eglobalis

JULY 2, 2024

This article delves into these critiques, exploring how NPS fares across diverse business landscapes—both in B2B and B2C environments. Companies such as Toyota and Samsung, prominent in Asian markets, have found that while NPS provides a snapshot, it lacks depth in identifying evolving customer expectations and perceptions over time.

NPS 443

NPS Feedback Net Promoter Score B2C 443

GetFeedback

JANUARY 6, 2020

In this article, I’ll take a deeper dive into personas and customer feedback as it relates to B2B and B2C journey maps. What is the difference between B2B and B2C? Let’s start with some basics about what it means to be a business-to-business (B2B) and business-to-consumer (B2C) company. . B2C companies sell to consumers.

Customer Journeys 195

Customer Journeys B2C B2B Social Media 195

Lumoa

FEBRUARY 9, 2023

more friendly behavior in customer service) Marketing to take the info into account in better targeting (e.g. The situation when B2B CX was very distant from B2C CX has been rapidly changing. Now at least 80% of B2B buyers now expect the same buying experience as B2C customers. ” – Lynn Hunsaker for ClearAction.

Net Promoter Score 417

Net Promoter Score Customer Journeys Customer Experience Omni-Channel 417

InMoment XI

JANUARY 9, 2024

Great customer experiences help your brand achieve differentiation. In competitive B2B markets, where products and services may be similar, customer experience becomes a key differentiator. Great customer experiences improve brand reputation. How Does the B2B Customer Experience Differ from B2C? Support and service.

B2B 413

B2B Self Service Customer Experience Customer Journeys 413

BlueOcean

MARCH 24, 2022

When it comes to complex B2C customer care, the customer is anything but a faceless number in a sea of consumers. B2C brands had their worlds turned upside down by the pandemic, but what does complex customer care look like now things are leveling out? It’s a tight, competitive labor market out there.

B2C 156

B2C Customer Care Contact Center First Call Resolution 156

C3Centricity

JUNE 2, 2021

Over the past several decades, I have managed over 250 projects, and am currently serving as the President of Consight Marketing Group. The following article discusses some of the issues seen, as well as other pricing challenges described in other marketing journals and textbooks. Price according to the Market Lifecycle.

B2B 334

B2B B2C Brands Consumers 334

ECXO

MARCH 6, 2025

For example, top companies define a concise CX aspiration aligned to their brand promise such as being the easiest partner to do business with, or providing a truly consultative, trusted advisor relationship and ensure it ties directly to business objectives. This vision serves as a North Star that guides the entire program.

B2B 339

B2B Customer Journeys How To Effort Score 339

ECXO

JUNE 11, 2023

It’s a strategic tool that helps B2B companies create meaningful difference in saturated markets. But, many European firms still have a long way to go to reach the levels of CX maturity seen in B2C. It’s the foundation for building brand loyalty, adoption and providing customers with an unforgettable, consistent experience.

B2B 390

B2B B2C Touchpoint Customer Journeys 390

NetBase

MAY 13, 2020

As business becomes more personalized, a trend that has only grown larger due to Coronavirus, B2B marketing is pivoting to adopt B2C tactics. Just as cell phones have doubled and adapted as business and personal tools, so have brands during the pandemic edition of working from home. Brands are people too, after all.

B2C 98

B2C B2B Brands Trends 98

GetFeedback

APRIL 30, 2018

Why Every B2B Brand Needs Online Reviews. No matter how slick your marketing copy, B2B buyers know it’s just that: language written with an interest to motivate them to act. Online reviews are essential in both B2B and B2C contexts. Then there’s the difference between B2B and B2C products themselves.

B2B 170

B2B Brands B2C CRM 170

Experience Investigators by 360Connext

OCTOBER 19, 2021

The customer might be buying a product, but they’re also engaging with the brand in a thousand small ways. The customer has to seek out the brand somehow. The brand better be putting in some effort around providing easy ways to explore these questions and communicate if it’s in stock, ready to ship, etc.

B2C 346

B2C B2B Customer Journeys Brands 346

C3Centricity

DECEMBER 1, 2020

Earlier this year I wrote about the impact of AI and ML on digital marketing. The article is called “ AI and ML are Taking Digital Marketing to the Next Level.” ” So if you’re in marketing you’d better start honing these skills and not just your digital marketing, before the robot takes your seat!

