tremendous customer success. Loyalty and advocacy. Loyalty and Advocacy. This may happen on their initiative, or it may be encouraged through incentive offers and rewards programs.

Customer Journeys 122

Customer Journeys Touchpoint B2B Social Media 122

ShepHyken

NOVEMBER 25, 2022

This week, we feature an article by Deniz Kuran, Head of Marketing at Idiomatic , an organization that helps companies understand their customers by translating customer feedback into actionable data. Essentially, transactional vs. relational customer service is the difference between a one-time purchase and lifelong customer loyalty. .

Customer Service 82

Customer Service Rewards Programs Customer relationships e-support 82

Currency Alliance

MARCH 21, 2019

Loyalty systems were some of the first marketing technology, dating back 35 years. Making the same progress in loyalty has been much more difficult. The typical incumbent loyalty technology platform comprises five core modules: CRM/Analytics Platform. Loyalty Rules Engine. Now, these legacy systems are showing the strain.

Loyalty 58

Loyalty Banking Loyalty Programs CRM 58

Currency Alliance

APRIL 15, 2024

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. Points and miles are a dominant and popular form of loyalty value. Points and miles are a dominant and popular form of loyalty value. This actually is not true.

Loyalty Programs 52

Loyalty Programs Loyalty Airlines Banking 52

CSM Magazine

NOVEMBER 25, 2021

It takes a lot to earn your client’s trust and loyalty, so once you bring them into your company’s ecosystem, the last thing you want is to see all your efforts go to waste. Others rely on customer feedback, decide to run newsletters, or invest their time in rewarding loyalty. Send Out Surveys.

Loyalty 52

Loyalty Rewards Programs Social Media Feedback 52

Retently

MARCH 18, 2019

Well, by far the most effective way to measure customer satisfaction and loyalty is via the Net Promoter Score. Even today, Amazon is actually boasting amazing customer loyalty, at least according to Forbes ; however, the company isn’t quite ready to share exact customer numbers. What Do These Companies Have in Common?

Net Promoter Score 126

Net Promoter Score Omni-Channel Company NPS 126

CSM Magazine

FEBRUARY 14, 2017

Many organizations struggle to find ways in which they can build customer loyalty and reduce customer churn. In this article, Bob Lucas offers three ways to create loyal customers. Become a trusted customer resource. Customers often encounter life challenges that require expertise beyond their capabilities.

Loyalty 40

Loyalty Strategy Rewards Programs Customer Relationship Management 40

CSM Magazine

JUNE 17, 2021

Many businesses offer free memberships and loyalty cards to their regular customers. Such reward programs and incentives profoundly influence a customer’s view of your business emotionally and they continue buying from you. For happy customers, keep rewarding them from time to time.

CRM 98

CRM Social Media Advertising Rewards Programs 98

CSM Magazine

JANUARY 9, 2023

It helps to build brand loyalty and trust. The scores can help an organization plan its training or rewards programs. This can ease pressure on the organization, especially during times of disaster recovery. Personalizing Customer Support. Personalizing customer support helps to meet consumer expectations and boost repeat sales.

Customer Relationship Management 93

Customer Relationship Management Customer relationships Management Rewards Programs 93

Currency Alliance

JUNE 19, 2019

This was my second year on the judging panel at the Loyalty Magazine Awards. Gamification and personalization have come on leaps and bounds in loyalty to supplement points and rewards. 1. Looking beyond transactional rewards. One brand even overcame the persistent limitations of blockchain to run a successful trial.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

BirdEye

FEBRUARY 19, 2021

Build an effective loyalty program. With a loyalty program, you can make sure that you’re always your customers’ first choice. Offer rewards for repeat purchases. The Saxton Group has used a points system to build a successful rewards program. They contain offers like free shipping on the next meal.

Tips 93

Tips Loyalty Programs Rewards Programs Social Media 93

Currency Alliance

JUNE 11, 2019

“Extra” was a 4% interest rate which earned the average working family £100-200 a year – the kind of value you can earn from a supermarket loyalty card. Banks have been in and out of rewards programs for decades – but their focus ebbs and flows depending on the economic cycle as well as the regulatory framework.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40