Storyminers

JULY 29, 2016

In today’s competitive marketplace, consumers have an increasing amount of choices- and they aren’t afraid to try them. There always seems to be a new product, service, or experience within reach of a brand’s current customer. So how do you ensure your brand is retaining its precious customer base? Check out the list below.

B2C 124

B2C Customer Retention Strategy Brands 124

Magellan Solutions

JUNE 26, 2021

Here are some B2C Lead Generation Agency strategies you ought to know. B2C (Business to Customer) is the process of selling to individual consumers. For customers to make a purchase or subscribe to your business services, you will need to have a unique strategy to increase brand awareness. Attracting new consumers .

B2C 52

B2C Strategy Social Media Advertising 52

ECXO

AUGUST 12, 2024

Overcoming Key Challenges Developing technology solutions that are easily adoptable is vital for success in both B2B and B2C markets. An excellent example is the financial technology company Plaid, which simplifies the connection between consumers and financial services.

User Experience 388

User Experience Case Study Financial e-support 388

Magellan Solutions

FEBRUARY 5, 2021

How do b2b and b2c lead generation strategies differ? Customers are made up of your industry and brand. Lead generation is the process of attracting potential consumers or clients. This is because purchasing for a business is slower than that of a consumer. Top B2C lead generation companies as of 2021.

B2C 52

B2C Company Social Media B2B 52

BirdEye

SEPTEMBER 10, 2024

According to Birdeye’s The One report , 38% of consumers say leaving a favored service provider is emotionally difficult. From the first moment customers hear about your brand to when they become loyal advocates, they move through the funnel in the ways that make sense for them.

Marketing 59

Marketing Social Media B2C B2B 59

Experience Investigators by 360Connext

OCTOBER 19, 2021

The customer might be buying a product, but they’re also engaging with the brand in a thousand small ways. The customer has to seek out the brand somehow. The brand better be putting in some effort around providing easy ways to explore these questions and communicate if it’s in stock, ready to ship, etc.

B2C 346

B2C B2B Customer Journeys Brands 346

Forrester's Customer Insights

NOVEMBER 8, 2023

Hindsight Is 20/20 — Foresight Is Priceless How consumers spend, and on what, is of great interest to us; in that data lies kernels of insights that enable brands to shape their marketing strategies to maximize profitable growth and boost total shareholder return.

Consumers 53

Consumers Brands Strategy Data 53

Magellan Solutions

APRIL 19, 2017

With an ever-increasing population of buyers and consumers, one may think generating qualified leads is an easy task. But owing to the gradually fierce competition and the overwhelming information and distraction vying for your consumers’ attention, business owners and marketers have a task that seems insurmountable.

B2C 61

B2C Strategy Social Media Consumers 61

Comm100

JANUARY 21, 2020

Comm100’s 2020 Live Chat Benchmark Report found that about 5% of outbound chats are accepted by web visitors and turned into meaningful interactions with the brand. B2B vs. B2C conversion. B2B and B2C digital journeys have their own set of channel preferences. B2B tends to expect responses within 1-24 hours. Conclusion.

Customer Journeys 210

Customer Journeys Social Media B2C Omni-Channel 210

NetBase

JULY 23, 2020

There’s a disconnect when comparing consumer reports and surveys against consumer sentiment. And brands need to pay close attention to it! Why it is that despite low ratings for Tesla on a recent report, their brand passion still ranks high. B2C response rates are ~12% lower than B2B surveys.

Consumers 52

Consumers Survey B2C Social Media 52

C3Centricity

OCTOBER 22, 2018

If you work in consumer goods you probably think you have nothing to learn from healthcare, right? After all, you have consumers in your industry name and well healthcare’s reputation is not that great. Are your communications relevant and emotionally validating for your customers? But think again.

Healthcare 218

Healthcare Consumers Customer Service Company 218

CloudCherry

JANUARY 16, 2020

Says our expert: “It absolutely has a brand impact.” Details, organization, communication…all that good stuff). So, what brands have wowed Stacy? Stacy’s Bio: Fearlessly dedicated to revolutionizing & differentiating brands through (CX) Customer Experience management & measurement. I’m paying you.’…Right

B2C 195

B2C Ecommerce B2B NPS 195

Totango

FEBRUARY 11, 2022

B2B customer experience consists of the total set of thoughts, emotions, and behaviors that B2B clients undergo when interacting with your brand. This encompasses interactions with your brand during all stages of their customer journey , including before purchase, during the buying process, and after making a purchase.