Marketing 256

Marketing Customer Centricity Industry Data 256

InMoment XI

NOVEMBER 26, 2024

A customer journey map is a visual representation of the journey a customer has with a company’s brand, products, services, and people. When to Use: This journey map is used when developing marketing and sales strategies that aim to guide prospective customers through their decision-making process. What is Customer Journey Mapping?

Customer Journeys 195

Customer Journeys Customer Experience Strategy Touchpoint 195

C3Centricity

JULY 27, 2021

This week we have another guest post from Alan Hale of CMG (Consight™ Marketing Group) in Chicago. They are your brand advocates and are an extension of your brand. Most of this discussion is applicable to both B2C and B2B; with the exception of the 80/20 rule which is explained later. Think of Apple and Tesla.

B2C 317

B2C B2B Customer Satisfaction Industry 317

Experience Investigators by 360Connext

JUNE 25, 2019

The term “customer experience” usually conjures up images of individual customers in retail or other business-to-consumer (B2C) environments. It’s totally different than B2C! B2B relationships with customers are often MORE personal than those in B2C. How can we let the right customers know about our brand?

B2C 137

B2C B2B Customer Experience Culture 137

Blueshift

NOVEMBER 2, 2022

What does this mean for marketers, especially B2C marketers? Brands that continue to innovate will gain momentum over their competitors in the long run. Some economists suggest that the US will be in a recession within the next few months. At this point, no one is sure. It’s also wise not to wait it out.

B2C 98

B2C Marketing ROI Innovation 98

Totango

MARCH 16, 2021

The B2B customer journey resembles the B2C experience in many ways, but there are also some important differences. In this article, we’ll look at the B2B vs. B2C customer journey to see what’s the same and what’s different. How journeys differ for B2B and B2C customers. B2B vs. B2C Customer Journeys: Comparisons and Contrasts.

Customer Journeys 118

Customer Journeys B2C B2B e-support 118

QuestionPro Audience

AUGUST 22, 2018

What is a market research panel? A market research panel is defined as a group of research participants, selected for market research studies. These research panelists help a researcher to evaluate a brand or products/services offered by the brand, thus also called brand research panel.

Marketing 199

Marketing Study Survey Groups 199

Oracle

MARCH 22, 2021

As a former B2B SaaS content and SEO lead who’s an avid consumer of “can’t miss deals” on cashback sites, I’ve tasted both B2B and B2C marketing flavors. I can sum them up like this: B2B marketing is the multi-course, fine-dining meal where the chef comes out and describes each dish in detail.

B2C 85

B2C B2B Marketing eBook 85

Lumoa

MARCH 20, 2018

more friendly behavior in customer service) Marketing to take the info into account in better targeting (e.g. The situation when B2B CX was very distant from B2C CX has been rapidly changing. Now at least 80% of B2B buyers now expect the same buying experience as B2C customers. So let’s start!

Net Promoter Score 268

Net Promoter Score Customer Journeys Omni-Channel Customer Experience 268

Experience Investigators by 360Connext

NOVEMBER 2, 2021

Personas are often used in marketing and sales efforts, and those names apply to those types of personas. In business-to-consumer (B2C) organizations, customer personas are typically about the main shopper or buyer of the product. Personas are often based on research, including customer segmentation and market research data.

Customer Journeys 375

Customer Journeys Culture B2B B2C 375

ShepHyken

FEBRUARY 23, 2025

B2B Customer Service: 5 Proven Strategies to Drive Success by Foundever (Foundever) What sets leading B2B (business-to-business) brands apart? My Comment: So much of what is written about customer service and CX is focused on consumers (B2C companies). As you read it, you may think, Hmm, this could work for B2C, too!

Customer Service 79

Customer Service Social Media B2C B2B 79

Optimove

DECEMBER 21, 2023

Re-engage your churned customers with this guide Download Now Why it Matters: Marketing fatigue happens when consumers feel overwhelmed by generic and irrelevant messages. It can cause customer alienation, diminished loyalty, and reduced trust and lead to negative brand perception, wasted resources, and lower return on investment.

Consumers 111

Consumers Survey Brands Marketing 111

Optimove

MARCH 20, 2025

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Day 2 of Optimove Connect 2025 continued the momentum with cutting-edge insights, real-world success stories, and expert-led product deep dives. Greater precision in customer engagement, improved personalization, and scalable CRM execution across markets.

Connections 52

Connections Gamification Marketing CRM 52

ECXO

NOVEMBER 17, 2024

According to Siegel+Gale’s “Global Brand Simplicity Index,” companies that prioritize simplicity enjoy higher customer loyalty and willingness to pay a premium. This adaptive approach fosters trust and demonstrates that the brand values user input, which enhances the emotional connection and drives adoption.

