Experience Matters

JANUARY 20, 2015

This report has rich insights about both B2B and B2C customer experience. This report provides specific examples of how these companies’ CX efforts have created value for both their customers and for their businesses. The report provides insights from 8 finalists in the Temkin Group’s 2014 CX Excellence Awards.

Report 120

Report Customer Connectedness Customer Journeys Net Promoter Score 120

Forrester's Customer Insights

JULY 22, 2019

The Value Of Brand Valuing a brand can be a deeply divisive exercise. To most marketers, there is an axiomatic simplicity to brand value. Wally Olins (of Wolff Olins fame) once characterized the attempt to “chew [brand] […].

Brand Values 47

Brand Values Brands Exercises Marketing 47

Experience Matters

JANUARY 9, 2017

This report has rich insights about both B2B and B2C customer experience. The report provides insights from eight finalists in the Temkin Group’s 2016 CX Excellence Awards. The report, which has 62 pages of content, includes an appendix with the finalists’ nomination forms. Here’s the […].

Report 120

Report B2C B2B Groups 120

Experience Matters

JANUARY 9, 2017

This report has rich insights about both B2B and B2C customer experience. The report provides insights from eight finalists in the Temkin Group’s 2016 CX Excellence Awards. The report, which has 62 pages of content, includes an appendix with the finalists’ nomination forms. Here’s the […].

Report 120

Report B2C B2B Groups 120

Experience Matters

JANUARY 19, 2016

This report has rich insights about both B2B and B2C customer experience. The report provides insights from eight finalists in the Temkin Group’s 2015 CX Excellence Awards. The report, which is 100 pages long, includes an appendix with the finalists’ nomination forms. Here’s the executive […].

Report 120

Report B2C B2B Groups 120

Kerry Bodine

JUNE 25, 2017

Your brand is defined by the experiences your customers have from the moment they know you exist through their very last interaction with you. But many customer interactions don’t embody your organization’s brand values—and some even thwart your brand image.

Customer Journeys 12

Customer Journeys Exercises B2C Course 12

Forrester's Customer Insights

FEBRUARY 14, 2020

As consumers look to align their purchases with their principles, opportunities arise for brands — though genuine commitment is key.

Brand Values 50

Brand Values Consumers Brands B2C 50

ShepHyken

APRIL 28, 2024

While the article focuses on retail (especially e-commerce), anyone from any type of company (B2B and B2C) that has “VIP customers” will want to read this article. Yet, in the current economic landscape, the stakes are higher than ever.

Loyalty Programs 75

Loyalty Programs Customer Service Self Service e-support 75

Forrester's Customer Insights

APRIL 1, 2024

As we reach the anniversary of Bud Light’s marketing blunder, we’ve taken a look back into what really happened to fuel the iconic brand’s crisis. In the year following Bud Light’s cancellation, the company faced material backlash from both the LGBTQIA+ and conservative communities for their transgression of core brand values. […]

Marketing 57

Marketing Brand Values Brands Company 57

ProProfs Chat

JANUARY 30, 2020

Elaborating on this maxim, I would also like to add that unhappy customers can ruin the brand value in minutes. And we all know, what goes online, reaches everyone and hampers the brand image as well. The benefits of customer engagement are not just restricted to B2C sectors. Type, type, click, and the damage is done!

Customer Engagement 136

Customer Engagement Engagement Social Media Customers 136

Forrester's Customer Insights

OCTOBER 29, 2020

The percentage of European B2C marketers considering improving CX as their company’s top business priority has jumped from 26% in 2019 to 46% in 2020. Customer experience (CX) has become the number one business priority for marketers. CMOs are fully aware of the importance of customer data to personalise experiences.

Employee Experience 29

Employee Experience Customer Experience B2C Brands 29

ViiBE Blog

FEBRUARY 9, 2021

By integrating best practices from emerging field service management trends, you can enrich your company’s brand value, transforming your business into a best-in-class competitor. AR remote assistance is a tool that can be used to optimize both internal operations and B2C functions.

Trends 52

Trends Management Omni-Channel Net Promoter Score 52

NetBase

NOVEMBER 21, 2019

Brand Health & Crises Avoidance. Keeping a brand’s reputation intact online is something that can take a good bit of effort, particularly when it inhabits the B2C realm. One way that brands maintain health and avoid crises involves influencer marketing , which is a bit of a misnomer.

Analytics 40

Analytics Social Media Trends Consumers 40

NetBase

NOVEMBER 21, 2019

Brand Health & Crises Avoidance. Keeping a brand’s reputation intact online is something that can take a good bit of effort, particularly when it inhabits the B2C realm. One way that brands maintain health and avoid crises involves influencer marketing , which is a bit of a misnomer.

Analytics 40

Analytics Social Media Trends Consumers 40

Forrester's Customer Insights

SEPTEMBER 17, 2020

The relationship between consumers and businesses is undergoing a multifaceted transformation based on four factors: the economic impact of marketplaces, next-generation product experiences, consumers’ perception of brand values, and brands’ adoptions of business models.

Consumers 42

Consumers Brand Values Brands Customer Centricity 42

Forrester's Customer Insights

APRIL 9, 2018

In 2010, Apple ranked as the 17th most valuable brand in the world. Since 2010, Apple’s brand value has increased at a compound annual growth rate of 36%, while the entire “brandscape” has grown […]. Do you want to be like Apple? Just three years later, it had garnered the top spot and has remained there.

Brands 39

Brands Brand Values Advertising B2C 39

Smith+co CX

NOVEMBER 21, 2017

As a Communications and PR Consultant in B2C and B2C markets, I have always been conscious of what can happen when a poor customer experience is the precursor to poor communications. It happens across the board - from the giant brands to the SMEs. Use brand values to influence your communications strategy.

Communication 28

Communication B2C Airlines Brand Values 28

SurveySparrow

MARCH 18, 2020

You can look at revenue in so many ways, and it is a clear indicator of how your salespeople are doing, how your marketing team is faring and the kind of brand value that your company holds. You can look at the revenues generated each month, quarter, per sales rep, etc. Cost per lead.

Sales 52

Sales Management Net Promoter Score Effort Score 52

Confirmit

MARCH 12, 2019

This year there was a lot of emphasis on engaging with customers across both B2B and B2C markets, including gamification, brand value, social media and more. All of which are a huge issue for CX teams too – and in many companies, marketing is the home of CX.

Gamification 56

Gamification B2C Social Media B2B 56