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B2B Customer Journey Touchpoints CS Teams Need To Plan For

Totango

B2B Customer Journey Touchpoints: A Guide for CS Teams. B2B customer journey touchpoints mark the roadmap toward successful outcomes for clients and CS teams. In this way, customer journey B2B touchpoints serve as a powerful tool for increasing the effectiveness of your customer success strategy. What type of medium is used.

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5 Top Customer Service Articles of the Week 6-21-2021

ShepHyken

Each week I read many customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. Do Your Rewards Rock? Do your rewards hit the “must-have” mark that turns casual customers into brand fans? There are plenty of great ideas.

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Ecommerce & Retail CX: Mapping the Buyer’s Journey with Surveys

Retently

Typically, most brands focus on surveying just a couple of key touchpoints, like post-purchase NPS to measure customer loyalty, or post-helpdesk interaction CSAT to gauge service satisfaction. While email remains the go-to option, certain touchpoints may benefit more from SMS or web pop-ups to reach customers where they are most active.

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Top 5 Customer Service & CX Articles for Week of April 14, 2024

ShepHyken

Each week, I read many customer service and customer experience articles from various resources. I have added my comments about each article and would like to hear what you think too. All five of this week’s articles are focused on customer loyalty. First, the subtitle of the article mentions personalization.

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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

Salesforce reports that 55% of members would use their loyalty programs more if the rewards were personalized to reflect their unique needs. McKinsey agrees, saying that “earn and burn” transactional rewards programs aren’t enough to retain loyal members. Building a Better Loyalty Program.

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Create memories that tell your brand story

CX University

Across this wide array of customer touchpoints, customers perceive a brand holistically and not the individual business units that make up the organisation. This article is written by guest author, Chaman Maharaj. Which emojis are your customers using to remember their experiences with your brand?

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Overcoming the Great Resignation with Lessons Learned from CX Best Practices

CSM Magazine

Understand Your Employee Journey —When it comes to marketing a product, the customer journey is an integral factor in deciding which touchpoints and messages make sense for a specific customer in a specific moment. Then use these to build out the right set of touchpoints to make their experience engaging and productive from the beginning.