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How CustomerSuccess Metrics Are Reshaping the Subscription Economy Introduction The subscription economy has redefined the way businesses operate, moving from one-time purchases to continuous customer relationships. The image was created by DALL·E, and all rights are reserved by ECXO.org.
How to Lead a B2B CX Transformation ProgramAnd Avoid Costly Mistakes Introduction: The Importance of CX Transformation in B2B Todays business customers expect seamless, responsive, and value-rich interactions at every stage of the partnership.
AI cannot replace the trust, collaboration and human-led decision-making crucial in B2Bcustomer experiences. AI offers powerful real-time data, but its human strategy that ensures alignment with long-term customersuccess in B2B ecosystems. B2Bcustomer expectations are always evolving.
Find out what are 5 leading trends in B2Bcustomer experience management in 2019. Drive your business-to-business operations to customersuccess and advocacy. Understand the influence of customer feedback on B2B operations. RSS generated with FetchRss )
Outdated metrics and strategies will be replaced by AI-driven innovations that promise to reshape how businesses interact with and anticipate the needs of their customers. This article explores the trends that will define CX in 2025, offering deep insights, practical examples, and actionable strategies for success.
Decoding the Feedback Dilemma: A Strategic Framework for Evaluating Customer Requests Originally posted complete version at: [link] In the dynamic world of B2Bcustomer experience, balancing responsiveness to feedback with long-term strategy can feel like walking a tightrope.
Meanwhile, customers now interact with brands constantly through digital channels, generating a wealth of real-time signals. Traditional surveys oversimplify complex feelings: NPS categorizes customers as promoters or detractors based on one question, missing the nuanced emotions behind their answers.
CustomerSuccess Uncovered: How SaaS and Manufacturing Win with Tailored Strategies Customersuccess has become a cornerstone for businesses aiming to foster long-term customer satisfaction, boost retention rates, and drive sustainable growth.
Introduction A well-executed B2Bcustomer experience (CX) strategy can be the cornerstone of long-term success in today’s competitive landscape. Unlike B2C interactions, B2B transactions are more complex, involving multiple decision-makers, longer sales cycles, and intricate touchpoints.
Assertions that advancements in artificial intelligence (AI) and automation will replace human-led CX strategies overlook the complexity of customer relationships, the role of cultural nuances, and the limitations of technology in addressing human-centric needs across both B2B and B2C environments.
While those consumer innovations may still be a few years away, 2025 is sure to be a year of creativity and change in the B2B technology space, particularly in customersuccess (CS). And even more specifically, in the sphere of digital customersuccess.
Whats the one thing that wont change in customersuccess this year? So how should you position yourself for 2025s incoming customersuccess trendsand should you be nervous, optimistic, or a cautious blend of both? ” So what 2025 customersuccesstrends can we anticipate?
When customers provide feedback, especially in the B2B space, the temptation is often to take their requests at face value and immediately begin development. After all, customer-centric businesses thrive on understanding and addressing their customers’ needs.
CustomerSuccess (CS) is no longer just a departmentits a company-wide growth strategy that drives retention, efficiency, and revenue. Gainsights latest report, The CustomerSuccess Index (CS Index), conducted in partnership with Benchmarkit, reveals the trends reshaping CS in 2025. So whats driving this growth?
CustomerGauge has been specifically built to cater to B2B and handle complex, multi-touchpoint journeys and various account sizes. Built from the ground up around the Accounts Experience methodology, CustomerGauge offers B2B brands guidance for customer surveying and revenue growth, among other things. What is CustomerGauge?
With acquisition costs proving too high in today’s constrained environment, many businesses are finally putting greater focus on nurturing existing customer relationships to ensure retention and expansion. The global market research company conducted its first Forrester Wave™ evaluation of top customersuccess platforms.
Whether you’re new to customer experience or seeking inspiration, this guide serves as your ultimate resource for exploring and delving deeper into this exciting field. B2BCustomer Experience B2BCustomer Experience is, simply put, the experience and interactions with your company of a B2Bcustomer.
Here’s an interesting question for B2B companies that use Net Promoter Score to get feedback from their clients: Scenario : You run a B2B company that sells software. If you sell software to B2B companies with hundreds of users, you can potentially generate tens or hundreds of responses from each survey. Who should you survey?
They optimize every step of the customer journey reducing friction at checkout, improving post-purchase experiences, and ensuring seamless interactions across channels. Data drives their decisions by monitoring NPS, CSAT, CES, and return trends, they identify pain points and push for actionable improvements. being ignored).
Boosting your B2Bcustomer retention rates is incredibly important for nurturing a sustainable business. It’s a thrill to land a new customer, no doubt. Many companies get caught in this cycle because they prioritize new customer acquisition so heavily that they overlook how many customers they’re losing along the way.
The term “customer experience” usually conjures up images of individual customers in retail or other business-to-consumer (B2C) environments. I am often asked about business-to-business (B2B) as a separate experience. B2B relationships with customers are often MORE personal than those in B2C.
Customersuccess needs to align with revenue. Renewals should be an outcome of good customersuccess. According to the 2024 CustomerSuccess Leadership Study , the number of customersuccess teams under the CRO jumped from 24% in 2023 to 33% in 2024. Any of these sound familiar?
