Experience Matters

JANUARY 20, 2015

This report has rich insights about both B2B and B2C customer experience. This report provides specific examples of how these companies’ CX efforts have created value for both their customers and for their businesses. The report provides insights from 8 finalists in the Temkin Group’s 2014 CX Excellence Awards. EMC Corporation.

Report 120

Report Customer Connectedness Customer Journeys Net Promoter Score 120

CX Journey

DECEMBER 18, 2014

The price of the product, the brand value, and the other pillars of marketing are no longer the most important factors in a consumer’s selection process. At a certain level of affluence, the absolute value of experience a company is likely to deliver becomes the pivotal point in making a selection.

Customer Centricity 191

Customer Centricity Customer Experience Competitive Advantage Culture 191

Forrester's Customer Insights

APRIL 1, 2024

As we reach the anniversary of Bud Light’s marketing blunder, we’ve taken a look back into what really happened to fuel the iconic brand’s crisis. In the year following Bud Light’s cancellation, the company faced material backlash from both the LGBTQIA+ and conservative communities for their transgression of core brand values. […]

Marketing 57

Marketing Brand Values Brands Company 57

NetBase

NOVEMBER 21, 2019

In some companies this is the case, but leading brands have adopted social listening to support a variety of functions. They use it to understand the consumer journey and ways to create relevant touchpoints, for sure, but that’s just scratching the surface. Consumer Experience Understanding & Planning. BrandZ Valuations.

Analytics 40

Analytics Social Media Trends Consumers 40

NetBase

NOVEMBER 21, 2019

In some companies this is the case, but leading brands have adopted social listening to support a variety of functions. They use it to understand the consumer journey and ways to create relevant touchpoints, for sure, but that’s just scratching the surface. Consumer Experience Understanding & Planning. BrandZ Valuations.

Analytics 40

Analytics Social Media Trends Consumers 40

ViiBE Blog

FEBRUARY 9, 2021

In fact, in a recent poll, 51% of consumers report that they recommended a company to their family and friends after a good client care experience. By integrating best practices from emerging field service management trends, you can enrich your company’s brand value, transforming your business into a best-in-class competitor.

Trends 52

Trends Management Omni-Channel Net Promoter Score 52

Forrester's Customer Insights

OCTOBER 29, 2020

The percentage of European B2C marketers considering improving CX as their company’s top business priority has jumped from 26% in 2019 to 46% in 2020. Customer experience (CX) has become the number one business priority for marketers. CMOs are fully aware of the importance of customer data to personalise experiences.

Employee Experience 29

Employee Experience Customer Experience B2C Brands 29

ProProfs Chat

JANUARY 30, 2020

Elaborating on this maxim, I would also like to add that unhappy customers can ruin the brand value in minutes. And we all know, what goes online, reaches everyone and hampers the brand image as well. Consumer Engagement & Experience. The benefits of customer engagement are not just restricted to B2C sectors.

Customer Engagement 136

Customer Engagement Engagement Social Media Customers 136

Smith+co CX

NOVEMBER 21, 2017

As a Communications and PR Consultant in B2C and B2C markets, I have always been conscious of what can happen when a poor customer experience is the precursor to poor communications. It happens across the board - from the giant brands to the SMEs. Use brand values to influence your communications strategy.

Communication 28

Communication B2C Airlines Brand Values 28

SurveySparrow

MARCH 18, 2020

You can look at revenue in so many ways, and it is a clear indicator of how your salespeople are doing, how your marketing team is faring and the kind of brand value that your company holds. Industries like telecom will usually have lower NPS scores while the consumer electronics industry average is usually higher.

Sales 52

Sales Management Net Promoter Score Effort Score 52