eglobalis

JUNE 12, 2023

The Rising Tide of Brand Purpose in B2B , The time of brand purpose The post The Rising Tide of Brand Purpose in B2B appeared first on Eglobalis.

B2B 425

B2B Brands Measurement Customer relationships 425

eglobalis

MARCH 20, 2023

Evolving Your B2B Customer Experience and Employee Experience Maturity Model? Return to the Customer Experience Key Pillars. The post Evolving Your B2B Customer Experience Maturity Model? The Return to the CX Key Pillars. appeared first on Eglobalis.

B2B 433

B2B Customer Experience Employee Experience Customers 433

eglobalis

MARCH 13, 2025

How to Win Leadership Commitment This article was originally published in part at [link] Introduction Customer Experience (CX) transformation has become a strategic priority for B2B organizations because it directly influences key business outcomes. At the same time, B2B customer expectations have risen.

Leadership 238

Leadership B2B B2C Net Promoter Score 238

eglobalis

JANUARY 13, 2025

Automation of Repetitive Tasks to Boost Efficiency AI-powered tools excel at automating repetitive, low-value tasks, allowing agents to focus on complex problem-solving and customer relationship-building. Proactive Issue Resolution with Predictive Maintenance In B2B contexts, predictive maintenance can be a game-changer.

Customer Experience 417

Customer Experience Marketing Chatbots e-support 417

ECXO

OCTOBER 27, 2024

How Customer Success Metrics Are Reshaping the Subscription Economy Introduction The subscription economy has redefined the way businesses operate, moving from one-time purchases to continuous customer relationships.

Metrics 332

Metrics Customer Success Effort Score Self Service 332

eglobalis

AUGUST 1, 2023

How to use emotional design in CX to escape the B2B commodity trap , customer experience, product experience The post How to use emotional design in CX to escape the B2B commodity trap appeared first on Eglobalis.

B2B 343

B2B How To Customer Experience Customer relationships 343

eglobalis

JULY 2, 2024

Widely adopted across industries, NPS has faced increasing scrutiny for its limitations in offering a complete view of the customer experience. This article delves into these critiques, exploring how NPS fares across diverse business landscapes—both in B2B and B2C environments. Choose what matches your organization.

NPS 461

NPS Feedback Net Promoter Score B2C 461

eglobalis

MARCH 18, 2025

Building Long-Term Relationships Establishing and maintaining long-term customer relationships often relies on human interaction. Challenges: Training AI to comprehend and appropriately respond to diverse cultural nuances and language intricacies is challenging, as it requires extensive data and contextual understanding.

Interaction 362

Interaction Culture Virtual Agent Loyalty 362

Kerry Bodine

JANUARY 30, 2021

Here’s the problem: Individual B2B customers tend to have strong personal connections to one ( maaaybe two) people in the organizations they do business with. That might be an account manager, customer success manager — or, as in my case, a payroll specialist. Please share in the comments below.

B2B 227

B2B Company Customer Experience Healthcare 227

ECXO

JULY 22, 2024

Unlocking B2B Success: The Essential Role of Onboarding, Design, and Customer Experience In the competitive world of B2B software and services, the trifecta of effective onboarding, innovative design, and exceptional customer experience is pivotal for driving adoption and fostering long-term customer relationships.

B2B 207

B2B Customer Experience Self Service e-support 207

CloudCherry

AUGUST 26, 2019

Originating in the tech sector, customer experience (CX) is now a hot topic in the B2B space—so hot, in fact, that many B2B CX experts believe it will define their companies’ competitive strategies in the coming years. Instead, companies in the B2B space must focus on building real, long-lasting relationships.

B2B 199

B2B Conference Metrics B2C 199

ECXO

AUGUST 12, 2024

This article explores the top MarTech solutions that are revolutionizing CX, the challenges the industry faces, and how these technologies are being leveraged across different global markets to drive B2B success. Become a member now: [link] Global Impact of MarTech on B2B CX Created by DALL-E with all rights reserved to ECXO.org.

Customer Experience 366

Customer Experience e-support Social Media B2B 366

InMoment XI

APRIL 17, 2025

In other words, dont offer high-value gifts to loyal customers and low-value ones to new customers. Unequal rewards can introduce bias and reduce trust, not only affecting the reliability of responses but also impacting customers relationships with your brand. For example, if youre a B2C brand, you might offer $5 in cash.

