CCO Council

JUNE 24, 2014

Last week, I described recent research conducted by the CCO Council into the impact of the chief customer officer on company financials. Customer Centricity is a two-year investment. Developing and improving customer strategy is a profitable but longer-term investment.

Chief Customer Officer 85

Chief Customer Officer Customer Centricity Competitive Advantage B2C 85

GetFeedback

JANUARY 19, 2020

I can’t overemphasize the importance of building maps with real customer intelligence, not just internal opinions. You need to keep a pulse on the various players in a customer account who have a say in purchase decisions. What are customers and users saying about their experiences with your brand and your competitors?

Customer Journeys 365

Customer Journeys Touchpoint Survey Measurement 365

Customer Bliss

APRIL 25, 2019

“Customer delight is incredibly important, but it’s also insufficient,” says Jon Herstein , Chief Customer Officer at Box , a cloud content management company that serves about 90,000 customers. Delivering value is ultimately the key point of B2B customer success and delight. Click To Tweet.

Chief Customer Officer 170

Chief Customer Officer Customer Success B2B Consulting 170

Experience Investigators by 360Connext

JUNE 13, 2023

Do you have a Chief Customer Officer? Where this vital function should sit in their organizational structures is the lingering question of customer experience management. This reflects a dedicated commitment to the customer experience, and it can be a powerful statement to both customers and employees.

Customer Experience 162

Customer Experience Chief Customer Officer Culture Customer Centricity 162

Gainsight

APRIL 14, 2022

Though the pandemic isn’t exactly in the rearview mirror yet, we are beginning to understand the effect it’s had on B2B firms across the country — and around the world. One of the biggest paradigm shifts is an increased appreciation for the customer base. We can’t take our customers for granted — ever.

Chief Customer Officer 59

Chief Customer Officer Effort Score Customer Success Analytics 59

Customer Bliss

MAY 17, 2016

How and why Audi decided it needed to align more ‘traditional’ operations with digital operations from both a B2B perspective (working with dealerships) and a B2C perspective (selling cars to consumers). Around 2011-2012, Audi began to focus much more a customer-centric approach. Take Away Messages for the Audience.

Case Study 81

Case Study Chief Customer Officer Customer Centricity B2C 81

ECXO

APRIL 26, 2023

Why Your Customer and Design Chiefs (CCO-CDO) Need to Collaborate to Make a Success of Your CX Article source here. Peel back the layers of many successful customer experience strategies and you’ll find that accountability sits with the Chief Customer Officer (when they have one).

Chief Customer Officer 156

Chief Customer Officer Net Promoter Score Competitive Advantage ROI 156

Customer Guru

AUGUST 8, 2018

Amanda is a highly experienced customer experience consultant, adviser, and writer. She has helped organizations of all sizes and sectors transform themselves into customer-centric ones. His areas of expertise, among others, are customer acquisition, customer development, and customer loyalty. ” 29.

Customer Experience 130

Customer Experience Chief Customer Officer Consulting Customer Journeys 130

ECXO

APRIL 13, 2023

Navigating the Complexities of Customer Experience Across European Cultures Article source here : CX maturity models in Europe vary from country to country. Others are more advanced in adopting, implementing and optimising customer-centric strategies. Of course, in B2B digital payment is preferred with IBAN and wire transfers.

Culture 156

Culture Customer Experience B2B B2C 156

Lumoa

APRIL 24, 2018

Peter Lavers Customer Experience and CRM Expert. NPS is NOT the answer to everything like some would have us believe - especially in corporate / B2B key account management where long-term trust and relationship quality are key. Andrew McFarland Senior Vice President, Chief Customer Officer at Black Box.

System 317

System Effort Score NPS Net Promoter Score 317

Kayako

JANUARY 12, 2017

One of the most important aspects is to forget about thinking of B2B communication, and focus on building relationships through human to human interaction. How to Succeed With a Customer-centric Marketing Strategy , by Jill Rowley. To have a truly successful business means really knowing who your customer is.

Customer Experience 120

Customer Experience Effort Score Chief Customer Officer Customer Centricity 120

Wootric CX Blog

JULY 15, 2020

In this guest post, Nathan Lippi, Head of User Research at PandaDoc, shares a Pareto principle approach to getting the most from a B2B Net Promoter Score program. . It’s debated, loved, and hated, but in the world of B2B SaaS it’s rarely used to its full potential. With their permission, we’re sharing some key findings here.

NPS 69

NPS B2B Net Promoter Score Effort Score 69

ChurnZero

JULY 2, 2020

The term “customer-first” gets thrown around and cited often in the B2B world. The challenges to becoming a customer-centric company are not easy to overcome alone. It takes a village to raise a customer-centric company. Your entire organization must invest in rallying around the customer.

