Optimove

MARCH 20, 2025

By tapping into human desires for achievement and recognition, brands can create highly engaging experiences that drive loyalty, increase conversions, and build emotional connections with customers. This session explored how to turn passive browsing into active engagement with predictive content recommendations.

Connections 52

Connections Gamification Marketing CRM 52

ShepHyken

APRIL 14, 2024

Lessons from the Field: 3 Easy Ways to Customize Customer Experiences & Increase Brand Loyalty by Anand Subbaraj (Fast Company) Personalization encourages customers to both return for more service and recommend that service to others. There really is something here for everyone – from small to large businesses and from B2C to B2B.

Net Promoter Score 78

Net Promoter Score Loyalty Programs Customer Service Ecommerce 78

CSM Magazine

JUNE 17, 2021

The study also reveals that the customers having positive emotions for certain brands are more likely to be loyal. However, the rewards and gifts shouldn’t be limited to occasions only. Such reward programs and incentives profoundly influence a customer’s view of your business emotionally and they continue buying from you.

CRM 98

CRM Social Media Advertising Rewards Programs 98

ShepHyken

NOVEMBER 25, 2022

Relational customer service aims to contribute positively to a customer’s relationship with the brand by providing a personalized experience. Rewarding customer loyalty shows customers that you value their patronage. You can offer loyalty points, discounts, and exclusive deals as part of your customer rewards program. .

Customer Service 85

Customer Service Rewards Programs Customer relationships e-support 85

SuiteCX

JANUARY 19, 2015

Opinion of the brand was declining. Senior management leadership involvement is imperaDve • You need full buy-­‐in from all global and regional leadership regarding the scope of both Dme and financial investment; there needs to be significant socializaDon and visibility by execuDve leadership. Renewal rates were declining.

Customer Journeys 100

Customer Journeys CRM Leadership Customer Centricity 100

ShepHyken

APRIL 20, 2020

My Comment: I’ve always said that many loyalty programs are often marketing programs, where repeat purchases earn points or free merchandise. A research team at Washington University Business School came out with some interesting research about how just being part of a simple loyalty or rewards program, drives repeat business.

Loyalty Programs 51

Loyalty Programs Customer Service Rewards Programs Consulting 51

Currency Alliance

JUNE 11, 2019

Part of the solution is to take on some of the characteristics of a challenger bank – but that space is already crowded with lookalike competitors, and straying too far along this path may create branding problems for a venerable institution. This led many banks in Europe to close their rewards program over the past three years.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40