B2B 111

B2B Customer Experience B2C Net Promoter Score 111

BirdEye

MAY 3, 2023

Importance of marketing channels for a business B2B vs B2C marketing channels Top marketing channels for your business Frequently asked questions about marketing channels Conclusion Understanding marketing channels (what is it?) These marketing communication channels are pivotal in reaching your target audience.

Marketing 80

Marketing B2C Social Media Multi-Channel 80

ShepHyken

APRIL 14, 2024

Lessons from the Field: 3 Easy Ways to Customize Customer Experiences & Increase Brand Loyalty by Anand Subbaraj (Fast Company) Personalization encourages customers to both return for more service and recommend that service to others. My Comment: The Forbes Communications Council has compiled a list of 17 tips for building loyalty.

Net Promoter Score 73

Net Promoter Score Loyalty Programs Customer Service Ecommerce 73

Forrester's Customer Insights

FEBRUARY 27, 2024

For years, China’s economic growth and consumer market have been a magnet for global brands seeking expansion. However, the tide has turned, and domestic brands are now gaining momentum, surpassing their foreign counterparts in sales, revenue, and market share (see Figure 1).

Brands 53

Brands Report Sales Consumers 53

BirdEye

DECEMBER 8, 2022

If you don’t know which platforms are available, you may be throwing away opportunities to make your brand a household name. We’ll also help you narrow down your target audience and determine which platforms can help boost your brand and get more followers. Community blogging 15. Know your audience 2. Know your goals 3.

Social Media 88

Social Media Brands Video Entertainment 88

Optimove

OCTOBER 5, 2023

Marketing blunders that negatively impact brands include overwhelming customers with excessive messages, leading to marketing fatigue, and conflicting messages and promotions across various channels. 79% of consumers in our 2023 Marketing Fatigue survey said they unsubscribed from retail brands in the past three months.

Marketing 119

Marketing B2C Survey Loyalty 119

Forrester's Customer Insights

NOVEMBER 27, 2020

COVID-19 is now an unavoidable part of consumers’ lives, and marketers need guidance on how to effectively communicate with them in these ever-changing times.

B2C 33

B2C Marketing Brands Communication 33

Optimove

AUGUST 31, 2023

In this post, we explore the correlation between consumer demands for personalization and relevancy in marketing from brands, along with the challenges marketers face in leveraging first and zero-party data to deliver marketing communications that establish a personal connection with consumers.

Data 52

Data Marketing Multi-Channel B2C 52

Forrester's Customer Insights

NOVEMBER 18, 2021

The value of a brand’s direct-to-consumer (D2C) digital presence goes beyond direct sales. Brands that still rely heavily on retail partners for digital sales, can still drive value from direct customer engagement. However, the benefits […].

Consumers 26

Consumers Brands Retail Course 26

Beyond Philosophy

MAY 24, 2016

My friends at Keller Fay Group (Ed Keller and Brad Fay) have conducted research which once again demonstrates that everyday people, i.e. consumers, customers, suppliers and employees, can have a significant on the product and service vendor decisions individuals make in the marketplace. Michael Lowenstein, Ph.D.,

Brands 94

Brands Social Media B2B Government 94

Retently

MARCH 29, 2023

Tesla has also claimed the top spot in the Consumer Reports’ annual owner satisfaction survey , where 91% of Tesla owners stated that they would buy another Tesla vehicle in the future. A good product that appeals to the consumer is the deepest core of marketing, which is very hard to achieve. Sporty yet practical vehicle.

Net Promoter Score 198

Net Promoter Score NPS Automotive Customer Satisfaction 198

Magellan Solutions

SEPTEMBER 9, 2015

Businesses have to be aware of the two main market models: business to business (B2B) and business to consumer (B2C). Below is a short and, hopefully, succinct guide for companies wondering how to build their marketing, lead generation and sales team in either a B2B model or B2C model: B2B Marketing. B2C Marketing.

B2C 40

B2C B2B Marketing Consumers 40

ShepHyken

JUNE 11, 2023

B2B Customer Experience Examples: Think Like A B2C by Dan Gingiss (Dan Gingiss) While B2B businesses are technically providing products and services to companies, they are selling to individual buyers who are consumers. And most likely, that will be to a consumer experience. This week he emphasizes B2B must think like B2C.