And in all these -the common thread- CustomerSuccess. CustomerSuccess as a stream has played an important role. So, without further ado, let’s see the CustomerSuccessTrends as predicted by the CS experts. 1 Renewed focus on new customer onboarding. via GIPHY. #1 5 Flexibility.
B2Bcustomer segmentation gives you the power to customize your service and even personalize it for individual clients. This yields superior customer satisfaction, translating into higher revenue for your business. This article will give you six best practices for optimizing your B2Bcustomer segmentation.
The B2Bcustomer journey resembles the B2C experience in many ways, but there are also some important differences. In this article, we’ll look at the B2B vs. B2C customer journey to see what’s the same and what’s different. We’ll cover the basics of: Customer journey mapping. How to analyze your customer journey.
Last year, we highlighted some of the key customer service trends to watch in 2018 and many of them came to fruition. Once again, for the third year in a row, here are 7 customer service trends to watch in 2019…. Once again, for the third year in a row, here are 7 customer service trends to watch in 2019….
As the digitization of the marketplace reaches near-saturation, organizations will compete for customers based on value derived—and this will be driven by customersuccess. Customersuccess and retention have therefore become critical to achieving maximum customer lifetime value.
Past: CustomerSuccess Started as a Community. The word “community” captures how the CustomerSuccess movement got started. CustomerSuccess Managers” were cropping up in dozens of SaaS companies, but they often felt isolated. Well, community has a special meaning here at Gainsight.
In Part 1 of this blog series we introduced the new imperative for customer support and customersuccess—achieving success for your customers… and for your bottom line. The second way is to use B2Bcustomer support tools to proactively strengthen your customer relationships and reduce churn.
Welcome to The Ultimate Guide to the Best B2B NPS Software of 2024 ! If you’re looking to boost your customer satisfaction and drive business growth, you’ve come to the right place. So, let us guide you through the best B2B NPS software options of 2024. B2B mid-market businesses need advanced features and scalability.
Online CustomerSuccess communities are excellent places to gain fresh perspectives, stay on the pulse of industry trends, learn from seasoned CustomerSuccess professionals and other SaaS experts, and have conversations with like-minded folks. Stay on top of industry trends and news. You’re in luck.
Whether you’re new to customer experience or coming for little inspiration, this is the right place. B2Bcustomer experience B2BCustomer Experience is, simply put, the experience and interactions with your company of a B2Bcustomer. So let’s start!
We're really excited to bring you Episode 3 of The inSide Scoop: inSided's podcast bringing you the latest in customersuccess, customer engagement and user communities. This week we spoke to Rav Dhaliwal to get his unique take on B2Bcustomer engagement. So, grab a cup of coffee and give it a listen.
And it's how we began our story of two B2Bcustomer support departments. Emily and her B2Bcustomer support team use a B2Bcustomer support software. solution that features a Customer Distress Index™ (CDI) to identify contacts who might be unhappy. How can Jack turn things around?
Strategy for customersuccess growth has changed as commerce has gone digital and big data has made marketing and sales customer-centric. Tell people about your business, get them in the store, sell them things, then look for more customers. Businesses need a new strategy for customersuccess growth.
When to Use: This journey map is used when developing marketing and sales strategies that aim to guide prospective customers through their decision-making process. It is particularly useful for aligning teams across multiple departments, such as marketing, sales, and customersuccess. Accessed 10/23/2024. Accessed 10/10/2024.
To help you amp up your CustomerSuccess management skills here’s a breakdown of our top recommendations for courses to consider taking. CustomerSuccess Management Fundamentals. Course Description: New to customersuccess management (CSM)? Value Realization Best Practices for CustomerSuccess Management.
This is a guest blog post by Justine Dennis, Manager, CustomerSuccess & Support at Fusebill. . Mattias Putman and Ewout Meyns launched PieSync in 2014 with a goal in mind: keep customers satisfied. Mattias and I are very aware that PieSync’s success depends on that of our customers.
Any customersuccess leader worth his or her salt isn’t making strategic, department-wide decisions based on gut feelings. Instead, customersuccess leaders lean on hard numbers, insights, and data to help steer their team’s decision-making.
Amity sat down with Maranda Dziekonski , HelloSign's VP of Customer Operations, to chat about all things CustomerSuccess: data, churn, team management, and much more. I’m the Vice President of Customer Operations at HelloSign. What does the culture of CustomerSuccess look like at HelloSign?
Wondering what is the best CRM for B2B sales? We’ll walk you through what customer relationship management B2B software is, what its benefits are, and a list of the top CRM companies, including the outstanding features and best uses for each. Use this guide to help you find the best B2B CRM for your business.
5 Key Customer Loyalty and Engagement Trends for 2021 by Michelle Wildenauer. What challenges and opportunities should customer loyalty and engagement specialists consider as they move further into 2021? My Comment: Add five more ideas to the list of trends. The author points out the mistake many companies make.
The 2021 Customer Support Transformation report examines current trends in Support delivery and offers tangible guidance for Support and Service professionals to meet growing expectations of both customers and company executives.
A customer’s decision to stay with you doesn’t come from a single interaction; instead, it reflects their entire experience across your organization. To tap retention as a growth channel, you need a customersuccess strategy that elevates your customersuccess teams and puts customers at the heart of everything you do.
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