Survey 195

Survey Customer Engagement Engagement Feedback 195

GetFeedback

JANUARY 6, 2020

In this article, I’ll take a deeper dive into personas and customer feedback as it relates to B2B and B2C journey maps. What is the difference between B2B and B2C? Let’s start with some basics about what it means to be a business-to-business (B2B) and business-to-consumer (B2C) company. . B2C companies sell to consumers.

Customer Journeys 195

Customer Journeys B2C B2B Social Media 195

CX Journey

FEBRUARY 22, 2017

Image courtesy of Corporate Traveller Are you challenged at developing lasting relationships with your customers? I was recently sent a copy of KPMG Nunwood's report titled B2B Customer Experience: Winning the Moments That Matter. In KPMG Nunwood's report, they outline the key stages of relationship building.

Customer relationships 221

Customer relationships B2B Guidelines Report 221

eglobalis

JULY 31, 2024

We will also explore the unique challenges faced by the CX industry and how specific MarTech solutions can benefit B2B customers, with a global focus. These engines analyse customer behaviour, preferences, and purchase history to provide a more relevant and customized experience.

Customer Experience 434

Customer Experience Social Media Analytics Chatbots 434

GetFeedback

DECEMBER 21, 2018

Great customer experience is a major competitive advantage that drives new sales—and it’s predicted to overtake price and product as the primary brand differentiator for B2B sales by 2020. Customer retention statistics: More than 6 in 10 U.S. consumers say customer experience at most companies needs Improvement. (

Customer Retention 390

Customer Retention Net Promoter Score Poor Customer Service B2B 390

eglobalis

OCTOBER 9, 2024

When customers provide feedback, especially in the B2B space, the temptation is often to take their requests at face value and immediately begin development. After all, customer-centric businesses thrive on understanding and addressing their customers’ needs.

Feedback 516

Feedback ROI Innovation B2B 516

Experience Investigators by 360Connext

NOVEMBER 20, 2014

While with traditional enterprise sales the customer is paying for a one-off purchase that may or may not go hand-in-hand with an annual service fee, SaaS companies are constantly having to cultivate the customer relationship if they are to stay in business.

Customer Experience 302

Customer Experience Chief Customer Officer B2B Conference 302

ECXO

JULY 10, 2024

Gartner predicts that over 75% of organizations will move away from using NPS as a primary metric for customer service and support by 2025. The simplicity of NPS fails to capture the complexities of customer relationships and experiences, which are vital for improving satisfaction.

Metrics 374

Metrics Analysis Feedback NPS 374

ECXO

MAY 14, 2024

The Evolution of Business Relationships: Not B2B nor B2C, but H2H In the ever-evolving world of business, a new paradigm is emerging that transcends traditional models and approaches to commerce, which I am a big defender of. Social media platforms offer a space for authentic storytelling and community building.

B2C 156

B2C B2B Leadership Culture 156

eglobalis

SEPTEMBER 5, 2024

The Power of Combining CS and CX Metrics: A Personal Perspective From my experience working with technology companies—especially in B2B settings—the benefits of combining Customer Success and Customer Experience metrics are immense. Time to Value (TTV) The time it takes for customers to realize value from a product.

Metrics 429

Metrics Customer Success Customer Experience Effort Score 429

Lumoa

FEBRUARY 9, 2023

Whether you’re new to customer experience or seeking inspiration, this guide serves as your ultimate resource for exploring and delving deeper into this exciting field. B2B Customer Experience B2B Customer Experience is, simply put, the experience and interactions with your company of a B2B customer.

Net Promoter Score 417

Net Promoter Score Customer Journeys Customer Experience Omni-Channel 417

Team Support

MARCH 27, 2020

Sure, many professionals do, but their dissatisfaction is because the home office lifestyle inhibits their ability to meet face-to-face with customers. These in person interactions are the foundation of many excellent customer relationships, and it can sometimes be a challenge to build or sustain relationships without them.

