SurveySensum

JULY 21, 2023

Allocating resources to attract new customers is indeed expensive compared to nurturing and retaining your current customer base. That’s why here in this blog we will talk about the top 11 B2B customer retention strategies. These are critical touchpoints where you can launch surveys. Let’s get started!

Customer Retention 52

Customer Retention B2B Strategy Net Promoter Score 52

ProProfs Chat

JUNE 21, 2019

Building customer loyalty implies you can sell multiple products and services to the same customer over a period of time. eMarketer states In a November 2018 – Retail TouchPoints survey, retailers’ spending on acquisition and retention weren’t radically different on the surface. Source: Intuit.

Customer Retention 63

Customer Retention Strategy How To Case Study 63

Currency Alliance

JUNE 11, 2019

The smart ones kept a loyalty strategy even if they eliminated the points, but some foolishly acted as though their rewards program was their loyalty strategy – and threw the baby out with the bath water. Economic cycles aside, though, the real problem is that it attracts entirely the wrong sort of customer.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. Loyalty personalization has been subsumed into a wider conversation about data actionability.

Loyalty 59

Loyalty Trends Data Marketing 59

SurveySparrow

APRIL 17, 2020

B2B eCommerce is growing at a fast pace and is expected to touch $6.6 Customer Experience and B2B eCommerce Sales. B2B buyers have come to demand much more from their buying journeys, and many expect a buyer experience similar to that of B2C customers. Custom pricing. Pick the Right Technology Platform.

Ecommerce 52

Ecommerce B2B Tips Self Service 52

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal. Motivation.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal. Motivation.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

NOVEMBER 4, 2022

Within one year, over 100 bank-sponsored loyalty programs in Europe disappeared. Shutting down the loyalty programs was a huge strategic mistake by the banks. Next, we explain how to increase the perceived value of your loyalty currency, so that your loyalty program is more effective, and the ROI increases.

Loyalty 52

Loyalty Marketing Loyalty Programs Banking 52

Currency Alliance

DECEMBER 11, 2023

For this reason, only very large partners end up collaborating even though the loyalty program members engage with thousands of medium or smaller potential partners on a daily basis. This is a major opportunity cost for every loyalty program. This workload can now be greatly reduced.

Loyalty 52

Loyalty Loyalty Programs Brands Course 52

Currency Alliance

DECEMBER 7, 2021

But make no mistake; failing in the medium-to-long term on these Loyalty Imperatives will put your customer relationships at risk and ultimately damage your brand. Loyalty programs are no different. Without a brand’s uniqueness, customers don’t really care where they shop.

Loyalty 52

Loyalty Trends Loyalty Programs Touchpoint 52

ChurnZero

MAY 18, 2021

It makes it easy for businesses to guide their customers towards the final leg of the purchase and beyond. It lays down the probable path that they will take, the multiple touchpoints they will interact with or become exposed to before making a purchase as well as all important post-sale customer engagements.

Customer Journeys 84

Customer Journeys Loyalty Programs B2C Touchpoint 84

SmartKarrot

JULY 6, 2022

To place the customer at the heart of everything, your role as a new chief customer officer is to ensure that all departments are working for a collective objective. With a united vision of a customer-centric strategy, marketing, sales, customer service, and even developers can benefit.

Chief Customer Officer 10

Chief Customer Officer Self Service Roadmap Customer Success 10

SurveySparrow

MARCH 29, 2023

An ecommerce customer journey includes the steps that a customer takes; starting from discovering that there is a need for a product to the final stage, where they buy from you. Each of the stages they cross is referred to as a customer touchpoint and can be used to create a delightful experience for your prospective customers.

Customer Journeys 52

Customer Journeys Ecommerce Touchpoint Social Media 52

BirdEye

NOVEMBER 7, 2023

Reach out to your customers with Birdeye Messaging In this digital-first era, customers prefer seamless interactions with businesses they love, no matter what platform they use. Birdeye Messaging ensures you’re there for your customers, engaging with them on various channels from a single inbox.

How To 116

How To Social Media Communication ROI 116

Currency Alliance

DECEMBER 13, 2018

Old-school loyalty technology firms shrinking, or dying out. The evolution of loyalty marketplaces. The outcome for the brands which succeed will be in getting 25-50% more customers engaged with their loyalty strategies. Loyalty program management’ was reported as CMO’s lowest priority, with 4.8%

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

Pointillist

MAY 23, 2018

Forrester defines customer journey analytics is “an analytics practice that combines quantitative and qualitative data to analyze customer behaviors and motivations across touchpoints and over time to optimize customer interactions and predict future behavior.”. Measure the impact of customer behavior on KPIs (e.g.

Customer Journeys 90

Customer Journeys Analytics How To Touchpoint 90

Think Customers

NOVEMBER 18, 2019

With so many touchpoints in the customer lifecycle, it’s difficult to know what to focus on. When researching and evaluating data to include, consider: Demographics (or firmographic data for B2B companies). Loyalty program data. Purchase history (both online and in-store).

Data 40

Data Strategy Customer Journeys Omni-Channel 40

SmartKarrot

NOVEMBER 2, 2020

As an e-commerce leader, he said, “The best tactic for customer retention is providing good, honest customer service.” This is what’s worked for me: put up a loyalty program of some kind, where your returning customers are rewarded. She manages the content marketing efforts and customer engagement strategies.

Customer Retention 21

Customer Retention Strategy e-support Social Media 21