The Spectrum of Data-Driven CX (And Why There’s No Magic Metric)
Experience Investigators by 360Connext
FEBRUARY 6, 2024
CSAT can be a touchpoint metric, too, meaning it helps measure specific parts of the brand experience (as does your CES). It’s a touchpoint metric and can address specific roadblocks in the customer journey. Average purchase value: What is the average dollar amount spent by customers? What are its pros? What are its cons?
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