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How to Lead a B2B CX Transformation ProgramAnd Avoid Costly Mistakes Introduction: The Importance of CX Transformation in B2B Todays business customers expect seamless, responsive, and value-rich interactions at every stage of the partnership.
The New York Times has a leader of Customer Experience (who we will soon be interviewing), and I was pleased to see that the UK is also embracing this role. About Robert. Extensive experience of working within fast-paced environments for both large corporations and start-ups in EMEA and the US. 15+ years working in the digital industry.
How does a logistics company shift its gears to become more customer-focused? In today’s episode, Scott Allison , the ChiefCustomerOfficer of DHL ’s supply chain, shares some strategies and tactics around communicating the brand’s message, telling the customer story, and improving employee and customer experience.
.” Sami has 18 years of experience leading teams at Verizon Enterprise, and at American Bath Group, he leads a customer-focused cultural shift to enable sustainable organic growth via disciplined and systematic customer experience management.
Have you recently become a chiefcustomerofficer? If you’re taking on a CCO role in a company, there’s a lot of work that has to be done to get your customer experience program off the ground and running. Determine Customer Growth, Loss, and Retention. Listen and Understand How You Can Provide Value.
Here we discuss the journeys and explore the roles of the most senior customer experience leaders around the world. This title is a nod to the fact that a ChiefCustomerOfficer often becomes the ‘duct tape’ of the organization to guide the company to earn the right to customer-driven growth. .
Don Peppers is a renowned keynote speaker, best-selling author, blogger, and customer experience strategist. He is the co-founder of CX Leaders LLC, a professional services company that aims at helping B2B and B2C organizations around the globe to build more meaningful, long lasting and profitable customer relationships.
There has been much talk in recent years about a C-Suite role for head of customer experience, or CCO — ChiefCustomerOfficer. Even B2B brands, which traditionally focuses on sales rather than organic customer growth, are starting to adopt this head of customer experience role in droves.
In this guest post, Nathan Lippi, Head of User Research at PandaDoc, shares a Pareto principle approach to getting the most from a B2B Net Promoter Score program. . It’s debated, loved, and hated, but in the world of B2B SaaS it’s rarely used to its full potential. With their permission, we’re sharing some key findings here.
In reality, the customer is the backbone of everything you do. Customer-Focused Organizational Decision-Making Begins With Connecting Silos. If interested in much more around this, check out ChiefCustomerOfficer 2.0 or I Love You More Than My Dog. I call this one-company leadership.
Led by two of Forester’s VPs, each episode of What It Means invites a Forrester analyst to discuss the hottest topics in customer experience, from tech-driven innovation and CX design to B2B buying trends and marketing planning. The team at What It Means defines themselves as truly customer-obsessed, and hopes that you will be, too.
Current readers may recognize elements like “ChiefCustomerOfficer” as if it is no big deal, but this was unproven ground then. I know this book shaped my approach to customer experience, and it will shape yours, too. Be Our Guest: Perfecting the Art of Customer Service”. Start Reverse”.
AI and automation are fueling the expansion of Digital CS, allowing organizations to: Engage Customers at Scale: Automated workflows and self-service tools simultaneously provide consistent, tailored experiences to thousands of customers. This broader adoption signals that CS is becoming a universal business strategy.
Currently, he is serving as the Director of Customer Success at Kustomer and an Advisor at The Success League. He specializes in customer success, customer experience, SaaS start-ups, B2B & B2C marketing strategy, and e-commerce. Blake Morgan – Customer Experience Futurist, Keynote Speaker, Author.
To help, we’ve curated this watchlist of Customer Success leaders who we believe you’ll gain some inspiration from and see them do great things in 2019. Amanda Berger, ChiefCustomerOfficer, Lucidworks. Amanda’s commitment to business results drives each aspect of her work as ChiefCustomerOfficer at Lucidworks.
How relevant are the trendiest customer experience management (CXM) practices in business-to-business (B2B) companies? High-Touch in B2BCustomer Experience. Therefore, surveys of B2B practices may understate the actual work being done. Seeing the Full Picture.
Aaron has also served as the Head of Customer Success at various B2B SaaS businesses. Alex Farmer is the Vice President of Customer Success at Cognite. He has been recognized as one of the Top 25 Customer Success Influencers for 2021. Maranda Dziekonski is a ChiefCustomerOfficer at Swiftly, Inc.
The world’s only free, invitation only CS Leadership opportunity hosted by Aaaron Thompson the Founder and CEO of Portland Customer Success. ChurnZero is excited to participate and have our ChiefCustomerOfficer, Abby Hammer added to the speaker’s lineup. Customer Success Around the Web.
In this approach, CX principles are disseminated throughout every level of the organization, and in the case of B2B companies, this can extend across the entire supply chain. This reflects Apple’s broader commitment to user-friendly and customer-focused product design.
Congratulations on becoming the new chiefcustomerofficer of the organization. The biggest challenge you will face as the new chiefcustomerofficer is that the customer situation has shifted dramatically in the last couple of years. Questions the new chiefcustomerofficer must ask themselves.
In the past two decades, he has not only advised several SaaS leaders on customer strategies but also founded and established customer-focused SaaS businesses. Additionally, he serves as the ChiefCustomerOfficer at Higher Logic. Jeanne Bliss. Jeff Breunsbach. Kristi Faltorusso.
Her blog posts continue to serve as a valuable resource for people who seek to understand and master customer success processes. A star in the world of Customer Success, Amarachi Ogueji is known for her exceptional skills in retaining B2B and B2C SaaS clients. Amarachi Ogueji. Emily Garza. Gemma Cipriani-Espineira. Irit Eizips.
This makes a case for customer success to have a seat at the leadership table. This transition dates only a decade back since customer success as a domain has started to gain traction in the B2B industry. The CCO can create awareness amongst different departments about the importance of advocating the success of customers.
Bruce is widely viewed as a leading expert in how large organizations build differentiation with customer experience. During his 12 years with Forrester Research, Bruce led the company’s B2B, financial services, and customer experience practices. She is known globally for transforming businesses to earn customer-driven growth.
Bruce is widely viewed as a leading expert in how large organizations build differentiation with customer experience. During his 12 years with Forrester Research, Bruce led the company’s B2B, financial services, and customer experience practices. She is known globally for transforming businesses to earn customer-driven growth.
She’s been a key figure in the CS industry, by shaping Customer Success methodologies and best practices used today. Irit is also the ChiefCustomerOfficer & CEO at CSM Practice. Kristi is a pioneer in scaling and transforming customer success organizations at hyper-growth B2B SaaS companies.
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