B2B 390

B2B Loyalty Connections Technology 390

Comm100

AUGUST 1, 2022

This means catering to student behaviors and providing a customer experience matching the one they get from their favourite B2C brands. Growing up surrounded by tech, today’s students expect immediate support, and not just from their favorite B2C brands – but from their universities or colleges too. SlideShare.

Chatbots 246

Chatbots Omni-Channel Social Media B2C 246

QuestionPro Audience

DECEMBER 17, 2017

With the kind of competition that’s coming up in the market every day, it becomes crucial for organizations to be on the edge of things and be better than the best. Market research is one of the most reliant ways to keep up with the ever-changing market. These panels can be mainly bifurcated into B2B and B2C.

Survey 230

Survey B2C B2B Roadmap 230

Oracle

NOVEMBER 8, 2019

According to Content Marketing Institute’s (CMI) 2018 Benchmarks, Budgets, and Trends—North America report , 31% of respondents rated their organization as doing a fair or poor job of aligning metrics with content goals. Goal #2: Increase brand awareness. Goal #1: Site structure and performance. Goal #3: Customer engagement.

Brands 104

Brands Marketing Metrics B2C 104

Daniel Group

OCTOBER 31, 2024

Increase Customer Referrals and Improve your Marketing Strategy Companies spend significant sums on customer acquisition strategies and less on customer retention strategies. Redefine the role of marketing. If you have not done so already, ensure marketing focuses on customer acquisition and retention. Make it great!

Marketing 52

Marketing Customer Retention B2C Study 52

Experience Investigators by 360Connext

NOVEMBER 20, 2014

In it he talks about the importance of ensuring that sales, marketing, product and customer success are aligned in their vision to ensure that all four teams are working harmoniously: Marketing is bringing in leads that have the potential to turn into repeat customers.

Customer Experience 302

Customer Experience Chief Customer Officer B2B Conference 302

Optimove

MAY 30, 2023

Our May 2023 survey of marketers shows that for the second year in a row, respondents continue to allocate more of their budget for acquisition marketing versus retention marketing, despite consumer spending uncertainty, and that new customer acquisition can cost  five times  more than retaining an existing one.

B2C 93

B2C Survey Multi-Channel Marketing 93

C3Centricity

AUGUST 17, 2020

This is no longer possible as customers are sharing their experiences of companies and brands far more than just six months ago. Another study summarised on Forbes and run across 30 markets globally, shows that engagement has increased 61% over normal social media usage rates. Marketers are too busy building brands.

Strategy 296

Strategy Customer Centricity Social Media Analysis 296

ECXO

JUNE 15, 2021

It is the customer experiences that drive customer satisfaction, customer retention, customer life time value, enhanced brand image, recommendations and revenue. Promote empathy and people-centricity The employees who run your day to day operations have a significant impact on how customers perceive your brand.

Customer Centricity 358

Customer Centricity Culture Tips Company 358

eglobalis

JUNE 27, 2024

However, while easy to write about, it is much harder to implement in both B2B and B2C contexts. The discrepancy between what is promised and what is delivered can deeply impact brands negatively. Continuous change management initiatives help the organization adapt to evolving customer needs and market conditions.

Strategy 443

Strategy Customer Experience Net Promoter Score Customer Centricity 443

QuestionPro Audience

MAY 24, 2019

What is a market research panel? 5 benefits of a quality market research panel. Why is a market research panel important? Best practices for market research panel recruitment: Pitfalls of a market research panel. Overcoming pitfalls of a market research panel. What is a market research panel?

Marketing 150

Marketing B2C Survey B2B 150

Experience Investigators by 360Connext

NOVEMBER 30, 2021

In business-to-consumer (B2C) organizations, customer personas are typically about the main shopper or buyer of the product. A CX Persona is not the same as a buyer persona (which is more focused around sales and marketing) nor is it the same as an avatar (which tends to be more focused on your ideal customer rather than your true customer).

Customer Journeys 367

Customer Journeys Customer Experience How To Touchpoint 367

Lumoa

MAY 5, 2022

Customer Experience (CX) is far more than traditional customer service and marketing. A holistic understanding of customer experiences can help close the gap, strengthen the brand and open up new opportunities for profitable growth. A good customer experience strategy will look at the whole where the brand strategy is also included.

Strategy 259

Strategy Customer Experience How To Consulting 259