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We’ve seen this in the past with directly competitive product and service feature-for-feature advertising and marketing; and we are still identifying it in such sectors as automotive, retailing, cable television, banking, and wireless lelecom. So, in benchmarking gamification efforts of a peer, an organization may take up similar approaches.
We’ve seen this in the past with directly competitive product and service feature-for-feature advertising and marketing; and we are still identifying it in such sectors as automotive, retailing, cable television, banking, and wireless lelecom. So, in benchmarking gamification efforts of a peer, an organization may take up similar approaches.
Interactive social media apps usually focus on engagement, encouraging users to communicate through gamification, competitions, or voting. For example, TripAdvisor is focused on the hotel industry, Zomato focuses on the restaurant industry, and DealerRater focuses on the automotive industry.
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