Customer Service 62

Customer Service B2B B2C Retail 62

Forrester's Customer Insights

SEPTEMBER 8, 2023

Inflation is rampant, and beleaguered consumers are reeling from high prices. Has The Economy Got You Down?

Consumers 53

Consumers Trends B2C Brands 53

Totango

MARCH 4, 2022

First, we’ll define what B2B customer service is and distinguish it from customer support in B2C industries. Business-to-business (B2B) customer service refers to support delivered to clients who are businesses rather than consumers. B2B vs. B2C Customer Service. What is B2B Customer Service?

B2B 94

B2B Customer Success Customer Service B2C 94

Experience Investigators by 360Connext

SEPTEMBER 29, 2020

Those of us who aren’t in direct, business-to-consumer markets have been told we need to think differently. So, yes, my non-B2C friends…customer experience is for you, too. They expect B2C-like conveniences. Related: Improving B2B Customer Experience: Is It More Personal Than B2C? Manufacturing.

Healthcare 143

Healthcare B2B Industry B2C 143

Forrester's Customer Insights

APRIL 5, 2022

As the age of misinformation and slew of dubious corporate claims threaten consumers’ trust in brands, consumers are desperate for authenticity. In our new report, The Algorithm Of Authenticity, we synthesize consumer data, industry case […].

Consumers 49

Consumers Brands Report Industry 49

Comm100

JANUARY 21, 2020

Comm100’s 2020 Live Chat Benchmark Report found that about 5% of outbound chats are accepted by web visitors and turned into meaningful interactions with the brand. B2B vs. B2C conversion. B2B and B2C digital journeys have their own set of channel preferences. B2B tends to expect responses within 1-24 hours. Conclusion.

Customer Journeys 100

Customer Journeys Social Media B2C Omni-Channel 100

Brandwatch CX

OCTOBER 31, 2023

The purpose of undertaking customer analysis as part of a business plan is to examine the consumers most likely to purchase your product or service in-depth. Brands can establish different groups of customers and the needs of those customers. It’s also worth considering at this stage if the buyer and user are the same person.

Analysis 98

Analysis How To Groups B2B 98

Brandwatch CX

OCTOBER 31, 2023

The purpose of undertaking customer analysis as part of a business plan is to examine the consumers most likely to purchase your product or service in-depth. Brands can establish different groups of customers and the needs of those customers. It’s also worth considering at this stage if the buyer and user are the same person.

Analysis 98

Analysis How To Groups B2B 98

ShepHyken

APRIL 18, 2023

For a number of years, I’ve preached that our customers no longer compare us just to our direct competitors, but instead to the brands they enjoy doing business with the most. It meets and exceeds consumer expectations, and now customers want, hope, and expect every company they do business with to be as good as Amazon.

B2C 65

B2C B2B Customer Service Training Retail 65

Magellan Solutions

MAY 27, 2021

Customers are made up of your industry and brand. Lead generation is the process of attracting potential consumers or clients. B2C Lead Generation: B2C businesses communicate differently than a B2B firm. . On the other hand, a consumer might want a new piece of technology or some new clothes. .

B2C 52

B2C B2B Call Center Sales 52

Middlesex Consulting

MAY 31, 2015

Anil and I are members of the Customer Value Creation International Communications and Technology Committee. But what has changed now is that while the shaping of superlative experiences is now an absolute imperative in the B2C industry, the B2B industry sadly lags significantly in this respect. But, here is the interesting insight.

B2C 60

B2C B2B Omni-Channel Customer Experience 60

C3Centricity

NOVEMBER 4, 2020

Recent reports have shown that: 62% of consumers shop online more now than before the pandemic ( Bazaarvoice ). 36% of consumers shop online weekly since covid, up from 28% pre-pandemic. Clearly, things have changed dramatically and businesses, both B2C and B2B are scrambling to catch up. Digital Commerce 360).

Chatbots 182

Chatbots Self Service Customer Satisfaction CRM 182

SurveySensum

JANUARY 12, 2024

Companies that effectively execute customer experience projects start by concentrating on how they gather and evaluate consumer feedback — Gartner. And as consumers are increasingly seeking meaningful engagements, businesses must incorporate empathy and personalization into their customer feedback mechanisms.

Feedback 52

Feedback Engagement Strategy Customer Journeys 52