How to Prove the ROI of Your Voice of the Customer (VoC) Program
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JULY 19, 2019
By next year, customer experience will outpace price and product as the most important differentiator for B2B customers. There is greater ROI when the holistic customer journey is the focus. Subsequent NPS/CSAT scores and retention rates. Improving customer experience is what leads to ROI. Let me explain. .
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