Chief Customer Officer 98

Chief Customer Officer Customer Centricity Effort Score Sports 98

Customer Bliss

JULY 14, 2016

The entire company, beginning with the senior leadership team, needs to be on the same page with regard to what the customer experience is — and why it’s important to the business growing. Well, maybe some B2B purchasers do that — but in general, no one would do that. Leadership accountability. One-company leadership.

Leadership 100

Leadership Customer Experience Chief Customer Officer Metrics 100

Gainsight

AUGUST 7, 2024

It’s our job every day to make every important aspect of the customer experience a little bit better.” They emphasize the importance of customer-centricity. Today, and every day in the future, you can no longer think of customer education as a “check the box” tactic delivered in a transactional way.

Customer Centricity 52

Customer Centricity Exercises B2C Course 52

Gainsight

AUGUST 7, 2024

It’s our job every day to make every important aspect of the customer experience a little bit better.” They emphasize the importance of customer-centricity. Today, and every day in the future, you can no longer think of customer education as a “check the box” tactic delivered in a transactional way.

Customer Centricity 52

Customer Centricity Exercises B2C Course 52

Kustomer

AUGUST 26, 2022

Led by two of Forester’s VPs, each episode of What It Means invites a Forrester analyst to discuss the hottest topics in customer experience, from tech-driven innovation and CX design to B2B buying trends and marketing planning. The team at What It Means defines themselves as truly customer-obsessed, and hopes that you will be, too.

Customer Experience 95

Customer Experience Chief Customer Officer Competitive Advantage Hospitality 95

Customer Bliss

SEPTEMBER 20, 2018

Both women are leading customer experience in these organizations with a “customer-obsessed” mantra, and you’ll hear how they learned how to define customer obsession and how this philosophy allows them to unite their teams to create a better experience both internally and externally. Define Your Customer-Driven Lingo.

Customer Experience 131

Customer Experience Chief Customer Officer Effort Score Culture 131

SurveySensum

JULY 14, 2020

Currently, he is serving as the Director of Customer Success at Kustomer and an Advisor at The Success League. He specializes in customer success, customer experience, SaaS start-ups, B2B & B2C marketing strategy, and e-commerce. Blake Morgan – Customer Experience Futurist, Keynote Speaker, Author.

Customer Experience 132

Customer Experience Consulting Multi-Channel Leadership 132

Help Scout

APRIL 27, 2021

Current readers may recognize elements like “Chief Customer Officer” as if it is no big deal, but this was unproven ground then. I know this book shaped my approach to customer experience, and it will shape yours, too. Be Our Guest: Perfecting the Art of Customer Service”. Start Reverse”.

Customer Experience 119

Customer Experience Retail Chief Customer Officer B2C 119

CSM Practice

NOVEMBER 16, 2020

Little did they know that customer journey mapping gives you the framework to be more customer-centric, most especially for companies that embrace such methodology. Irit Eizips, Chief Customer Officer and CEO of CSM Practice, was recently invited by Planhat to talk about Customer Journey Mapping for B2B Organizations.

Customer Journeys 52

Customer Journeys B2B Chief Customer Officer Exercises 52

Horizon CX

DECEMBER 31, 2018

It’s certainly not a cakewalk by any means and the challenges are many, as I’ve articulated above, but I wake up early every morning charged by whatever I think can possibly do to make a difference by moving the CX agenda forward in an integrated fashion toward business success in the B2B world.

Customer Journeys 100

Customer Journeys Chief Customer Officer NPS Consulting 100

Gainsight

JUNE 8, 2022

The greatest likelihood of delivering this value for customers is rooted in the foundational philosophy of customer-centricity across all departments within an organization. Although aerospace is different from business-to-business (B2B) SaaS, SpaceX did provide a fascinating experience that left a lasting impression. .

Customer Success 59

Customer Success Customer Centricity Chief Customer Officer B2B 59

Customer Guru

MARCH 7, 2018

Sonia Bhatia Salmin, Ex-Head of Customer Experience at Piramal Pharma Solutions, shares her thoughts on the importance of CX, and how she led Piramal Pharma Solutions into becoming one of the most customer-centric pharmaceutical companies in India. It was here that I exactly understood what customer experience really is.

Customer Experience 65

Customer Experience Customer Centricity Chief Customer Officer B2C 65

Oracle

AUGUST 1, 2018

Consumers are paying more attention to experience than ever, putting the pressure on customer experience (CX) professionals to deliver better and better experiences. Research from Walker finds that, by 2020, a majority of B2B buying decisions will be made based on CX, not price. We all know that CX must continually improve, but how?

