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Call Center Metrics: How To Track & Improve for Better Customer Service

InMoment XI

Average Handle Time (AHT) Average Handle Time (AHT) measures the average time taken by an agent to complete a single call. With its ability to integrate with CRM systems and organize feedback in a central place, it simplifies the process of gathering and analyzing customer data.

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Contact Center Automation: Reduce Agent Burnout and Boost Customer Satisfaction

InMoment XI

It ingests feedback from email, social media, and chat and integrates it with customer relationship management (CRM) data. For example, it should be able to access data from your help desk system, CRM software, and feedback collection tools. This approach provides a comprehensive view of the customer experience in one place.

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5 KPIs You Can Improve By Integrating Your Contact Center and CRM

NICE inContact

One powerful way is to integrate your customer relationship management (CRM) system and your contact center software. And your CRM is your single source for customer relationship data, including identity details, preferences, purchase history, service contracts, and more.

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How to use your CRM to improve phone sales and service

Vonage

If you’ve invested in a CRM system like Salesforce or Desk.com you’ve probably already started to realize the benefits of having all of your customer data stored in one place. Benefits of integrating your CRM and telephone system. Built to work with your CRM. Integrates with your CRM.

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Call Quality Monitoring: Best Practices and Tech for More Effective QA in 2025

Calabrio

That’s why an integrated solution matters: it centralizes data from sources such as CRM platforms and customer surveys, offering a holistic view of your contact center operations.

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How To Manage The Average Handling Time (AHT) For Contact Centers?

NobelBiz

However, it is obvious that insufficient training, incompatible interfaces and other factors might result in an increase of Average Handling Time. But, how is the Average Handling Time (AHT) calculated? What is the Average Handling Time (AHT) for Contact Centers?

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9 Contact Center Quality Assurance Best Practices: Modernize Your Approach, Optimize Your Performance

Calabrio

Additional metrics to consider include: NPS scores First response time (FRT) Abandon rates Hold times Average Handle Time (AHT) 4. Combine interaction data with CRM insights, customer surveys, and operational metrics to create a truly 360-degree view of the customer journey.