Customer relationships 80

Customer relationships B2B Interaction Multi-Channel 80

Experience Investigators by 360Connext

JULY 9, 2024

We unravel how customer success principles are reshaping B2C and B2B industries on this special CX Pulse Check edition of the Experience Action Podcast, with Jeannie Walters and special co-host David Sakamoto. Discover how aligning personal and company values can enrich work experiences and create stronger customer relationships.

Fashion 284

Fashion B2C Hotels Insurance 284

Team Support

SEPTEMBER 29, 2020

They sat down with TeamSupport co-founder and COO Eric Harrington to talk about customer support in the time of COVID and building strong customer relationships. CIO Review: In your interactions with customers, what sense do you get of the challenges they face now in the CRM space and how is TeamSupport?

Customer relationships 89

Customer relationships Company B2B CRM 89

ECXO

SEPTEMBER 30, 2023

Together, we’re not just celebrating CX Day, but creating a culture where exceptional experiences in both B2B and B2C as H2H are at the heart of everything we do. Discover the power of a customer-centric culture for sustainable business success. Learn how empathy can drive better customer relationships.

Meeting 296

Meeting Customer Centricity B2C Culture 296

Totango

JULY 1, 2022

Customer loyalty is a key to repeat business and referral generation for any business model. For B2B SaaS companies, customer loyalty drives subscription renewals and brand advocacy, making it a critical component of a profitable business model. First, we’ll discuss what customer loyalty is. What Is Customer Loyalty?

B2B 114

B2B Loyalty Net Promoter Score B2C 114

Retently

SEPTEMBER 3, 2024

Now, let’s explore the types of surveys we’ve leveraged over time to make informed decisions and strengthen customer relationships. Turning Feedback into Success With Retently Over the years, we’ve realized that customer feedback is more than just data, it’s the core of meaningful actions and lasting success.

B2B 152

B2B NPS Effort Score Survey 152

ECXO

AUGUST 12, 2024

Overcoming Key Challenges Developing technology solutions that are easily adoptable is vital for success in both B2B and B2C markets. This approach underscores the importance of clear communication and understanding how each interaction can impact a user’s financial decisions, customer relationships, and overall satisfaction.

User Experience 395

User Experience Case Study Financial e-support 395

eglobalis

AUGUST 13, 2024

The company is also a significant player in the B2B sector, providing solutions in areas like semiconductor manufacturing, display technology, and enterprise IT services. However, Samsung’s influence extends far beyond consumer electronics. Samsung is renowned for its flexibility in integration.

e-support 512

e-support Innovation Customer Centricity Loyalty 512

Team Support

FEBRUARY 7, 2021

It’s an essential component of the company business plan, but what is a B2B Buyer Persona, and why is it an important component of your company? What are B2B Buyer Personas? While that may sound time-consuming and potentially expensive market research, a B2B Buyer Personas are a potential customer rather than actual people.

B2B 97

B2B Consumers Customer Satisfaction Advertising 97

eglobalis

JULY 25, 2024

A significant portion of European and UK influencers and educators in CX have not directly implemented or transformed CX in B2B or B2C environments. Many self-proclaimed experts achieve their status through certification programs and isolated successes, but this can sometimes mislead their followers and customers.

Customer Experience 494

Customer Experience Customer Centricity Innovation Culture 494

Retently

AUGUST 5, 2024

Welcome to The Ultimate Guide to the Best B2B NPS Software of 2024 ! If you’re looking to boost your customer satisfaction and drive business growth, you’ve come to the right place. So, let us guide you through the best B2B NPS software options of 2024. B2B mid-market businesses need advanced features and scalability.

NPS 100

NPS B2B Software Net Promoter Score 100

Team Support

JULY 13, 2023

And the B2B customer support industry is no exception to this transformative force. In our realm, businesses are looking to use AI technology to improve their operations, provide exceptional service, and increase customer support efficiency. Keep an eye out for this feature release from TeamSupport and the ones to follow.

B2B 98

B2B Analysis Customer Satisfaction Customer Care 98

eglobalis

JUNE 27, 2024

This strategy should encapsulate everything from understanding customer behaviors and preferences to aligning internal processes and cultures around those insights. However, while easy to write about, it is much harder to implement in both B2B and B2C contexts. Article authored by Ricardo Saltz Gulko.

Strategy 460

Strategy Customer Experience Net Promoter Score Customer Centricity 460