Chief Customer Officer 72

Chief Customer Officer Video Customer Experience Professionals Social Media 72

Peter Lavers

JANUARY 30, 2019

Three key subjects from Dimension Data’s 2019 Global Customer Experience Benchmarking Report that are vital for every B2B company to take a long, hard look at itself about. The report is a fantastic free resource, addressing questions that are 100% pertinent to the issues faced today by Chief Customer Officers and CX leaders.

B2B 40

B2B Report Chief Customer Officer Analytics 40

Peter Lavers

DECEMBER 1, 2020

If there isn’t the appetite, then it may be better not to raise customer and staff expectations by activating the programme! Don’t forget there’s always an implicit promise of improvement that goes hand in hand with every customer centricity motivated change initiative. Not Another. I Wasn’t Expecting That!

Chief Customer Officer 52

Chief Customer Officer B2B Customer Centricity Leadership 52

ChurnZero

FEBRUARY 1, 2019

To help, we’ve curated this watchlist of Customer Success leaders who we believe you’ll gain some inspiration from and see them do great things in 2019. Amanda Berger, Chief Customer Officer, Lucidworks. Amanda’s commitment to business results drives each aspect of her work as Chief Customer Officer at Lucidworks.

Chief Customer Officer 53

Chief Customer Officer Customer Success Leadership Consulting 53

Kustomer

AUGUST 19, 2021

“I cannot emphasize this enough, every opportunity you have as a leader in the internal communications, tell customer stories. Doing so can really transform the C-Suite into a customer-minded suite, further opening the door for internal collaborations and building a customer-centric brand. Every single time.”

Culture 92

Culture Chief Customer Officer NPS B2B 92

ChurnZero

SEPTEMBER 9, 2019

ChurnZero, a real-time Customer Success platform, announced new appointments of to its leadership team: Abby Hammer as Chief Customer Officer, Hunter Montgomery as Chief Marketing Officer, and Jason Moore as VP of Sales. VP of Marketing at Vocus. .

Sales 8

Sales Chief Customer Officer Leadership B2B 8

Peter Lavers

FEBRUARY 20, 2019

The report is a fantastic free resource, addressing questions that are 100% pertinent to the issues faced today by Chief Customer Officers and CX leaders. You may also be interested to read the blog that I published on the Customer Attuned site that considers 3 critical conclusions from the report for the B2B sector.

Report 40

Report Data Chief Customer Officer B2B 40

Amity

APRIL 25, 2016

Bill's blog posts will help you establish the guidelines to capatalize on associate commitment whole delivering exemplary customer service. Deliver the World's Best Customer Experience. GVP Customer Success - Oracle Marketing Cloud. CEO - C hief Customer Office Council. Chief Customer Officer - Gainsight.

Customer Success 48

Customer Success Chief Customer Officer Consulting Customer Centricity 48

Amity

JANUARY 30, 2014

It is abundantly clear that the future is very bright for customer success! As we move into 2014, companies will be more focused than ever on the customer centric organization. This proactive help, guiding customers to be successful just when they need it, is fundamental to great experiences that drives loyalty and success.

Customer Success 48

Customer Success Chief Customer Officer Net Promoter Score e-support 48

CX University

JULY 31, 2024

In this approach, CX principles are disseminated throughout every level of the organization, and in the case of B2B companies, this can extend across the entire supply chain. Customer Experience (CX) is a young discipline, and its recognition in upper management is still developing.

Chief Customer Officer 52

Chief Customer Officer Culture Retail Policies 52

ChurnZero

JUNE 3, 2022

When your friend was looking for a Customer Success manager, the challenge he may have had, which we have today, is salespeople are born one way and customer service are born another way. To combine customer-centricity with commercial benefits is rare in a typical human being. How should they be held to account?

Customer Success 52

Customer Success B2B Metrics Sales 52

ChurnZero

JUNE 3, 2022

When your friend was looking for a Customer Success manager, the challenge he may have had, which we have today, is salespeople are born one way and customer service are born another way. To combine customer-centricity with commercial benefits is rare in a typical human being. How should they be held to account?

Customer Success 52

Customer Success B2B Metrics Sales 52

CustomerSuccessBox

DECEMBER 6, 2021

He is a world-renowned Customer Success growth expert, consultant, and thought leader, Lincoln is one of those celebrated earliest evangelists for Customer Success. He is a complete customer-centric growth mastermind. Aaron has also served as the Head of Customer Success at various B2B SaaS businesses.

Customer Success 52

Customer Success Consulting Chief Customer Officer B2B 52